Notesale: Turn your study into money

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Conor Cunningham P1 M1

Types, Purposes and Sources of Business Information
Introduction:
This piece of research has been compiled for Mr Matthews, a line manager in the
administration department of the Southern Regional College
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Verbal Information
Verbal information is simply the sharing of information between individuals using speech
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Here at Southern Regional College it is used extensively
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Sources of verbal communication at SRC would be
the lecturers, pupils and admin staff
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The purpose of verbal information is to find out
something, or to instruct something
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An example of verbal information in Southern Regional College would be induction
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Verbal communication would be used quite a lot
from both parties
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The source of this example
would be from the course lecturers, who are supplying the correct information surrounding
course details to the students
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This information is then passed on to the
lecturers to deliver to the students
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The purpose of induction is to

Conor Cunningham P1 M1

inform students about the course and getting them ready for the year ahead
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During the induction there
is a strong connection to written communication as there is typically a lot of paperwork to
complete and fill out to ensure that students have fulfilled the correct criteria for the
course
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The source of this information would be from the directors and
admin staff who create the timetables, which is then forwarded to the course coordinator
and lecturers
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This helps to meet the purpose of verbal
information as it is informing the lecturers about what the subject they are teaching is
actually about and the details about the course for the year ahead
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A huge advantage is how fast it is
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Another
advantage of verbal communication would be the fact that body language can be expressed
and interpreted easily
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For example, if a lecturer is presenting an idea to a lecturer in a different class, their
immediate response can be seen so a better indication of their feelings on the subject can
be analysed
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There is no record of
communication here
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This is a negative particularly if something important is being proposed and a student
has no memory of the conversation
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If a student is told something in class and doesn’t understand it, they
may actually be too shy to speak up and having no hard copy of what is said means they
may miss out on valuable information relating to their work
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It can be a one on one
conversation where issues can be addressed and dealt with immediately, making it one of
the fastest types of communication here in the SRC
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Written communication is the most common form of business communication, and
one of the most effective
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Whereas, if it was verbal,
the information may be forgotten because there is no hard copy to refer back to
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For example, handouts, letters and instructions for
a piece of work
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Sources of written information in the SRC are the staff in the administration department,
lecturers and teachers
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Written information is a very common source of communication and it is seen everywhere
in the SRC
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The purpose of written information is to present new ideas, to inform and to instruct
people
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This type of information is useful as it means
people can’t say they did not know about the trip as everyone will have received the letter
to notify them of the trip
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An example of written information here in the SRC would be the prospectus
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This written information is extremely important
in the SRC as it is informing those interested about what is on offer here
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The prospectus is a highly valid source of written
information
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Different departments in the
SRC are also sources of the information in the Prospectus
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This also adds to how relevant the prospectus is due to the fact that it is written by
reliable and valid sources
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At the
SRC, some news can be extremely private and confidential
so this information would be written and sent to all
appropriate recipients
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Whereas, if they were being told something important via verbal communication, it
sometimes can be hard to remember everything you have been told
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Written information has quite a few advantages
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Another
advantage is how good it is for making references
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This makes written information extremely accurate in the sense that it can be
followed/traced and is easy to manage and/or manipulate
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However, it does have its
disadvantages
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It has to be
written out/typed out which takes a lot more time than having a conversation with
someone
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This would be a disadvantage in the SRC if someone was given
information which they didn’t understand, which could result in something being carried
out incorrectly
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It proves to meet its
purpose to inform and instruct individuals here in the SRC
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On-Screen/Web-based Information
In more recent times, on-screen and web-based information is a growing type of
information/communication
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On-screen and web-based
information are very common types of information here in the SRC
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This is accessible to all students in the college
and is a fantastic learning environment for all
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Sources of on-screen and web-based
information in the SRC would be the
marketing department, administration
department, course coordinators and the
teachers/lecturers
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The purpose of on-screen and web-based information is to update knowledge and to help
with communicating/getting a particular message across
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So,
on the SRC website, the media and type of information used contains a lot of detail
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The SRC fulfills the purpose of on-screen and web-based information on its website as it
informs people without boring users with chunks of information
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The
purpose of getting a message across using on-screen and web-based information may not
be as effective as verbal information as the person may not actually be following what is
said on screen as they aren’t being spoken to
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As
technology has progressed, emails have become a massive use in the college
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The source of this information (email) would be from everyone
who makes up the college
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Emails can be regarded as a valuable source of information
due to the fact that they are being written by the correct person and sent to the appropriate
recipient
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Another example of on-screen/web-based
information in the SRC would be Moodle which is
accessible from the school website
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Sources of this information
would be from many departments across the
college such as the marketing department and
the administration department
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This information uploaded can be resources made from
examining bodies too so the information uploaded will be relevant to the course, as well as
being valid and reliable
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It is a great source of information
which is very valid and reliable due to the fact that all information on Moodle is uploaded
and edited by college officials
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Moodle is extremely reliable and almost all students will rely on it to complete their

Conor Cunningham P1 M1

course
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On-screen and web-based information has many advantages
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For example, books can be accessed on-screen now which
saves a person having to travel to their local library
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It will
also be very reliable as its source is the lecturer who is following the correct criteria from
the examining body
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This is great for students in the SRC as all the information they need
will be in one area
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On-screen and web-based information is a
great way of communication and proves to be a massive part of the SRC due to its simplicity
for students to access and gather information from
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Due to the fact that it typically involves a computer and internet, it can be difficult to access
for those who do not have a computer
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However, most courses do involve independent research and study
at home so those who don’t have access may have difficulty in keeping up with the work
and completing work which was not completed in class
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For example, in
SRC, if a student needs to submit work before a deadline and their email has problems, they
could actually miss the assignment deadline
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On-screen and web-based information succeeds in meeting its purpose in the SRC as it is the
platform and foundation of many students learning
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Multimedia information
Multimedia can be used to deliver information to people effectively
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In the SRC, multimedia
information is used in;
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E-learning
Presentations
Lectures
Meetings
Conferences
Interviews

Multimedia information is a fantastic type of information as it involves images, sounds and
videos which are all excellent tools in helping people remember a piece of information
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Other sources of multimedia information would be the college website and Moodle
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Multimedia information
proves to be an excellent way of learning and grasping new ideas as it involves images,
videos and sound, and not just words which can sometimes be too much to take in
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e
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In the SRC, the main purpose of multimedia information is to
educate and inform, more so than sell
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Students are given
PowerPoints and videos to look at which all fall under multimedia
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Other
purposes within the college may be between staff and different departments
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This may be done using a PowerPoint, maybe looking at statistics
from last year and how they are going to improve them in the year coming
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It is important to have a correct ratio of photos to writing when
making a multimedia presentation
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As PowerPoint is becoming more and more
advanced, and you can do more and more with it, it has become an extremely useful way to
lay out information in an organised and structured format, allowing the use of audio,
pictures and videos
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e
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Students can be sure that the
multimedia information presented to them in a PowerPoint is accurate and relevant to their
course
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Moodle
contains thousands of videos relating to a
whole range of courses
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All sorts of multimedia are used on Moodle, from
the pictures and videos uploaded to it, to the multimedia shared for the use of students
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Frequently, assignment resources are available on Moodle which are multimedia
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Sources of this multimedia would strictly be
from the marketing departments, who advertise on Moodle using pictures and videos, to
the lecturers who can upload photos/videos and other useful multimedia resources for the
students
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The user can sit
and watch a presentation without having to sit and read for a while, which a lot of people
don’t like
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This is why multimedia information is so good at meeting its purpose to
inform and teach, as it typically is very easy to stay focused
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Multimedia can
be used to present something to one person or a whole group of people
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For example, multimedia presentations can be used to teach a
class about a new topic, however they can also be used to demonstrate to an individual
person how to carry out something
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It does take a lot of time to compile the
information together, as well as add photos, videos and sound
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If we look at verbal information, it can be a lot quicker to
just explain something to a person than make them a multimedia presentation which
explains it
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For example, in the SRC if a lecture is taking place and a multimedia
presentation appears which has loud sounds,
the students can get caught up with that and
lose focus on what is being said
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The graphics used must
be appropriate and relevant to the information
and of course the target audience – if not, the
reasoning behind the multimedia presentation
may not actually be interpreted
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It does inform people and get
people thinking when pictures and videos are used
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The audience
should definitely dictate the type of information used and the type of information used will
determine whether or not it meets its purpose
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These include the target
audience, the purpose and what the information is being used for
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This is quite common
in business communication where one type of communication is linked with another
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If there was
a meeting, written communication and verbal communication would both be used together
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Communication in business is extremely important and in order for any business to succeed,
it needs to work well and have good communications with others
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They
must consider their target audience and the information which is being presented; this
could be the different between information being interpreted and misunderstood

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