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Events Marketing Assignment.
This 2000 word report appraises an international sporting event (WrestleMania) and the marketing activities that ensued throughout. Notes include: - Defining Events Marketing - Aims & Objectives for Events - Event Planning Process - Marketing Mix (4ps) - Addressing Intangibility of Events - Legacy Impacts - Sponsorship - Brief Summary of the Future of the Events Industry This report also includes many academic definitions and in-text citations. This assignment was awarded a 1st.
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