Notesale: Turn your study into money

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(SUBJECT)

NAME
Academic Year
Faculty Number:
Course

DATE

Introduction and Executive Summary………………………
...
It is a chain of beach clubs and restaurants (Blue Marlin Ibiza Cocktail Bar Lounge
Restaurant) with only two properties: Blue Marlin Ibiza (BMI) Marina and Blue Marlin Ibiza
(BMI) U
...
E
...
A
...
are highly prised by
their loyal customers
...
” (The Concept, BMI) Thematic parties are
held weekly and people there can rest, embrace themselves with the party environment or
simply just have a dinner for two or with friends
...
A
...
emphasise on the food, water sports and
daytime events
...
A
...
and due to the
adjacent Golden Tulip Al Jazira Hotel & Resort, which is using the beach club for its own
beach as well
...
(2008), Individual intentions towards entrepreneurship
vs
...
)
Still both clubs rely a lot on the F&B, organic and eco food and sustainability
...
“Whether it is sunbathing on the sumptuous bed lounges on the beach, sipping a
cocktail at the bar, enjoying lunch and dinner at the restaurant, dancing away to the beats of
international DJ-sets or simply relaxing, Blue Marlin Ibiza will make sure guests are feeling at
home in a unique environment
...


Analysis of the environment for the organisation
………………………………………
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- Internal factors- The political balance in the country is the main factor affecting the
business’s environment and its improvement
...
A
...
Government
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While U
...
E is richer
country and the government spent 43
...
4 billion EUR) for 2012
(Government Budget, Financial Ministry of U
...
E
...
This crisis cannot
be felt strongly on the Mediterranean islands Ibiza, Mallorca and Menorca where the life

during the summer season is blooming
...
A
...
where
the destination is even warmer during the hot season
...
A
...
Government has been focusing
to supply the qualified HR, to push the development process in the country and therefore there
is an increase to the governmental employees up to 83,245 by the end of May 2013
...
(The Development of the numbers of Human
Resource, Federal Institute of Government Human Resources; Strengthen Localisation,
Federal Institute of Government Human Resources; Government Achievements, U
...
E
...
A
...
stays almost
unaffected by the government, due to the rich local environment
...
Even though the most
political factors, Ibiza is an island of absolute paradox of the everyday reality
...
BMI Marina is
located on the one of the most famous islands on the world and the political situation there
shouldn’t be a concern and create issues
...
While on the other hand is BMI U
...
E
...
A
...
as a
country are surrounded by many other rich countries, but the biggest competitor is Quatar
...
Many new hotels, clubs and tourism properties are
created all year long
...
A
...
is the most famous country from all in this region, the
main stream of tourists passes through country for a leisure or business reasons
...
A
...
(National Statistics Institute
Spain- INE and National Bureau of Statistics U
...
E
...

Gross Domestic Product (GDP)
The GDP of Spain for 2014 in total is 1
...
A
...
is
386
...
Both countries have high GDP coefficient and are leading
countries in the world for leisure and fun tourism, which BMI offers with perfect quality
...
A
...
)
Consumer expenditure and disposable income
While the consumers have more income, the more they can buy later on, which leads to
improvement in financial opportunities for BMI in both countries
...
In U
...
E
...
The tourist levels in BMI

U
...
E
...
(National Statistics Institute Spain- INE and National
Bureau of Statistics U
...
E
...

Spain is part of EU and the Euro Zone using EUR as a currency
...
In EU the currencies are well tied the EUR, but USD is playing a
major role in this situation as well
...
“Inflation in the UAE, however, is principally not under government control due to this
is an open economy, inflation volatility is mostly imported, making an explicit role for the
Central Bank exceedingly difficult
...
”
(Tarek Coury, August 10, 2011, Should the UAE keep the dirham tied to the dollar?)
Cyclicality
Usually the global market economy is developing critically and fast
...
On the
following year, April-May the BMI Marina open gates and starts to function again- every year
since 2004
...
I
...
customers and guest DJs, cooks, barmen, etc
...
A
...
)

Unemployment
In hard moments and dead end situations some companies are forced to shut their activity,
others are luckily and can reduce their personal
...
There are 3 types of
unemployment: friction, structure and cyclic
...

- Structure- This type concerns the people who do not have the right education qualification or
experience
...
Not enough qualified internships are
provided to the students and they cannot go out on the labour market and get a good and
stable job position
...
BMI
gives an opportunity for different people regarding of ethical differences and experience and
provide the new workers a stable and interactive orientation programs
...
With its nearly a quarter unemployment rate in
Spain, Spanish people are situated in a crisis situation
...

Spain currently is one of the countries with the highest unemployment rate in Europe- it is so
dramatic and measured presented by Trading Economics are disturbing
...
67 % from 3rd quarter of 2014 to 23
...
When BMI started to function in 2004 the unemployment rate was around 11%, drops
down to 7-8 % in 2008, but after that it just rush to the higher percentages
...

In U
...
E
...
The Vision
2021 program in U
...
E
...
Many people are still working in the
tourism sector and they are primary Asians (primary Filipinos)
...
A
...
on exchanging programs or simply because of the higher salaries and lux
...
A
...
)
Socio-cultural Factors
There are several elements included in those factors:
- Shifts in values and culture
- Changes of lifestyle
- Education and Health
- Demographic changes
Shifts in values and culture, changes of lifestyle
Both countries are currently filled with a lot immigrants and they are trying to integrate
themselves in the countries
...
A
...
They want to become more explicit and
their values are more stable and unshifting
...
In the Tourism this shifting values
are translated as many new innovations, popularity of the product, creativity and uniqueness
...
A
...
are both a top clubs in the world and are presenting to the
customers a new experience every time
...


In U
...
E
...
Many cultures,
primary South Asians or South East Asians are immigrants in the country
...
A
...
is 9
...
While in U
...
E
...
5 million
...

For 2011 the immigrants represent 12% of the total population of the country
...
Vision 2021 in U
...
E
...

Technological Factor
Most important technological issues for BMI would be topics such as: “New patents and
products” and “Fast adapting to new technologies”
...
BMI hosts its own radio,
has its own magazine, boutique shop, training courses and one of the most significant and
memorable F&B services on the Ibiza Island and on the U
...
E
...
The technologies in
F&B sector are improving fast and this saves time or open minds to more creativity
...
& Olson M
...

Tourism and Hospitality Research, V
...
)
O’Connor, P; Murphy, J
...
Research om information Technology in the hospitality industry
...
23, p
...
BMI
Marina is situated on the Cala Jondal beach, which is the eden of the island, away from Ibiza
(city) and still close, only on few kilometers
...
While in U
...
E
...
BMI U
...
E is located on the beach of Golden Tulip Al Jazira Resort and
both companies are working together to preserve the environment and keep it as green (in
both meanings) as possible
...
P
...
D
...
Journal of Hospitality
Management, V
...
267-80
...

1
...
Simple Limited Partnership
3
...
Public Joint Stock
5
...
Limited Liability
7
...


Microenvironment
Porter’s Analysis
Threat of new entrants in the field of Tourism is like a requirement for this industry
...
BMI Marina may compete with
thousands other clubs and restaurants on Ibiza, but still the image of the brand never fades
...
Every party person who goes to Ibiza wants to enter all of
them
...
Most of the General Managers or Event Managers are in
position to negotiate with the guests (DJs, cooks, etc
...
In the situation of BMI the bargaining power of the club is
higher on both places, since for BMI U
...
E; the club is a monopolistic structure
...
A
...
Suppliers as well
have a high bargaining power, because of the vast range of the F&B menu
...
This makes the supplier’s role very
important for the prosperity of the club and its image
...
(2005)
...
)

Analysis of the internal environment
Structure
General Director of BMI
General Manager of BMI Marina General Manager of BMI U
...
E
...
A
...
)
Chefs, Waiters, Hosts, DJs, Security, etc
...
In 2011
and 2012 BMI is the largest seller of Champagne and one of the premium brands in Spain and
U
...
E
...
It provides one of the best entertainment programs in Spain and the
best in U
...
E
...
They know how to satisfy the demand of the customers and their assortment is not
scarce
...
Many people are returning
customers because of the care they receive from the whole personnel and staff
...
(2003), Entreprenuership education and training, Ashgate, Aldershot
...
(2004)
...
Ontario, John Wiley & Sons Canada Ltd
...
A
...
is one of the most happening clubs in the country
...
On the other hand BMI owns an Eastern Acoustic Works (EAW) sound systemwhich is the best sound and club system in the region
...
“I’ve been involved with Blue Marlin since the
beginning
...
” (Team EAW, 06 Oct, EAW
heats up crowds at Blue Marlin Ibiza U
...
E
...
BMI U
...
E
...
Many locals from U
...
E
...
In BMI U
...
E
...
Both clubs are
acknowledged for their F&B service and legendary beach parties
...
A
...
(Allen J
...
Event Planning Ethics and Etiquette: A Pincipled Approach to
the Business of Special Events Management
...
)

Unique Selling Proposition (USP)
Very few businesses are one of a kind, unique and are offering their clients a one time
experience, such as the grandiose cultural and music events in BMI Marina and various F&B
services and weekly sport events
...
To be a successful manager and the
company to succeed like BMI did it is important to place into the customer’s shoes
...
BMI rely mostly on events and F&B
...
The price is never the main reason to buy
something
...
That is
why BMI have developed unique strategies and the local municipalities are friendly
supporting those activities
...
Generating feedback from customers is important for
BMI and this is one of their major successful activities
...
1999
...

77-100)
Abbot, J
...
In Events Beyond 2000- Setting the Agenda

Kemp, C
...
Music Industry Management and Promotion
...


Strenths

Weaknesses

Localised in rich Higher prices
regions
(Ibiza,
U
...
E
...
A
...
)
Strenths

Weaknesses

Localised in rich Higher prices
regions
(Ibiza,
U
...
E
...
A
...
BMI’s
marketing strategy is strongly tied to the governmental regulations and strategies- Vision
2021 U
...
E
...
The beach club offers to its services a lot care and responsibility,
as well the customers are treated with respect and are appreciated, this postpones to strong
customer support towards BMI
...
(Allen J
...
The Business of Event Planning
...
)
BMI does have few weak points as well
...
Still both clubs are lively all the time during
the hot season
...
On one hand it is a good policy without discrimination towards personal
preferences and on the other hand this is dislikable by many people in that environment
...
A
...
then is more cultural and racial
...

Expanding in assortment, services, creativity and scope are opportunities for both clubs
...

For BMI Marina some threats may be the threat of new entrants as for BMI U
...
E; but the
chance for BMI Marina is significantly lower than for BMI U
...
E
...
While in U
...
E
...

BMI is a highly valued and famous among lovers of wild life and F&B services, a company
with strong USP and lots of positive sides to consider
...

BMI would remain one of the leading brands in clubbing industry in the world
...
(2005)
...
Ontario, John Wiley & Sons Canada Ltd
...
(2008), Individual intentions towards entrepreneurship
vs
...

 (National Statistics Institute Spain- INE and National Bureau of Statistics
U
...
E
...
A
...
Vision 2021)
 Henry, C; Hill, F & Leitch, C
...

 Connolly D
...
(2000) An environmental assessment of how technology is reshaping the
hospitality industry
...
3(1)
...
(2004)
...

Journal of Hospitality Management, V
...
473-84
 (Tarek Coury, August 10, 2011, Should the UAE keep the dirham tied to the
dollar?)
 Magnini V
...
; & Honeycutt, E
...
(2003)
...
22, p
...

 Profiles of Hospitality Management
...
CHN- International Hospitality Management:
Leeuwarden
...
1999
...
77-100
 Abbot, J
...
In Events Beyond 2000- Setting the Agenda
 Allen J
...
The Business of Event Planning
...

 Allen J
...
Event Planning Ethics and Etiquette: A Pincipled Approach to the Business of
Special Events Management
...

 Allen J
...
Marketing Your Event Planning Business: A Creative Approach to Gaining the
Competitive Edge
...

 Allen J
...
Time Management for Event Planners
...

 Kemp, C
...
Music Industry Management and Promotion
...
A

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