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Marketing Plan - Lingerie brand ( Amante )
Ideal for undergraduates and students who are reading for Masters ( MBA ) This Marketing plan is a comprehensive plan on positioning a new lingerie brand in a unique position in the market. The study includes a marketing audit that includes a Macro level ( PESTEEL ) level analysis a Micro level analysis of Michael Porter's five forces. The marketing plan set out strategies to increase the market share by promoting a unique positioning in the market through the alignment of the 7Ps'. finally the plan also carries a time and action calendar for implementation.
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