Notesale: Turn your study into money

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Conor Cunningham D1

Task 1 Part 3
Mr Kuzinka has requested you to investigate how 3 contrasting business organisations are
responding/adapting to the competitive pressures imposed on them by the developments
and trends in ICT and related technology
...

Your formal report must:


Evaluate how successful one of your chosen organisations has been in preparing for
the growing use of e-business
...
)

1
...
This report will also link Apples success with the
competitive pressures imposed on the company
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This report has been requested on 6/11/15 and will be submitted to Mrs Traynor on 8/1/16
...
0 Procedures
To evaluate how successful Apple has been in preparing for the growth of e-business
...

3
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However, in the past decade the
company has expanded into much more than a computer company and has become one of
the most popular technology brands in the world
...
As competitive pressures are always acting upon
this business, Apple must always be marketing their products and creating future
technologies to help increase their online success even further
...
1 Sales
Apple is a company known for their enormous sales
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Conor Cunningham D1

Apple products sell like no other products of its kind
...
For example, in the first three days of the iPhone 6
and iPhone 6 Plus launch, 10 million iPhones were sold
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Apple products are sold all over the world, both in-store and online
...
As a result of competitive pressures imposed on Apple, it has forced
them to prepare for growth using e-business and they have carried this out successfully
...
The App Store is an area which generates massive sales
for Apple
...
This is a key attribute to Apple
success online, and with technology growing further and further, Apples use of e-business is
set to grow even further
...
It’s clear to see that
the company’s sales reflect this
...
In addition to this, Apple
came out on top as the company with the highest
tablet rating
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3
...
The technology industry is
one which is always changing and Apple must adapt very quickly to these changes in order
to keep up with its competitors
...
Some companies which are huge competitors with Apple
include Samsung, Toshiba, Fujitsu and Sony
...
which
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Apple has been named as the best brand of all in one
computers, as well as the most reliable
...
As a result of beating its
competitors, this has allowed Apple to grow their use of ebusiness and become an even larger company online
...
For example, if Samsung create a new feature on their
device, Apple will immediately be coming up with ideas to improve on that feature so that
they remain at the very top of the technology industry
...
This would be something that
Apple could invest money in and create
...
Samsung and Dell
are two major competitors of Apple who have their own printers on the market
...

Apple has become such a favourable brand which is known to be luxurious and reliable and
this is what attracts new customers as well as retains existing ones
...

3
...

In 2015, Apple grabbed a 94% share of the worlds global smartphone profits
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8billion, the largest ever made by a
public company
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In 2015, Apple had a 75% market share on the top
smartphones in America
...

These statistics are evidence of Apples success in
their use of e-business
...
However, there are other factors which
contribute to these massive profits
...
Apple import a proportion of
their manufactured products from Korea, Japan and
China
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Apples products are often manufactured in these countries where they are made
cheaply
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Conor Cunningham D1

In 2015, Apples total revenue reached a staggering $233
...
This huge income
shows how successful Apple was in the year
...
Apple are one of the most powerful and profitable
companies in the world and this is a result of successful measures carried out as a result of
competitive pressures as well as successfully growing online
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4 Products
Since Apples launch in 1976, it has changed the way in people communicate
...
It began with a computer kit, progressing to a
computer system and then a PDA
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In more recent times, Apple has had to create new products to
remain competitive and develop their use of e-business
...
This product is one that hasn’t
been seen in any other company which is what makes Apple so
different than all of its competitors
...
As result of creating a product that was unique and different, one that had
a USP, Apple could become more competitive and subsequently this helped grow and
improve Apples use of e-business
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Apple have launched a new TV which is also like no other
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No other company has this product or one like it so
this is a way in which Apple have reacted to competitive pressures, forcing them to develop
their use of e-business and become an extremely successful brand
...
Apple have
taken inspiration from Google to launch this product
and they want to make it even better
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There is
always going to be stiff competition within the technology industry as it is one that is always
evolving
...

Apple are in a very good position strategically
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Apple aim to launch

Conor Cunningham D1

a new product on the market every six months
...
Constantly launching new
products allows Apple to stay on top of the
market
...
This was a result of customer
satisfaction and Apple is clearly the best brand in
the technology market
...
As a
result of launching new products, their use of ebusiness becomes even greater
...
As in previous years, technology
companies are well-represented in the list, and this time around it is Apple that takes the
top slot
...
com/2015/10/05/apple-is-the-best-brand-in-the-world/
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Through researching the Which website, it’s clear to see that Apple products have excellent
reviews
...
This is the
reason customers favour Apple so much as a brand and this has allowed apple to grow
successfully through the use of e-business and across the world
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5 Customers

Conor Cunningham D1

A factor which has helped Apple in their preparation for the growing use of e-business is the
massive customer base they have
...
As Apple release new products every six months and as new innovations are
created, the amount of customers Apple has increase even further
...
Customers want to have the
highest tech technology and they get just that with Apple
...
Some
people question why Apple has so many customers
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The company respects and appreciates its customers and the
customer feels valued
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As customers stay with Apple, they can be encouraged to buy
other products through link-selling and Apple use this to their advantage which helps them
grow their number of stores as well as their use of e-business
...
This goes to show
the amount of customers they have registered on this app alone
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3
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Apple have a security page on
their website which reassures its customers that
they are a reputable company which is secure and
safe to exchange information with
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” Customers will safe on the Apple website but must also
feel safe using Apple products which is why Apple has put some operations in place
...

This grants access to a person’s device using fingerprint recognition
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It’s an extra piece of
security added to the device and it makes Apple superior to some of its competitors who do
not have additional security features in place
...
This acts against
hacking and scam, allowing customers to be more secure when using Apple products
...
These additional security features which have been installed to Apple devices have
allowed Apple to compete better with competitors and become a favoured brand, allowing
the company to attract more customers and grow its use of e-business
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7 Marketing
Apple have used marketing as a method of responding to competitive pressures and
developing their use of e-business
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They have
teamed up with “TSB Banking” to introduce “Apple Pay”
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This helps Apple become an even more commonly used brand as banking has become such
a popular digital feature
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This also
advertises Apple in a more positive light as it makes the brand look more professional
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This is because when the two businesses are working
together, they are also promoting each other’s products
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For customers, purchasing from one company meant discounts from the other
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The decision for Apple to work with another company greatly increased the
brand as well as their own e-business
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There is an application store where
millions of people download and purchase from every day
...
Through the
use of relationship marketing, Apple generate a significant income
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Having an app store
benefits the customer as it means there is games and resources available to them which
makes Apple a favourable company
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Customer Relationship Management (CRM) is a marketing trend which Apple use to try and
understand their customers wants and needs more accurately
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For example, products previously purchased, products clicked on and
products which can be linked to others
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This is a way to market products which are seen as being
suited to particular customers
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Apple used methods such as sponsorship and
advertising to market its products
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An indication if the marketing
methods are working would be if there is an
increase in the number of customers or
products purchased
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When this brand is marketed publically, it is a way of growing this
brand and this has helped Apple grow its use of e-business as well as increase its income
and market share
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0 Conclusions
Apple has been extremely successful in preparing for the growing use of e-business
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Apple is a company which dominates its industry and is set to do so for the next
number of years
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As a result of being innovative, creating new products, marketing these products effectively
and building a huge customer base, Apple have topped any other company in the
technology industry
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5
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However, I feel that Apple could explore more product ranges to
extend their use of e-business even further
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Apart from that, there are no other recommendations for Apple
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6
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bbc
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uk/news/business-31015479
http://www
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com/2014/9/22/6826347/iphone-6-opening-weekend-sales-figures
http://www
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com/pr/library/2014/01/07App-Store-Sales-Top-10-Billion-in-2013
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com/articles/16/01/09/apples-competition-is-going-to-have-a-toughyear-in-2016
http://9to5mac
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apple
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com/2015/10/05/apple-is-the-best-brand-in-the-world/
https://www
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com/How-many-customers-does-Apple-have
https://www
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com/uk/support/security/



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