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Marketing Plan - Lingerie brand ( Amante )
Ideal for undergraduates and students who are reading for Masters ( MBA ) This Marketing plan is a comprehensive plan on positioning a new lingerie brand in a unique position in the market. The study includes a marketing audit that includes a Macro level ( PESTEEL ) level analysis a Micro level analysis of Michael Porter's five forces. The marketing plan set out strategies to increase the market share by promoting a unique positioning in the market through the alignment of the 7Ps'. finally the plan also carries a time and action calendar for implementation.
£2.50 Preview RemoveStrategic Marketing - Pricing & Communications Strategies
Marketing Masters degree notes on Strategic Marketing Management module
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Best top buisness ideas Buisness ideas Offline buisness ideas Online buisness ideas Profitable buisness ideas Well buisness ideas
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Chapter 13 Notes - Monitoring Progress Business and IT Project Management BUSI 2550
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Index: Globalization 1.1 What is Globalization? 1.2 Key Characteristics of Globalization Economic Integration Cultural Exchange and Integration Movement of People Technological Advancements 1.3 Historical Examples of Globalization 1.4 Types of Firms Involved in Globalization Multinational Enterprises (MNEs) Small and Medium Enterprises (SMEs) Born Globals 1.5 The Role of Globalization in Business Expansion Opportunities Challenges Internationalization Process 2.1 What is Internationalization? 2.2 Key Motivations for Internationalization Value Creation Seeking Competitive Advantage 2.3 Internationalization Methods Exporting Franchising and Licensing Offshoring and Outsourcing Foreign Direct Investment (FDI) 2.4 Risks and Challenges of Internationalization 2.5 Theoretical Frameworks Supporting Internationalization OLI Paradigm (Eclectic Theory) Institutions 3.1 What are Institutions? 3.2 Types of Institutions Formal Institutions Political Systems Legal Systems Economic Policies Informal Institutions Cultural Norms and Values Social Ethics Business Practices 3.3 Political Risk Multinational Enterprises (MNEs) 4.1 What are MNEs? 4.2 Key Characteristics of MNEs Ownership Structure Competitive Strategy Global Networks and Operations Regulatory and Institutional Adaptation 4.3 Impact of MNEs Positive Impacts Negative Impacts 4.4 Examples of MNEs Emerging Market MNEs Historical MNE Example Modern MNEs 4.5 Challenges Faced by MNEs Key Theories: OLI Paradigm (Eclectic Theory) 5.1 Ownership Advantages 5.2 Location Advantages 5.3 Internalization Advantages 5.4 Bringing the OLI Paradigm Together Example: Toyota’s Global Operations Example: McDonald's International Expansion
£12.50 Preview RemoveMONEY AND BANKING
Learning Objectives At the end of the lesson the student should be able to: Explain why money is considered a dynamic force in modern economies. State clearly the functions of a central bank and commercial banks. Explain fully the process of credit creation by commercial banks. Explain fully the meaning of monetary policy and instruments of monetary policy. Explain the various theories that explain the demand for money. Explain the various theories of interest rate determination.
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Knowing about Fund Management in an organization is an art. It is essential that every finance manager know the intricacies in Funds Management. Life saving drug of all organizations is the Working Capital. Breathing in and out is made feasible with this Working Capital only. Hence utmost care and significance is given to this topic in an organization while meeting our long term and short term commitments especially under inflationary regime. A few words and definitions will suffice before studying in detail. Routine activities in an organization depend wholly on this capital. To run the show effective in all spheres of the management the cash readiness plays a vital role.
£2.50 Preview RemoveDescribe the influence of two contrasting economic environments on business activities within a selected organisation (P5) and Compare the challenges to selected business activities within a selected organisation, in two different economic environments (M
this is both P5 and M2 for unit 1, the task is Describe the influence of two contrasting economic environments on business activities within a selected organisation (P5) and Compare the challenges to selected business activities within a selected organisation, in two different economic environments (M2)
£6.25 Preview Removevector algebra and calculus notes
Vector algebra and calculus are two branches of mathematics that deal with vectors, which are mathematical objects that have both magnitude and direction. Vector algebra involves operations such as addition, subtraction, scalar multiplication, dot product, and cross product of vectors. These operations are used to manipulate vectors and solve problems related to forces, motion, and geometry. On the other hand, vector calculus deals with calculus operations applied to vectors, such as differentiation and integration. It includes concepts like gradients, divergence, curl, and line integrals, which are used to study vector fields and solve problems related to fluid dynamics, electromagnetism, and more. Notes on vector algebra and calculus typically cover the basics of vector operations, properties of vectors, coordinate systems, applications of vector calculus, and vector calculus theorems. These notes are essential for students studying physics, engineering, and other related fields that involve vector analysis.
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