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Summary: Ch. 3: The Ethical and Social Responsibilities of the Entrepreneur
Ethical issues confronting entrepreneurship arise from their relationships with their customers, their personnel and employees, their business associates, and the investors and the financial community.
£12.50 Preview RemoveFull Course - Promotional Management and Integrated Marketing Communication - Spring 2024
This course provides an overview of promotional management within the framework of integrated marketing communication (IMC), including advertising, public relations, sales promotion, personal selling, direct marketing, trade show marketing, digital marketing, AI marketing, user-generated content, content marketing, influencer marketing, visual merchandising, and guerilla marketing. The course will also examine the process by which promotional or integrated marketing communications programs are planned, developed, executed, and measured.
£12.44 Preview RemoveEdexcel AS/A Level Business Unit 1 - 1.5 Entrepreneur and Leaders
Edexcel AS/A Level Business Unit 1 - 1.5 Entrepreneurs and Leaders Containing: Role of an entrepreneur, Forms of business, Business objectives
£1.50 Preview Remove