Notesale: Turn your study into money

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Conor Cunningham

Business Communications
a) Write a Report to Mr Matthews that evaluates with examples, the effectiveness of
business information and its communication as key contributors to the success of
SRC
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Note: Examples must be used throughout to illustrate points made
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0 Introduction
A report has been requested by Mr Matthews which will involve three organisations with
excellent business communication and information management systems being studied
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The organisations will be compared and contrasted with one
another in detail
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2
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It will be presented at the next department meeting
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0 Procedure
This report will look at the effectiveness of business information and communications as
contributors to the success of SRC, BMC and NRC
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The
information will be gathered from the college websites, as well as results from a
questionnaire answered by students enrolled in SRC
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4
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1 Websites
SRC, BMC and NRC have many ways of providing information to communicate to their
stakeholders
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The information
and communication systems they provide on their websites ultimately have an effect on the
success of the colleges
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Conor Cunningham

The marketing department note that this method of advertising is becoming one of the
fastest growing ways to promote and market a course
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The latest growth in technology means
students can find out about courses available in SRC quicker than ever before
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The website also combines a variety of
types of information which come from many
sources such as governing bodies and
departments within the college
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The website contains logos, images of high
resolution, videos, text and tables which all
prove to be effective in promoting courses and
prove to be effective in communicating with
the public
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It provides information and a great insight into what
exactly the college has got to offer and recent
achievements of students within the college
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As well as the college providing information on
the home page, it must be noted that the
branding and colouring of the website is
consistent and effective throughout
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Likewise, with the NRC and BMC
websites, there is a consistency with the
colour scheme
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The corporate communications of
the NRC and BMC college are also excellent

Conor Cunningham

and will definitely contribute to the success of both organisations
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The BMC has a
more sophisticated design of logo and the navy and white coloured website matches this
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The branding is definitely more consistent throughout the SRC website which
the colour scheme being dominant on every page
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A high number of visitors on each of the three websites will be potential students looking to
see what courses the colleges have to offer and the entry requirements for the particular
courses
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This is
evidently a great way to provide potential students with information
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Similarly, the home page of SRC and BMDC focus on success stories and news surrounding
the colleges
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Contrastingly, the home page
of NRC focuses more on the course and academic side of the college
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This
website could be seen to lack variety as the home page doesn’t give enough recent news
and updates about the college – something SRC and BMC colleges both portray
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There is a constant
slideshow and a fantastic use of images shown throughout
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This lack of information could have a
detrimental effect on the success of NRC as the information is not being communicated as
effectively as it is with the other two colleges
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belfastmet
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uk/
The information provided on the BMC college is extremely effective in communicating to
the viewer
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Not only does the
website focus on education, there is a page which can be viewed from the home screen
titled “Life at the Met”, intriguing the viewer that the college has so much to offer, making it
seem like a more favourable college than NRC as it focuses primarily on education without
any other topics
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Interestingly, SRC is the only
website to display this, making it easier for the user to find and get in contact with the
college
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All three websites display a range of different types of information
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Through
the use of written, multimedia and on-screen/web based information, the information is
communicated much more effectively and as a result is interpreted much more easily by the
viewer
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Conor Cunningham

Was the design/branding of the course consistent
throughout?
18
16
14
12
10
8
6
4
2
0
Yes

No

A questionnaire was given to students (see appendix 5) who are enrolled on a business
course in SRC
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This is positive for SRC as it shows that corporate communications, as well as
branding and design of the course was kept the same
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The simplicity of the SRC websites helps with the success of the information being
communicated
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It
uses the correct proportion of the different types of information
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Contrastingly, the NRC and BMC websites display too
much at once, making it hard for the information to be communicated effectively
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4
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The enrolment figures will suggest how large the area is as this will have a
positive correlation with the number of applicants/enrolments
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Conor Cunningham

The enrolment figures of BMC are over
double that of other colleges in Northern
Ireland such as NRC
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This could suggest that the
information and communication systems
used to promote the college and engage
with their potential students is extremely
effective
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BMC is the largest college in Northern Ireland and is known for having
a significant number of applications each year
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For example, a mission
statement, college colours and the college logo
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Page layout, text formatting and the use of tables are all included in the
prospectus which gives the prospectus a variety of different types of information so it is
ultimately more effective in marketing the courses
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NRC and SRC don’t have as many enrolments as BMC
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BMC has such a large
intake due to the huge size of the area in which the college is located
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4
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Prospectuses contain significant information such as
course details, college information, contact details and support
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They also have an online prospectus which is available to download online
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However, the layout is very different between
all three colleges
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Conor Cunningham

The prospectus of BMC looks to be the most user friendly
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It used “you” throughout, making it seem very personal which is a
great way to present information to a
person
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Different types of business information is
communicated through the prospectus
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The prospectus is always
Figure 1 BMC PROSPECTUS
referred to and is seen to be the hand book
of any college, and it’s definitely an area BMC
has excelled in
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Contrastingly, the prospectus of NRC is
quite bland
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The use of information has
not been used as effectively in the NRC
prospectus as it is in the SRC and BMC
prospectuses
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4
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Communication in business
is extremely important and in order for any business to succeed, it needs to work well and
have good communications with others
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Whether it be as a
student, a teacher or parent of a student
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SRC, NRC and
BMC all have to undergo department of trade and industry inspections
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e
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The results of these inspections are often published and provide information to the public
such as the most successful college or the most favorable college
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Above are the logos for the three colleges
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Belfast Met looks the most professional and doesn’t even have to
use the word “college” for it to be identified
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The logos for these three businesses are all eye-catching in their own ways and
are extremely important as they are what people see when they first visit their websites
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0 Conclusions and Recommendations
All three colleges communicate well with their target audiences and as a result of this, it has
allowed the three colleges to become the most successful colleges across Northern Ireland
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BMC may have the highest number of enrolments, but it can be seen that SRC exemplifies
what it is like to provide information successfully
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NRC have improvements
to be made
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This also applies to its
prospectus which should be updated if information is to be presented more clearly
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However, the organisation which provides information most effectively - as well as having
the most appropriate communication systems in place - allow SRC to be the most successful
college with regards to business communication
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0 Appendices
Appendix 1
http://www
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ac
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nrc
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uk/
Appendix 3
http://www
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ac

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