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Promotion Process, Sales Promotion and Publicity concepts
• Role of Promotion • Promotion and Society • Promotion and Communication Process • Promotional Mix • Advertising Preview • Personal Selling Preview • Sales Promotion Preview • Publicity Preview • Selecting Promotional Tools • Nature of Sales Promotion • Scope and Importance of Sales Promotion • Sales Promotion: Opportunities and Limitations • Consumer Sales Promotion Techniques • Trade Sales Promotion Techniques • Publicity
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