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Business Studies Packs 11-20

Includes 11. Market research Themes Types What might a business research for? Uses of market research Qualitative / Quantitative research 12. Marget Segmentation Types Reasons Rules 13. Market share & Market Growth Volume / Value Reasons for increasing market share Reasons against increasing market share Ways to increase market share 14. Mass vs Niche Mass Marketing Niche Marketing 15. Entrepreneurs Characteristics Reasons for becoming an entrepreneur Why are they important to UK economy Factor Inputs Physical Resources 16. Producing Goods and Services - Human Resources Primary Sector Secondary Sector Tertiary Sector Flexible Working Practices Forms of Employment 17. Financial resources Sources of finance Needs for finance Methods of financial control 18. Business Plans Content of a business plan Sources of Information 19. Methods of production Job Batch Flow Large vs Small Scale Production 20. Scale of Production How can size be measured Formula Reasons for the survival of small firms Methods of growth Types of Merger

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