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Complete Guide to Retail Marketing

20 pages of compact Retail Marketing notes. Intro to Retail Marketing - multi-channel retailing, total retail experience, product-oriented company, market-oriented company, sales & marketing concept, etc. Strategic Marketing Planning for Retailing - high-end & low-end strategy, retail marketing plan, target market selection, controllable & uncontrollable strategy, ownership, retail strategy mix, etc. Customer & Retail Business - demographics, lifestyles, market segments, shopping attitudes & behaviour, consumer decision process, types of consumer decision making, types of impulse buying, etc. Management of Service & Quality - quality in retailing, gronroos 1982 servqual model, the gap (ignorance of customer's expectation, service shortfalls, etc.), characteristics of service quality, etc. Merchandise Management - merchandising philosophies, devising merchandise plans (forecast, innovation, assortments, etc.), logistics, order processing fulfillment, etc. Retail Pricing - pricing options, market segments by price sensitivity, price strategy, market skimming & penetration, odd pricing, price lining, leader pricing, segmented pricing, etc. Retail Communication & Promotion - how to build brand equity, elements of promotional mix, personal selling, sales promotion, etc. Store Location - steps to choose store location, trading area, riley's law, huff's law, types of location (isolated store, unplanned business district, etc.) Retail Distributions & Supply Chain Management - intermediary, wholesaler, manufacturer, retail logistics, administration cost, facilities cost, etc.