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marketing research course
this is a full course for the marketing research systems and techniques, which will be allowing the students to have a full knowledge of the approaches and systems that can be followed for the gathering of the data, analyzing, and interpreting the information for the enhancement of the marketing and competitive intelligence, as well as the development of an effective marketing competitive advantage and positioning for the companies
£2.50 Preview Removedifference between accounting and finance
this notes provide knowledge about difference between accounting and finance. accounting and finance are closely related to each other but, difference in between accounting and finance alsi exists.
£2.50 Preview RemoveFactors Affecting Consumer Behavior Through Online Purchase of Merchandise
New trend of online shopping have been developed and an e-world has been created by marketers to promote their activities. Market research, retail price, attitude and interests, purchase decision have a significant impact on consumer buying behavior. Target market is very huge and there are so many opportunities for the marketers to interact digitally with their target customers. Factors that affect consumer buying behavior through online purchase of merchandise have great impact on online sales. Because of high degree of competition, consumers’ product selection criteria have become more complex and need to be focused to understand the impact of different factors that affect buying behavior. To dive into consumers’ minds and making them finalize their purchase decision, one must understand the consumers’ habits, behaviors, their criteria of market research, impact of listed retail price and attitude and interests etc. We have put our efforts in identifying the factors affecting consumer behavior through online purchase of merchandise, we took a sample size of 276 and random sampling technique is being used. This is a quantitative, applied and formal academic research and we have used the statistical, mathematical and numerical analysis of the data. Key words: Consumer buying behavior, market research, retail price, attitude and interests, purchase decision. Email: bilaljaved55577@yahoo.com
£6.25 Preview Remove