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UPPSALA MODEL
The principle application of Uppsala Model is based on empirical research; this implies that the model of internationalization process is adopted in enhancing firm’s development from domestic to international scope. Moreover, the Uppsala Model is focused on gradual acquisition, use of knowledge and integration of operations in the foreign market. In addition, the model explores the incrementally increase in level of commitments to the foreign markets rather than domestic ones. Hence, it could be reiterated that Uppsala Model in particular target and is focused on increasing involvement in individual foreign country, and successive establishment of business or firm’s operations within new countries. Conversely, there are lots of critique on effectiveness of the model, the paper will explore respective views of different authors regarding the Uppsala Model.
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