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Fruits & Vegetables Corner, L
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C
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Tel: +268-26840484
Email: fvcoman2016@gmail
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Executive Summary-------------------------------------------------------------------------------------3
2
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Market and Industry Analysis---------------------------------------------------------------------6-7
-Customer Profile
-Market Segment
-Target Market & Demographics
-Competition
4
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Management------------------------------------------------------------------------------------------8-9
-Ownership

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Executive summary:
Fruits & Vegetables are one of the essential factors in our life
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Their scopes in our lives
are unlimited
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The FVC team is highly dedicated, experienced and the most efficient team, which will lead the
company to the sky
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Our business is fully unique and different as compared to others, because our main goal is to
supply fresh fruits and vegetables as well as other kinds of exotic fruits and vegetables, for which
the big businesses are struggling all the time
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FVC aims to overcome this issue and support and meet the local industrial needs
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Taking these points into consideration, investors should think critically and make a proper move
in order to invest in our company
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The total amount of capital required for opening this business is 550,000 OMR and 100,000
OMR additional for safety stocks
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There are not many things in life that delight people more than the deliciousness of quality fresh
fruit and vegetables
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A-Mission Statement: The most important mission of Fruits & Vegetables Corner (FVC) is to
provide the customers with the best and fresh fruits and vegetables, at ideal price and be on top
of customer’s first priority
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(ii)

Name: Fruits & Vegetables Corner L
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C
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(iv)

Product Description: At Fruits & Vegetables Corner we are going to sell and
distribute various kinds of fruits and vegetables
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At FVC, we make sure that we have all the necessary fruits and
vegetables available that our customer needs
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Hence, Fruits & Vegetables Corner is highly unique and
distinctive from other suppliers
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A good company position is
basically based on what makes the company superior from others, how they meet the
customer demands and how reliable and competitive they are in the market
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Since FVC is new in this kind of competitive market,
the brand needs time to become popular and become first priority of the clients
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In order to develop a successful brand we need to identify the values, and then we need to
identify our competitors
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At the end we need to communicate the value of our brands and what
makes it unique to customers
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1
When our market clearly observes how our offering is distinct from the competitors, then it is
much easier to produce new outlook and advising them to buy
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-Pricing strategy:
The pricing of fruits and vegetables mainly depends on where we are selling, distance, the type
of fruits and vegetables and market demand
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Such as, a pineapple may sell for $2, but there is a slight waste of skin and
leaves
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Some vegetables cook
down significantly
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Wholesale - the prices of the wholesale are almost half of the retail prices, so by selling to the
restaurants or grocery stores, we will receive less than selling to the customers directly
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Retail – by selling directly to consumers in the market, it allows us to set a high price as
compared to selling to the wholesale sector
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If the pricing of our fruits and
vegetables is significantly high, then there should be a valid reason, for example: locally grown –
no foreign imports -- or are organic or fresh because they were collected in the morning
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But since we are new in this region we have to be very careful while setting the prices of our
products
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After a
year or two once we are properly stable, then we can increase the prices of our products up to

1

https://blog
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com/positioning-strategy/

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certain level
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2
2-Market and Industry Analysis:
A: Customer Profile: the customer profile is mainly based on following factors
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Any business should consider the age
range of immediate customers or businesses
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Gender is one of the important factors like age
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So we need to figure out the percentage of men and women we are going
to deal with because it is a matter of taste and preferences as it varies from gender to
gender
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People from Oman are mostly interested in the common fruits and
vegetables similar to Indian, Pakistan and other Arabian people like Egypt, Syrian, etc
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Whereas, people from Western world like America, UK, Canada etc
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and lot more
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We will reach
them with the help of advertisement, campaign at Sohar Exhibition center and
newspapers
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The demographics of this community
can be divided into following:
*Income: high, average and low
*Marital status: married, divorced and single
2
3

*Age: Elder, children, teens &

*Gender: female & male

young, middle

http://yourbusiness
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com/pricing-fruits-vegetables-15475
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thewholebraingroup
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FVC will keep
the prices of products as low as possible and deliver fresh on time
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So our main competitors
are as follow:

1
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But it fails to meet the market demands as
well as lack of products and late delivery of the items
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AL-Khaleej Trading L
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C
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The main problem is, they also fail in providing exotic and unique/uncommon fruits and
vegetables, which is the primary need of big hotels and restaurants in Sohar
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(i)

Methods of sales: Sales can be conducted by various methods
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Live auctions are useful in discovering the prices of fruits and vegetables and direct
sales force method is also very useful as people can advertise our products in the
local area and promote the brand
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ß

Newspaper: Are used by people on daily basis
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ß

Promotion of community/business: additional or unnecessary products are given to
local community in order to promote the brand as well as contributing in community
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gsa
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Top Manager (Boss)
Dr
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Clinton Berg: In order to run and establish the company properly, we need a
highly qualified and experienced person who has good understanding about business, market,
etc
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Berg is highly qualified and she is specialized in Business management, economics and PHD
in economics
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He is having positive attitude towards the way of life
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He has fourteen years of teaching experience in economics and management on
both undergraduate and postgraduate level
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General Managers:
∑

Julan Das: He is holding a bachelor degree in Port Shipping & Transport Management
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He is having four months of experience in Contract &
Procurement
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∑

Mohammad Al-Ruzaiqi: Mr
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He has four months of experience in Sea freight
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Additionally he should also deal with the
freight forwarding companies for the clearance of FVC shipments
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His primary expertise lies in good communication skills, dedications and reliability
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He is having 4 years
of experience in the transportation sector
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He will be responsible for all kinds of transportation activities for the
company; either it is the delivery of goods or transportation for the labour sector
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He is specialized in Logistics & Supply Chain
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Because that is where the money comes in and goes out
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Mr
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Marketing & Sales: Mr
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Marketing and sales are two most important factors towards company’s
success
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So his responsibility is mainly to focus on these two sections and make sure that there is enough
customer and business for FVC
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She is
having a bachelor degree in Port Shipping & Transport Management
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She is calm and peaceful which is one of the
most important requirements for administration in order to prevent any mess
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A: Ownership:
Fruits & Vegetables Corner is owned and operated by four main people
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Mark Edward and 5 main managers of the company who are Dr
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50% belongs to Dr
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