Search for notes by fellow students, in your own course and all over the country.
Browse our notes for titles which look like what you need, you can preview any of the notes via a sample of the contents. After you're happy these are the notes you're after simply pop them into your shopping cart.
Document Preview
Extracts from the notes are below, to see the PDF you'll receive please use the links above
SEO Basics
Contents
SEO Basics
...
3
Determine And Monitor Your Search Standings
...
3
Research Keywords And Know Where They Go
...
4
Know How To Use Internal Links
...
5
Create A Site Map
...
6
Make Search Friendly URLs
...
6
Know What To Avoid
...
7
Using Image Descriptions
...
8
Make Sure You Have Fresh Content
...
9
Use Social Media And Technology
...
9
Final Words
...
This should be part of the growth strategy of any online endeavor that is
seeking ultimate success
...
The Basics
Monitoring the ranking of the site should be a priority to ensure the current efforts put into the
content and choice of keywords to encourage the relevant clicks is the best for the site
...
All these will keep a regular check on the
ranking and provide the feed necessary to facilitate a re-thinking exercise should there be a
need to implement it
...
The use of the most appropriate keywords will
eventually make or break the success of the site’s ranking rate and this is the most important
contributing factor from the viewing visitor’s perspective
...
SEO ranking also takes into account the links the site manages to create
...
Determine And Monitor Your Search Standings
Business growth is always the ultimate goal sought after in any endeavor undertaken, thus the
need to then consider the elements that are needed to successfully monitor this growth in an
efficient manner
...
3
One of the recommendations would be to use the MarketingVox to help keep tabs on the search
standing through the page ranking with tools like Alexa and Google tool bar
...
Being committed to the process of determining and monitoring the search standings is also
something that should be considered in a rather long term time frame
...
Understanding that the material gathered is not beneficial is looked upon as a onetime solution
or general idea of the overall picture being presented
...
Using suitable web analytics software would be advised at this stage to
create a clearer picture of what is working and what is not
...
As a webhost it is a pivotal element to the
success of the page to ensure its visibility to the search engines, to draw the new traffic to the
site as often as possible
...
The choice of keywords
greatly dictates the traffic flow to the site thus creating the desired SEO ranking
...
Potential viewers may not be able to find the
individual’s site if the connective keywords are not used
...
This kind of bad “publicity” is definitely not needed or encouraged
...
This would then render the whole exercise a waste of valuable time, resources and energy
...
4
Discarding misconceptions would perhaps be the first way to tackle the keyword research
exercise
...
This may not happen as imagined
due to the fact that the host is making this assumption or choice based on what he or she
perceives the visitor would key into the search
...
Know How To Use Internal Links
Using tried and true methods to optimize the chances of getting traffic to a site should always be
extensively explored for its benefits obvious or otherwise
...
Using Links
Most seasoned internet marketers know only too well the benefits of using internal links which
links one page to another within their site
...
Below are some points to consider which may assist in understanding the use of internal links:
Internal links are considered anchor text that should ideally be created using important
keywords
...
If the words in the internal links correspond with those of the home page then the Google search
will place a higher ranking rate which will then enhance the search result exercise for the
prospects
...
Although it effectively informs the viewer of where to go for
further information, it would be more enticing to use actual keywords that are connective to the
material about to be viewed
...
Most homepages have the highest ranking status of the site, thus using the links from this area
should be done is a wise and careful fashion in order not to overuse or underuse this positive
element
...
Create A Site Map
5
Gaining popularity as a method of convenient navigation through a website, the site map
basically facilitates the list of links to HTML files in the web platform
...
Map It
Each time the create site map is called upon, a totally new site map file is created, thus there is
a need to save the copy of the particular file to another location where it can be retrieved later
...
When the web menu is clearly visible, the next step would be to click on the create site map
icon
...
Here in the create site map for
to specify the file that will contain the site map eventually
...
Then the individual would proceed to select the check in to visual source safe check box and
when this has been completed then the ok icon should be clicked upon
...
For some there may be a need to further navigate the file and customize it, which can also be
done quite easily
...
Facilitating this in the simplest way without
too many complicated processes is important
...
URL’s
Friendly URLs can be the best and quickest way to improve the usability of search friendly sites
...
Ideally the URLs should contain the relevant connective information in a concise
manner while still being able to deliver the gist of what the eventual content is going to be about
...
In doing so it would also mean that the individual would have to design a URL that is not only
informative but also very concise and points to the material content clearly
...
The advantage here would be that it comes with its own built in URL rewriting module,
mod_rewriter, enabler and working mod_rewriter and is as simple as uploading correctly
formatter and named text files
...
Besides being easy to detect it should
also be easy to remember as a whole host of people pass this information through a variety of
less than audibly and visually acceptable ways
...
Know What To Avoid
Driving traffic to a site can be very difficult if the SEO is not providing the very important
assistance needed to the facilitating this ideal scenario
...
Stay Away From This
The following are some tips on what to consciously avoid:
• The use of wrong keywords would definitely contribute to failure to get the desired listing that
can be provided by the SEO rankings
...
High valued
keywords will generate the high level of click which in turn will contribute to the high traffic to the
site
...
As the search
engine is predominantly unable to detect and understand image presentations or contents for
ranking purposes providing t he “alt” would then ideally overcome this problem
...
• Duplicating contents is another thing to be carefully avoided at all cost
...
7
• The use of poor anchor tags not only does not entice the viewer to venture further into the site
it also does not provide the SEO with the relevant information about the material content of the
links
...
• Overuse of the keywords is also something to be avoided as this would not only render the
material boring and monotonously repetitive in content but it would also cause the search
engine to penalize the site for such unproductive activities
...
Therefore it would be prudent to have some knowledge on how this works and its positive
contributing factors that facilitate the ideal traffic flow
...
Otherwise known as alt tags the purpose of the image descriptions is to help the search engine
understand the contents of the images and its related matter which is designed to contribute in a
complimenting capacity to the write up material
...
Therefore the more
information that can be provided the better the understanding and eventual placing by the SEO
would be
...
The relevant images will then be directed to the ongoing search
effectively and immediately the viewer will be privy to such visuals
...
Changing the image descriptions is also possible in the email drafts
...
In general there is no real need to be specific about thumbnail size as the user will select one
that is most suitable for their preference
...
The Material
When the material posted is left undisturbed for long periods of time the significant drop in
interest will be reflected in the loss of traffic to the site thus eventually rendering the site almost
redundant
...
Thus being careful to avoid such a possibility the individual would
need to stay relevant and current with the material posted at the site
...
Questions such as is the material relevant to the current market needs, are there any industry
changes that would cause the current material to be redundant, what is needed by those visiting
the site and any others that may require the reassessment of the content material currently
featured
...
• Making small changes is not good enough to consider the material fresh from any perspective
...
Small changes
will not serve to pacify the SEO standards adequately
...
The use of social media and technology is no exception and the need
to explore these further is evident for the benefits it can bring
...
This form of social sharing for inbound marketers is often a huge though sometimes untapped
source of traffic and thus should not be ignored
...
Using the social media and technology available to attract the attention and get the site to a
point where is becomes a hot topic which everyone is excited to be part of will facilitate the
phenomenal traffic flow to the site
...
It is also help to keep the competition in check if the use of such tools is optimized to cater to
the viewing publics needs before anything else
...
The is one way of building the trust element while making the effort to learn more about the
customers’ needs and interest and try to provide for it accordingly
...
Additionally the fresh content will play a major role in the keeping the repeat visits more frequent
as interested subscribers want access to the latest posting on the site
...
10