Notesale: Turn your study into money

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ManagerDic

A
Abopiginal cost
‫هﺰﯾﻨﻪ اوﻟﻴﻪ‬
Above-the-Line Advertising
‫ﺗﺒﻠﻴﻐﺎت ﯾﮏ ﺟﺎﻧﺒﻪ‬
Absenteism
‫ﻏﻴﺒﺖ‬
Absolute Costs
‫هﺰﯾﻨﻪ هﺎﯼ ﻗﻄﻌﯽ‬
Acceptance sampling
‫ﻧﻤﻮﻧﻪ ﮔﻴﺮﯼ ﺑﺮاﯼ ﺳﻨﺠﺶ ﮐﻴﻔﻴﺖ‬
Access Barriers
‫ﻣﻮاﻧﻊ دﺳﺘﻴﺎﺑﯽ‬
Accountability
‫ﭘﺎﺳﺦ ﮔﻮﯾﯽ‬
Account
‫ﺗﺴﻮﯾﻪ‬
Account Manager
‫ﻣﺪﯾﺮ ﺣﺴﺎﺑﺪارﯼ‬
Account Objectives
‫اهﺪاف ﻣﻘﺪارﯼ‬
Account Strategies
‫ﺣﺴﺎﺑﺪارﯼ اﺳﺘﺮاﺗﮋﯾﮏ‬
Accountability
‫ﺟﻮاﺑﮕﻮﯾﯽ‬
Accountant
‫ﺣﺴﺎﺑﺪار‬
Accounts payable
‫ﺣﺴﺎﺑﻬﺎﯼ ﭘﺮداﺧﺘﻨﯽ‬
Achievement
‫ﻣﻮﻓﻘﻴﺖ‬
Achievement test
‫ﺁزﻣﻮن ﭘﻴﺸﺮﻓﺖ‬
Acquisition
‫ﺗﺼﺎﺣﺐ‬
Action
‫ﻋﻤﻞ‬
Action Program
‫ﺑﺮﻧﺎﻣﻪ ﻋﻤﻠﻴﺎﺗﯽ‬
Action research
‫ﺗﺤﻘﻴﻖ ﻋﻤﻠﯽ‬
Activator
‫اﻧﮕﻴﺰاﻧﻨﺪﻩ‬
Active channel
‫ﮐﺎﻧﺎل هﺎﯼ ﻓﻌﺎﻟﻴﺖ‬
Active Listening
‫ﺷﻨﻮد ﻓﻌﺎل‬
Activity
‫ﻓﻌﺎﻟﻴﺖ‬
Activity Duration Estimating ‫ﺑﺮﺁورد زﻣﺎن ﻓﻌﺎﻟﻴﺖ هﺎ‬
Actual cost
‫هﺰﯾﻨﻪ واﻗﻌﯽ‬
Actual Product
‫ﺗﻮﻟﻴﺪ واﻗﻌﯽ‬
Actuary
‫ﺁﻣﺎرﮔﻴﺮ‬
Adaptive Control System
‫ﺳﻴﺴﺘﻢ ﮐﻨﺘﺮل ﺗﻄﺒﻴﻘﯽ‬
Adaptive organizations
‫ﺳﺎزﻣﺎن هﺎﯼ اﻧﻄﺒﺎق ﭘﺬﯾﺮ‬
Adaptive Selling
‫ﻓﺮوش ﺗﻄﺒﻴﻘﯽ‬
Adaptive Strategies
‫اﺳﺘﺮاﺗﮋﯼ ﺗﻄﺒﻴﻘﯽ‬
Added Value
‫ارزش اﻓﺰودﻩ‬
Administrative expenses
‫هﺰﯾﻨﻪ هﺎﯼ ادارﯼ‬
Administered Prices
‫ﻗﻴﻤﺖ ﮔﺬارﯼ ادارﯼ‬
Administration
‫ﻣﺪﯾﺮﯾﺖ ادارﯼ‬

١

ManagerDic
Administrative culture
‫ﻓﺮهﻨﮓ ﻣﺪﯾﺮﯾﺘﯽ‬
Adoption
‫اﺧﺘﻴﺎر‬
Adult ego state
‫ﺣﺎﻟﺖ ﻣﻦ ﺑﺰرﮔﺴﺎﻟﯽ‬
Advertising
‫ﺗﺒﻠﻴﻐﺎت‬
Advertising Agency
‫ﺁژاﻧﺲ ﺗﺒﻠﻴﻐﺎﺗﯽ‬
Advertising Allowance
‫ﻣﺠﻮز ﺗﺒﻠﻴﻐﺎﺗﯽ‬
Advertising Budget
‫ﺑﻮدﺟﻪ ﺗﺒﻠﻴﻐﺎﺗﯽ‬
Advertising Goal
‫هﺪف ﺗﺒﻠﻴﻐﺎﺗﯽ‬
Advertising Message
‫ﻣﻔﻬﻮم ﺗﺒﻠﻴﻐﺎت‬
Advertising Objectives
‫اهﺪاف ﺗﺒﻠﻴﻐﺎﺗﯽ‬
Advertising Platform
‫ﻣﺴﺎﻟﻪ ﺗﺒﻠﻴﻐﺎﺗﯽ‬
Advertising Target
‫هﺪف ﺗﺒﻠﻴﻐﺎﺗﯽ‬
Advice note
‫ﺑﺮگ ﻓﺮوش‬
Affiliation
‫ﺗﻌﻠﻖ‬
After sales service
‫ﺧﺪﻣﺎت ﭘﺲ از ﻓﺮوش‬
Aftermarket
‫ﺑﺎزار ﺑﻌﺪ از ﺧﺮﯾﺪ‬
Agency relationship
‫ارﺗﺒﺎط ﻧﻤﺎﯾﻨﺪﮔﯽ‬
Agency theory
‫ﺗﺌﻮرﯼ ﻧﻤﺎﯾﻨﺪﮔﯽ‬
Agenda
‫ﺻﻮرت ﺟﻠﺴﻪ‬
Agent
‫ﻧﻤﺎﯾﻨﺪﮔﯽ‬
Agreement
‫ﺗﻮاﻓﻖ ﻧﺎﻣﻪ‬
Agribusiness
‫ﺻﻨﺎﯾﻊ ﻏﺬاﯾﯽ‬
Agricultural Cooperative
‫ﺗﻌﺎوﻧﯽ ﮐﺸﺎورزﯼ‬
AHP
‫ﻓﺮاﯾﻨﺪ ﺗﺠﺰﯾﻪ و ﺗﺤﻠﻴﻞ ﺳﻠﺴﻠﻪ ﻣﺮاﺗﺒﯽ‬
AIDA Concept
‫اﯾﺪﻩ ﺁﯾﺪا‬
Aimed at
‫هﺪف ﻗﺮار دادن‬
Airway bill
Allocation
Allocation of resources
Allowance
Alternate director
Alternative
Alternative Advertising
Altitude survey
Ambiguity
Analysis
Anchor Store
Annual
Anomie
Anticipation
Apathy
Applicant
Appointment

‫ﺑﺎرﻧﺎﻣﻪ هﻮاﯾﯽ‬
‫ﺗﺨﺼﻴﺺ‬
‫ﺗﺨﺼﻴﺺ ﻣﻨﺎﺑﻊ‬
‫ﻣﺰاﯾﺎﯼ ﺷﻐﻠﯽ‬
‫ﻗﺎﺋﻢ ﻣﻘﺎم‬
‫راهﮑﺎر‬
‫ﺑﺪﯾﻞ هﺎﯼ ﺗﺒﻠﻴﻐﺎﺗﯽ‬
‫ﻧﻈﺮ ﺳﻨﺠﯽ‬
‫اﺑﻬﺎم‬
‫ﺗﺤﻠﻴﻞ‬
‫ﻣﻐﺎزﻩ اﺻﻠﯽ‬
‫ﺳﺎﻻﻧﻪ‬
‫ﺑﯽ ﻧﻈﻤﯽ‬
‫ﭘﻴﺶ ﺑﻴﻨﯽ‬
‫ﺑﯽ ﺗﻔﺎوﺗﯽ‬
‫ﻣﺘﻘﺎﺿﯽ‬
‫ﻗﺮار ﻣﻼﻗﺎت‬

٢

ManagerDic
Apportionment
‫ﺳﻬﻤﻴﻪ ﺑﻨﺪﯼ‬
appraisal interview
‫ﻣﺤﺎﺳﺒﻪ ارزﺷﻴﺎﺑﯽ‬
Appraiser
‫ارزﯾﺎب‬
Apprentice
‫ﮐﺎرﺁﻣﻮز‬
Approach
‫روﯾﮑﺮد‬
Appropriate
‫ﻣﻨﺎﺳﺐ‬
Aptitude
‫اﺳﺘﻌﺪاد‬
AQL
‫ﺳﻄﺢ ﻣﻮرد ﻗﺒﻮل ﮐﻴﻔﻴﺖ‬
Arbitrageur
‫دﻻل‬
Area Market Specialist
‫ﻣﺘﺨﺼﺺ ﺑﺎزار ﻣﺤﻠﯽ‬
Aspect
‫ﺟﻮاﻧﺐ‬
Assembly line
‫ﺧﻂ ﻣﻮﻧﺘﺎژ‬
Assemblers
‫ﻋﻤﺪﻩ ﻓﺮوﺷﺎن ﮐﺸﺎورزﯼ‬
Assembly line system
‫ﺳﻴﺴﺘﻢ ﺧﻂ ﺗﻮﻟﻴﺪ‬
Assembly sheet
‫ﺑﺮگ ﻣﻮﻧﺘﺎژ‬
Assessment center
‫ﻣﺮﮐﺰ ارزﯾﺎﺑﯽ‬
Asset
‫داراﯾﯽ‬
Asset Turnover
‫ﮔﺮدش داراﯾﯽ هﺎ‬
Assorting
‫ﻃﺒﻘﻪ ﺑﻨﺪﯼ‬
Assumption
‫ﻓﺮﺿﻴﻪ‬
Atmospherics
‫زﻣﻴﻨﻪ‬
Attendance time
‫زﻣﺎن ﺣﻀﻮر‬
Attitude survey
‫ﻧﻈﺮﺳﻨﺠﯽ‬
Attitude Tracking
‫ﺟﺬب ﻋﻼﯾﻖ‬
Attitudes
‫ﻧﮕﺮش هﺎ‬
Attorney
‫وﮐﻴﻞ‬
Attribution theory
‫ﻧﻈﺮﯾﻪ اﺳﻨﺎد‬
Auction
‫ﻣﺰاﯾﺪﻩ‬
Audience
‫ﻣﺨﺎﻃﺐ‬
Audience Quality
‫ﻧﻮع ﻣﺨﺎﻃﺒﻴﻦ‬
Authoritative leadership
‫رهﺒﺮﯼ ﺗﻔﻮﯾﺾ اﺧﺘﻴﺎر‬
Authority
‫اﺧﺘﻴﺎر‬
Automate
‫ﺧﻮدﮐﺎر ﮐﺮدن‬
Automation
‫ﻣﺎﺷﻴﻨﯽ ﮐﺮدن‬
Autonomic Decision
‫ﺗﺼﻤﻴﻢ ﮔﻴﺮﯼ ﻣﺴﺘﻘﻞ‬
Autonomy
‫اﺳﺘﻘﻼل‬
Average Cost
‫هﺰﯾﻨﻪ ﻣﺘﻮﺳﻂ‬
Average Cost Pricing
‫ﻗﻴﻤﺖ ﮔﺬارﯼ ﺑﻬﺎﯼ ﺗﻤﺎم ﺷﺪﻩ ﻣﺘﻮﺳﻂ‬
Average Fixed Cost
‫ﻣﻴﺎﻧﮕﻴﻦ هﺰﯾﻨﻪ ﺛﺎﺑﺖ‬
Average Revenue
‫درﺁﻣﺪ ﻣﺘﻮﺳﻂ‬
Average Total Cost
‫ﻣﺘﻮﺳﻂ هﺰﯾﻨﻪ ﮐﻞ‬
Average Variable Cost
‫هﺰﯾﻨﻪ ﻣﺘﻐﻴﺮ ﻣﺘﻮﺳﻂ‬
Avoidance
‫اﺟﺘﻨﺎب‬

٣

ManagerDic

B
Bach process
‫ﭘﺮدازش دﺳﺘﻪ اﯼ‬
Back door operations
‫ﺗﺎﻣﻴﻦ ﻣﺎﻟﯽ ﻏﻴﺮ ﻣﺴﺘﻘﻴﻢ‬
Backward Invention
‫ﺧﻼﻗﻴﺖ ﻣﻌﮑﻮس‬
Bagman
‫ﻓﺮوﺷﻨﺪﻩ‬
Bait Pricing
‫ﻗﻴﻤﺖ ﮔﺬارﯼ ﻃﻌﻤﻪ اﯼ‬
Balance
‫ﺗﺮاز‬
Balance of Payments
‫ﺗﺮاز ﭘﺮداﺧﺖ‬
Balance of Trade
‫ﺗﺮازﺗﺠﺎرﯼ‬
Balance sheet
‫ﺗﺮاز ﻧﺎﻣﻪ‬
Banded Pack
‫ﺑﺴﺘﻪ ﻣﺘﺤﺪ‬
Bank rate
‫ﻧﺮخ ﺑﻬﺮﻩ ﺑﺎﻧﮑﯽ‬
Bank draft
‫ﺣﻮاﻟﻪ ﺑﺎﻧﮑﯽ‬
Bank loan
‫وام ﺑﺎﻧﮑﯽ‬
Bankrupt
‫ورﺷﮑﺴﺘﻪ‬
Bar Code
‫ﺧﻂ ﻧﻤﺎد‬
Bargain purchase
‫ﺧﺮﯾﺪ ﺑﺎ ﺗﺨﻔﻴﻒ‬
Bargaining Power
‫ﻗﺪرت ﭼﺎﻧﻪ زﻧﯽ‬
Barrier
‫ﻣﺎﻧﻊ‬
Barter
‫ﻣﻌﺎوﺿﻪ‬
Barter agreement
‫ﻗﺮارداد ﭘﺎﯾﺎﭘﺎﯼ‬
Basic
‫ﭘﺎﯾﻪ‬
Basic Stock
‫ﻣﻮﺟﻮدﯼ ﭘﺎﯾﻪ‬
Battle of the Brands
‫ﺟﻨﮓ ﺑﺮﻧﺪﻩ هﺎ‬
Bear
‫ﺳﻠﻒ ﻓﺮوﺷﯽ‬
Behavior modification
‫ﺗﻌﺪﯾﻞ رﻓﺘﺎر‬
Behavioral adaptation
‫ﺗﻄﺒﻴﻖ رﻓﺘﺎر‬
Behavior
‫رﻓﺘﺎر‬
Belongingness and Love Needs
‫ﻧﻴﺎزﺗﻌﻠﻖ‬
Benchmarking
‫ارزﯾﺎﺑﯽ وﺿﻊ ﻣﻮﺟﻮد‬
Benefit
‫ﺳﻮد‬
BEP
‫ﻧﻘﻄﻪ ﺳﺮﺑﻪ ﺳﺮ‬
Bias
‫ﺗﻌﺼﺐ‬
Bid
‫ﻗﻴﻤﺖ ﭘﻴﺸﻨﻬﺎدﯼ‬
Bill of lading
‫ﺑﺎرﻧﺎﻣﻪ ﺣﻤﻞ و ﻧﻘﻞ‬
Bill of materials
‫ﻓﻬﺮﺳﺖ ﻣﻮاد اوﻟﻴﻪ‬
Bill of sales
‫ﺳﻨﺪ ﻓﺮوش‬
Bin card
‫ﮐﺎرت ﻣﺸﺨﺼﺎت ﮐﺎﻻ‬

۴

ManagerDic
Black list
‫ﻟﻴﺴﺖ ﺳﻴﺎﻩ‬
Blank cheque
‫ﭼﮏ ﺳﻔﻴﺪ‬
Blind area
‫ﻧﺎﺣﻴﻪ ﮐﻮر ﺷﻨﺎﺧﺘﯽ‬
Blocked Markets
‫ﺑﺎزار ﺑﺴﺘﻪ‬
Blocked transaction
‫ﻣﺴﻴﺮ ارﺗﺒﺎﻃﯽ ﻗﻄﻊ ﺷﺪﻩ‬
Board meeting
‫ﺟﻠﺴﻪ هﻴﺌﺖ ﻣﺪﯾﺮﻩ‬
Board of directors
‫هﻴﺌﺖ ﻣﺪﯾﺮﻩ‬
Board of trade
‫وزارت ﺑﺎزرﮔﺎﻧﯽ‬
Bond holders
‫ﺳﻬﺎﻣﺪاران‬
Bonds
‫اوراق ﻗﺮﺿﻪ‬
Bonus
‫ﭘﺎداش‬
Book value
‫ارزش دﻓﺘﺮﯼ‬
Book value per share
‫ارزش دﻓﺘﺮﯼ هﺮ ﺳﻬﻢ‬
Boom
‫روﻧﻖ اﻗﺘﺼﺎدﯼ‬
Bored room
‫ﺟﻠﺴﻪ هﻴﺌﺖ ﻣﺪﯾﺮﻩ‬
Boss
‫رﺋﻴﺲ‬
Bottle neck
‫ﮔﻠﻮﮔﺎﻩ‬
Boundary less organization
‫ﺳﺎزﻣﺎن ﺑﺪون ﻣﺮز‬
Brainstorming
‫ﻃﻮﻓﺎن ﻓﮑﺮﯼ‬
Brake
‫ورﺷﮑﺴﺘﻪ‬
Branch office
‫ﺷﻌﺒﻪ‬
Brand
‫ﻋﻼﻣﺖ ﺗﺠﺎرﯼ‬
Brand Loyalists
‫وﻓﺎدارﯼ ﺑﻪ ﻋﻼﻣﺖ ﺗﺠﺎرﯼ‬
Break even analysis
‫ﺗﺠﺰﯾﻪ ﺗﺤﻠﻴﻞ ﻧﻘﻄﻪ ﺳﺮ ﺑﻪ ﺳﺮ‬
Breakeven point
‫ﻧﻘﻄﻪ ﺳﺮ ﺑﻪ ﺳﺮ‬
Breaking point
‫ﻧﻘﻄﻪ ﺳﺮﺑﻪ ﺳﺮ‬
Breakthrough management
‫ﻣﺪﯾﺮﯾﺖ راﺑﺮدﯼ‬
Broker
‫واﺳﻄﻪ‬
Budget
‫ﺑﻮدﺟﻪ‬
Budgeting
‫ﺑﻮدﺟﻪ رﯾﺰﯼ‬
Bulletin board
‫ﺗﺎﺑﻠﻮﯼ اﻋﻼﻧﺎت‬
Bundling
‫ﯾﮑﺴﺎن ﺳﺎزﯼ ﻗﻴﻤﺖ‬
Bureaucratic control
‫ﮐﻨﺘﺮل ﺑﻮروﮐﺮاﺗﻴﮏ‬
Bureaucracy
‫ﺑﺮوﮐﺮاﺳﯽ‬
Bureaucratic control
‫ﮐﻨﺘﺮل ﺑﺮوﮐﺮاﺗﻴﮏ‬
Burnout
‫ﺗﺤﻠﻴﻞ رﻓﺘﮕﯽ‬
Burst
‫ﻧﻘﻄﻪ ﺷﺮوع‬
Business ethics
‫اﺧﻼق ﮐﺎر‬
Business Guides
‫راهﻨﻤﺎﯼ ﺷﻐﻞ‬
Business mission
‫ﻣﺎﻣﻮرﯾﺖ ﺷﻐﻠﯽ‬
Business Partner Management
‫ﻣﺪﯾﺮﯾﺖ ﺷﺮﮐﺎﯼ ﺗﺠﺎرﯼ‬
Business plan
‫ﺑﺮﻧﺎﻣﻪ ﮐﺎرﯼ‬
Business Plan
‫ﺷﺮح ﺷﻐﻞ‬

۵

ManagerDic
Business process
‫ﻓﺮاﯾﻨﺪ ﮐﺴﺐ وﮐﺎر‬
Business process reengineering (BPR)
‫ﻣﻬﻨﺪﺳﯽ ﻣﺠﺪد ﻓﺮاﯾﻨﺪ ﮐﺴﺐ و ﮐﺎر‬
Business strategy
‫ﺳﻴﺎﺳﺖ ﮐﺎرﯼ‬
Business unit strategy
‫ﺳﻴﺎﺳﺖ واﺣﺪ ﺗﺠﺎرﯼ‬
Bossiness
‫ﺑﺎزرﮔﺎﻧﯽ‬
Buyer
‫ﺧﺮﯾﺪار‬
Buyer Intention Forecast
‫ﭘﻴﺶ ﺑﻴﻨﯽ ﺗﻤﺎﯾﻞ ﺧﺮﯾﺪار‬
Buying climax
‫اوج ﺧﺮﯾﺪ‬
Buying Cycle
‫ﭼﺮﺧﻪ ﺧﺮﯾﺪ‬
Buyingdepartment
‫واﺣﺪ ﺧﺮﯾﺪ‬
BuyingPower
‫ﻗﺪرت ﺧﺮﯾﺪ‬
Buying Signals
‫ﻋﻼﯾﻢ ﺁﻣﺎدﮔﯽ ﺑﺮاﯼ ﺧﺮﯾﺪ‬

C
Calculation
‫ﻣﺤﺎﺳﺒﺎت‬
Call price
‫ﻗﻴﻤﺖ ﺑﺎز ﺧﺮﯾﺪ‬
Callable
‫ﻋﻨﺪاﻟﻤﻄﺎﻟﺒﻪ‬
Campaign
‫ﻓﺮاﯾﻨﺪ دﺳﺘﻴﺎﺑﯽ ﺑﻪ اهﺪاف‬
Capacity
‫ﻇﺮﻓﻴﺖ‬
Capacity planning
‫ﺑﺮﻧﺎﻣﻪ رﯾﺰﯼ ﻇﺮﻓﻴﺖ‬
Capital
‫ﺳﺮﻣﺎﯾﻪ‬
Capital duty
‫ﻣﺎﻟﻴﺎت ﺳﺮﻣﺎﯾﻪ‬
Capital budget
‫ﺑﻮدﺟﻪ ﺳﺮﻣﺎﯾﻪ اﯼ‬
Capital expenditure budget ‫ﺑﻮدﺟﻪ ﻣﺼﺎرف هﺰﯾﻨﻪ اﯼ‬
Capital intensive
‫ﺗﺮاﮐﻢ ﺳﺮﻣﺎﯾﻪ‬
Capital Items
‫اﻗﻼم ﺳﺮﻣﺎﯾﻪ اﯼ‬
Capital loss
‫زﯾﺎن ﺳﺮﻣﺎﯾﻪ اﯼ‬
Capital market
‫ﺑﺎزار ﺳﺮﻣﺎﯾﻪ‬
Capital profit
‫ﺳﻮد ﺳﺮﻣﺎﯾﻪ‬
Capital recovery factor
‫ﻋﺎﻣﻞ ﺑﺎزﯾﺎﻓﺖ ﺳﺮﻣﺎﯾﻪ‬
Capitalism
‫ﻧﻈﺎم ﺳﺮﻣﺎﯾﻪ دارﯼ‬
Capitalized cost
‫ﺳﺮﻣﺎﯾﻪ هﺰﯾﻨﻪ ﺷﺪﻩ‬
Career path
‫ﻣﺴﻴﺮ ﺷﻐﻠﯽ‬
Career
‫ﻣﺴﻴﺮ ﺷﻐﻠﯽ‬
Career anchor
‫ﭘﺎﯾﮕﺎﻩ ﺣﺮﻓﻪ اﯼ‬
Career concepts
‫ﻣﻔﺎهﻴﻢ ﺣﺮﻓﻪ اﯼ‬
Carrier
‫ﺣﻤﻞ‬
Carrying Costs
‫هﺰﯾﻨﻪ هﺎﯼ ﺣﻤﻞ‬

۶

ManagerDic
Cartel
‫ﮐﺎرﺗﻞ‬
Cash
‫ﭘﻮل ﻧﻘﺪ‬
Cash budget
‫ﺑﻮدﺟﻪ ﻧﻘﺪﯼ‬
Cash flow
‫ﮔﺮدش ﭘﻮل‬
Cash
‫ﭘﻮل ﻧﻘﺪ‬
Catalogue
‫ﮐﺘﺎب راهﻨﻤﺎ‬
Catalogue Marketing
‫ﮐﺎﺗﺎﻟﻮگ ﺑﺎزارﯾﺎﺑﯽ‬
Casuals forecasting
‫ﭘﻴﺶ ﺑﻴﻨﯽ ﻋﻠﺖ وﻣﻌﻠﻮﻟﯽ‬
CBD - abbrev
...
Critical Path Analysis
‫ﺗﺤﻠﻴﻞ ﻣﺴﻴﺮ ﺑﺤﺮاﻧﯽ‬
CPI
‫ﺷﺎﺧﺺ ﻗﻴﻤﺖ ﻣﺼﺮف ﮐﻨﻨﺪﻩ‬
Crash
‫هﺰﯾﻨﻪ ﻓﺸﺮدﻩ‬
Creative
‫ﺧﻼق‬
Creativity
‫ﺧﻼﻗﻴﺖ‬
Credit
‫اﻋﺘﺒﺎر‬
Crisistypology
‫ﻧﻮع ﺷﻨﺎﺳﺎﯾﯽ ﺑﺤﺮان‬
Critical condition
‫وﺿﻌﻴﺖ ﺑﺤﺮاﻧﯽ‬
Critical parent ego state
‫ﺣﺎﻟﺖ ﻣﻦ واﻟﺪﯾﻨﯽ ﻋﻴﺒﺠﻮ‬
Critical path method
‫روش ﻣﺴﻴﺮ ﺑﺤﺮاﻧﯽ‬
Crossed cheque
‫ﭼﮏ ﻣﺴﺪود‬
Cues
‫ﻋﻼﯾﻢ‬
Cultural Diversity
‫ﻣﻐﺎﯾﺮات ﻓﺮهﻨﮕﯽ‬
Cultural Values
‫ارزش هﺎﯼ ﻓﺮهﻨﮕﯽ‬
Culture
‫ﻋﻘﺎﯾﺪ و ﻓﺮهﻨﮓ‬
Culture control
‫ﮐﻨﺘﺮل ﻓﺮهﻨﮕﯽ‬
Currency
‫ﭘﻮل راﯾﺞ‬
Current
‫ﺟﺎرﯼ‬
Current values
‫ارزش هﺎﯼ ﺟﺎرﯼ‬
Customary Price
‫ارزش ﺑﺮاوردﯼ ﻣﺸﺘﺮﯼ‬
Customer
‫ﻣﺸﺘﺮﯼ‬
Customer Retention
‫ﺣﻔﻆ ﻣﺸﺘﺮﯾﺎن‬
Customer satisfaction
‫رﺿﺎﯾﺖ ﻣﺸﺘﺮﯾﺎن‬
Customer Satisfaction Management
‫ﻣﺪﯾﺮﯾﺖ رﺿﺎﯾﺖ ﻣﺸﺘﺮﯾﺎن‬
Customer Service
‫ﺧﺪﻣﺎت ﻣﺸﺘﺮﯾﺎن‬
Cycle
‫ﭼﺮﺧﻪ‬

D
١٠

ManagerDic
Daily Activities Report

‫ﮔﺰارش ﻓﻌﺎﻟﻴﺖ هﺎﯼ روزاﻧﻪ‬

Damages
‫ﺧﺴﺎرات‬
Data
‫اﻃﻼﻋﺎت‬
Data base
‫ﭘﺎﯾﮕﺎﻩ دادﻩ‬
Data dependency
‫ﺑﺴﺘﮕﯽ دادﻩ هﺎ‬
Data model
‫ﻣﺪل اﻃﻼﻋﺎت‬
Data processing
‫دادﻩ ﭘﺮدازﯼ‬
Database
‫ﺑﺎﻧﮏ اﻃﻼﻋﺎﺗﯽ‬
Day work
‫روز ﮐﺎرﯼ‬
Dead line
‫ﺿﺮب اﻟﻌﺠﻞ‬
Dealer
‫دﻻل‬
Decentralization
‫ﺗﻤﺮﮐﺰ زداﯾﯽ‬
Deceptive Advertising
‫ﺗﺒﻠﻴﻐﺎت دروﻏﻴﻦ‬
Decision
‫ﺗﺼﻤﻴﻢ‬
Decision making
‫ﺗﺼﻤﻴﻢ ﮔﻴﺮﯼ‬
Decision making under certainty
‫ﺗﺼﻤﻴﻢ ﮔﻴﺮﯼ در ﺷﺮاﯾﻂ اﻃﻤﻴﻨﺎن‬
Decision model
‫ﻣﺪل ﺗﺼﻤﻴﻢ‬
Decision tree
‫درﺧﺖ ﺗﺼﻤﻴﻢ ﮔﻴﺮﯼ‬
Decoding
‫رﻣﺰ ﮔﺸﺎﯾﯽ‬
Deduction
‫ﻗﻴﺎس‬
Defensive Advertising
‫ﺗﺒﻠﻴﻐﺎت دﻓﺎﻋﯽ‬
Defensive cells
‫ﺳﻠﻮل هﺎﯼ دﻓﺎﻋﯽ‬
Defined
‫ﺗﻌﺮﯾﻒ ﺷﺪﻩ‬
Deflation
‫رﮐﻮد‬
Delegate
‫ﺗﻔﻮﯾﺾ ﮐﺮدن اﺧﺘﻴﺎر‬
Delegation of authority
‫ﺗﻔﻮﯾﺾ اﺧﺘﻴﺎر‬
Development
‫ﺗﻮﺳﻌﻪ‬
Delegation
‫ﺗﻔﻮﯾﺾ‬
Deliverables schedule
‫اوﻟﻮﯾﺖ ﺗﺤﻮﯾﻞ‬
Delivery
‫ﺗﺤﻮﯾﻞ‬
Delivery bank
‫ﺳﮑﻮﯼ درﯾﺎﻓﺖ‬
Delivery bay
‫ﺳﮑﻮﯼ ﺗﺤﻮﯾﻞ‬
Delivery charge
‫هﺰﯾﻨﻪ هﺎﯼ ﺗﺤﻮﯾﻞ‬
Delivery date
‫ﺗﺎرﯾﺦ ﺗﺤﻮﯾﻞ‬
Demand
‫ﺗﻘﺎﺿﺎ‬
Demand Curve
‫ﻣﻨﺤﻨﯽ ﯾﺎدﮔﻴﺮﯼ‬
Demand forecasting
‫ﭘﻴﺶ ﺑﻴﻨﯽ ﺗﻘﺎﺿﺎ‬
Democratic
‫ﻣﺮدم ﺳﺎﻻر‬
Demography
‫ﻣﻄﺎﻟﻌﺎت ﺟﻤﻌﻴﺘﯽ‬
Department
‫ﺑﺨﺶ‬
Departmentation
‫ﺑﺨﺶ ﺑﺨﺶ ﮐﺮدن‬
Dependent variable
‫ﻋﺎﻣﻞ واﺑﺴﺘﻪ‬

١١

ManagerDic
Deployment
Depreciation
Descriptive Label
Desk survey
Destructive child ego state
Development pro
Developmental Marketing
Deviation
DFD
Dichotomy
Discipline
Differential Advantage
Differentiation
Defined
Direct Close
Direct Competition
Direct contact
Direct Costs
Direct investment
Direct labor
Direct Selling
Directing
Direction
Director
Director report
Disbenefit
Discipline
Discounted
Discounted cash flow
Distinctive compence
Distinctiveness
Distribution
Distribution Costs
District Sales Manager
Diversification
Divest Strategy
Divisibility
Document
Domestic
Door-to-Door Selling
Double time
Down sizing
Draft

‫ﺁراﯾﺶ‬
‫اﺳﺘﻬﻼﮎ‬
‫ﺑﺮﭼﺴﺐ ﻣﻌﺮﻓﯽ‬
‫ﺗﺤﻘﻴﻘﺎت ﮐﺘﺎﺑﺨﺎﻧﻪ اﯼ‬
‫ﺣﺎﻟﺖ ﻣﻦ ﮐﻮدﮐﯽ ﻣﺨﺮب‬
‫ﺑﺮﻧﺎﻣﻪ ﺗﻮﺳﻌﻪ‬
‫ﺗﻮﺳﻌﻪ ﺑﺎزار‬
‫اﻧﺤﺮاف‬
‫ﻧﻤﻮدار ﺟﺮﯾﺎن اﻃﻼﻋﺎت‬
‫دوﮔﺎﻧﮕﯽ‬
‫اﻧﻀﺒﺎط‬
‫ﻣﺰاﯾﺎﯼ رﻗﺎﺑﺘﯽ‬
‫ﺗﻤﺎﯾﺰ‬
‫ﺗﻌﺮﯾﻒ ﮐﺮدن‬
‫ارﺗﺒﺎط ﻣﺴﺘﻘﻴﻢ‬
‫رﻗﺎﺑﺖ ﻣﺴﺘﻘﻴﻢ‬
‫ﺗﻤﺎس ﻣﺴﺘﻘﻴﻢ‬
‫هﺰﯾﻨﻪ ﻣﺴﻴﻘﻴﻢ‬
‫ﺳﺮﻣﺎﯾﻪ ﮔﺬارﯼ ﻣﺴﺘﻘﻴﻢ‬
‫دﺳﺘﻤﺰد ﻣﺴﺘﻘﻴﻢ‬
‫ﻓﺮوش ﻣﺴﺘﻘﻴﻢ‬
‫ادارﻩ‬
‫ﻣﺴﻴﺮ‬
‫ﻣﺪﯾﺮ‬
‫ﮔﺰارش هﻴﺌﺖ ﻣﺪﯾﺮﻩ‬
‫ﺿﺮر‬
‫اﻧﻀﺒﺎط‬
‫ﺗﺨﻔﻴﻒ‬
‫ﺗﻨﺰﯾﻞ ﺟﺮﯾﺎن ﻧﻘﺪ‬
‫ﺷﺎﯾﺴﺘﮕﯽ ﻣﺘﻤﺎﯾﺰ‬
‫اﺧﺘﺼﺎص رﻓﺘﺎر ﺧﺎص‬
‫ﺗﻮزﯾﻊ‬
‫هﺰﯾﻨﻪ هﺎﯼ ﺣﻤﻞ‬
‫ﻣﺪﯾﺮ ﻓﺮوش ﺷﻌﺒﻪ‬
‫ﺗﻨﻮع ﺑﺨﺸﯽ‬
‫اﺳﺘﺮاﺗﮋﯼ ﺗﺮﮎ‬
‫ﺗﻘﺴﻴﻢ ﺷﺪن‬
‫ﺳﻨﺪ‬
‫داﺧﻠﯽ‬
‫ﻓﺮوش ﻣﺴﺘﻘﻴﻢ‬
‫دو ﺷﻴﻔﺘﻪ‬
‫ﮐﻮﭼﮏ ﺳﺎزﯼ‬
‫ﺣﻮاﻟﻪ‬

١٢

ManagerDic
Drawer
Drip Advertising
Drive
Drummers
Due
Dumping
Dumping
Duty
Dynamic programming

‫ﺻﺎدر ﮐﻨﻨﺪﻩ‬
‫ﺗﺒﻠﻴﻐﺎت ﭼﮑﻪ اﯼ‬
‫ﻧﻴﺮوﯼ ﻣﺤﺮﮎ‬
‫ﻓﺮوﺷﻨﺪﮔﺎن دورﻩ ﮔﺮد‬
‫ﺑﺪهﯽ‬
‫ﻗﻴﻤﺖ ﺷﮑﻨﯽ‬
‫ﻓﺮوش زﯾﺮ ﻗﻴﻤﺖ داﺧﻠﯽ‬
‫ﺣﻘﻮق ﺑﺎزﮔﺎﻧﯽ‬
‫ﺑﺮﻧﺎﻣﻪ رﯾﺰﯼ ﭘﻮﯾﺎ‬

E
Earmark
‫ﺗﺨﺼﻴﺺ‬
Earning
‫ﮐﺴﺐ درﺁﻣﺪ‬
Earning before taxes
‫ﺳﻮد ﻗﺒﻞ از ﮐﺴﺮ ﻣﺎﻟﻴﺎت‬
Earning before interest
‫ﺳﻮد ﻗﺒﻞ از ﮐﺴﺮ ﺑﻬﺮﻩ‬
Earning per share
‫ﺳﻮد هﺮ ﺳﻬﻢ‬
Earning power
‫ﻗﺪرت ﺳﻮدﺁورﯼ‬
Ease of formation
‫ﺳﻬﻮﻟﺖ ﺗﺸﮑﻴﻞ‬
Economic
‫اﻗﺘﺼﺎدﯼ‬
Economic variables
‫ﻣﺘﻐﻴﺮ هﺎﯼ اﻗﺘﺼﺎدﯼ‬
EDP
‫ﺗﺠﺰﯾﻪ و ﺗﺤﻠﻴﻞ ﮐﺎﻣﭙﻴﻮﺗﺮﯼ‬
Effective communication
‫ارﺗﺒﺎط ﻣﻮﺛﺮ‬
Effective cycle
‫ﭼﺮﺧﻪ ﻣﻮﺛﺮ‬
Effective decision making
‫ﺗﺼﻤﻴﻢ ﮔﻴﺮﯼ ﻣﻮﺛﺮ‬
Effective demand
‫ﺗﻘﺎﺿﺎﯼ ﻣﻮﺛﺮ‬
Effective leadership
‫رهﺒﺮﯼ ﻣﻮﺛﺮ‬
Effective listening
‫ﺷﻨﻮد ﻣﻮﺛﺮ‬
Effectiveness
‫اﺛﺮﺑﺨﺸﯽ‬
Efficiency
‫ﮐﺎراﯾﯽ‬
Ego
‫ﺣﺎﻟﺖ ﻣﻦ‬
Electronic data interchange (EDI)
‫ﺗﺒﺎدل اﻟﮑﺘﺮوﻧﻴﮑﯽ دادﻩ هﺎ‬
Emotions
‫اﺣﺴﺎﺳﺎت‬
Emphasis
‫ﺗﺎﮐﻴﺪ ﮐﺮدن‬
Employ
‫ﺑﻪ ﮐﺎر ﮔﺮﻓﺘﻦ‬
Employee
‫ﮐﺎرﮐﻨﺎن‬
Employee involvement
‫ﻣﺸﺎرﮐﺖ ﮐﺎرﮐﻨﺎن‬
Empowerment
‫ﺗﻮاﻧﻤﻨﺪ ﺳﺎزﯼ‬
Encouragement Probes
‫ﺑﺮرﺳﯽ ﻋﻼﯾﻖ‬

١٣

ManagerDic
Encouragment
‫ﺗﺸﻮﯾﻖ‬
End customer
‫ﻣﺸﺘﺮﯼ ﻧﻬﺎﯾﯽ‬
End event
‫روﯾﺪاد ﭘﺎﯾﺎﻧﯽ‬
End-user requirements ‫ﻧﻴﺎزهﺎﯼ ﻣﺼﺮف ﮐﻨﻨﺪﻩ ﻧﻬﺎﯾﯽ‬
Engineering economy
‫اﻗﺘﺼﺎد ﻣﻬﻨﺪﺳﯽ‬
Enquiry
‫اﺳﺘﻌﻼم‬
Entrepreneurship
‫ﮐﺎر ﺁﻓﺮﯾﻨﯽ‬
Enterprise
‫ﺳﺎزﻣﺎن‬
Enterprise architecture
‫ﻣﻌﻤﺎرﯼ ﺳﺎزﻣﺎﻧﯽ‬
Enterprise Competitors
‫رﻗﺒﺎﯼ هﻤﺴﺎن‬
Enterprising
‫ﺳﻮداﮔﺮا‬
Entity
‫ﻧﻬﺎدﻩ‬
Entrepreneur
‫ﮐﺎر ﺁﻓﺮﯾﻦ‬
Environment
‫ﻣﺤﻴﻂ‬
Equipment
‫ﺗﺠﻬﻴﺰات‬
Equity
‫ﺑﺮاﺑﺮﯼ‬
Equity theory
‫ﻧﻈﺮﯾﻪ ﺑﺮاﺑﺮﯼ‬
ERG theory
‫ﺗﺌﻮرﯼ ﺑﻮدن ،ارﺗﺒﺎط و رﺷﺪ‬
Established
‫ﺗﻌﻴﻴﻦ ﺷﺪﻩ‬
Esteem Needs
‫ﻧﻴﺎزاﺣﺘﺮام‬
Estimate
‫ﺑﺮﺁورد‬
Ethics
‫اﺻﻮل اﺧﻼﻗﯽ‬
EUAB
‫درﺁﻣﺪ ﯾﮑﻨﻮاﺧﺖ ﺳﺎﻟﻴﺎﻧﻪ‬
EUAC
‫هﺰﯾﻨﻪ ﯾﮑﻨﻮاﺧﺖ ﺳﺎﻟﻴﺎﻧﻪ‬
EVA
‫ارزش اﻓﺰودﻩ اﻗﺘﺼﺎدﯼ‬
Evaluate
‫ﺳﻨﺠﻴﺪن‬
Evaluation
‫ارزﯾﺎﺑﯽ‬
Event
‫روﯾﺪاد‬
Exchange
‫ﻣﺒﺎدﻟﻪ‬
Executive
‫اﺟﺮاﯾﯽ‬
Execution phase
‫ﻓﺎز اﺟﺮا‬
Expectancy theory
‫ﻧﻈﺮﯾﻪ اﻧﺘﻈﺎر‬
Expected life
‫ﻋﻤﺮ ﻣﻔﻴﺪ‬
Expected Monetary Value
‫ارزش ﭘﻮﻟﯽ ﻣﻮرد اﻧﺘﻈﺎر‬
Expected value
‫ﻗﻴﻤﺖ ﻣﻮرد اﻧﺘﻈﺎر‬
Expend
‫ﮔﺴﺘﺮش‬
Expenditure
‫ﻣﺼﺮف‬
Expenses
‫ﻣﺨﺎرج‬
Experience
‫ﺗﺠﺮﺑﻪ‬
Experiment
‫ﺁزﻣﻮن‬
Expert
‫ﺧﺒﺮﮔﯽ‬
Expert power
‫ﻗﺪرت ﺗﺨﺼﺺ‬
Expert power
‫ﻗﺪرت ﺧﺎرﺟﯽ‬

١۴

ManagerDic
Export
Export-Import Agent
External
External environment
External simulus
Extinction
Extrinsic rewards
Extrovert

‫ﺻﺎدرات‬
‫ﻧﻤﺎﯾﻨﺪﮔﯽ ﺻﺎدرات واردات‬
‫ﺧﺎرﺟﯽ‬
‫ﻣﺤﻴﻂ ﺧﺎرﺟﯽ‬
‫ﻣﺤﺮﮎ ﺧﺎرﺟﯽ‬
‫ﭼﺸﻢ ﭘﻮﺷﯽ‬
‫ﭘﺎداﺷﻬﺎﯼ ﺧﺎرﺟﯽ‬
‫ﺑﺮوﻧﮕﺮا‬

F
Facial expressions
‫ﺣﺎﻟﺘﻬﺎﯼ ﭼﻬﺮﻩ اﯼ‬
Facilitation
‫ﺗﺠﻬﻴﺰ‬
Factor
‫ﻋﺎﻣﻞ‬
Factory supplies
‫ﻣﻠﺰوﻣﺎت ﮐﺎرﺧﺎﻧﻪ‬
Factory over head
‫ﺳﺮﺑﺎر ﮐﺎرﺧﺎﻧﻪ‬
False market
‫ﺑﺎزار ﮐﺎذب‬
Fashion
‫ﻣﺘﺪاول‬
Features
‫ﻣﺸﺨﺼﺎت‬
Fee
‫ﺑﻬﺎ‬
Feedback
‫ﺑﺎزﺧﻮر‬
Feedback Collector
‫ﺟﻤﻊ ﺁورﯼ ﮐﻨﻨﺪﻩ ﺑﺎزﺧﻮر‬
Femininity
‫زن ﺳﺎﻻرﯼ‬
Fiche
‫ﻓﻴﺶ‬
Field research
‫ﺗﺤﻘﻴﻖ ﻣﻴﺪاﻧﯽ‬
Field studies
‫ﺗﺤﻘﻴﻘﺎت ﻣﻴﺪاﻧﯽ‬
Fifo
‫اوﻟﻴﻦ ﺻﺎدرﻩ از اوﻟﻴﻦ واردﻩ‬
Figure ground
‫ﺗﺮﮐﻴﺐ زﻣﻴﻨﻪ‬
File
‫ﺑﺎﯾﮕﺎﻧﯽ‬
Filtering
‫از ﺻﺎﻓﯽ ﮔﺬراﻧﺪن‬
Financial
‫ﻣﺎﻟﯽ‬
Financial decision making
‫ﺗﺼﻤﻴﻢ ﮔﻴﺮﯼ ﻣﺎﻟﯽ‬
Financial engineering
‫ﻣﻬﻨﺪﺳﯽ ﻣﺎﻟﯽ‬
Financial management
‫ﻣﺪﯾﺮﯾﺖ ﻣﺎﻟﯽ‬
Financial management
‫ﻣﻬﻨﺪﺳﯽ ﻣﺎﻟﯽ‬
Financial principles
‫اﺻﻮل ﻣﺎﻟﯽ‬
Financial Resources
‫ﻣﻨﺎﺑﻊ ﻣﺎﻟﯽ‬
Financial Risk
‫ﺧﻄﺮ ﻣﺎﻟﯽ‬
Financial statement
‫ﺻﻮرت ﻣﺎﻟﯽ‬
Financing activities
‫ﻓﻌﺎﻟﻴﺘﻬﺎﯼ ﺗﺎﻣﻴﻦ ﻣﺎﻟﯽ‬

١۵

ManagerDic
Financing budget
Finished goods
Firm
First line manager
Fixation
Fixed asset
Fixed cost
Fixing
Flag
Flat organization structure

‫ﺑﻮدﺟﻪ ﺗﺎﻣﻴﻦ ﻣﺎﻟﯽ‬
‫ﮐﺎﻻﯼ ﺁﻣﺎدﻩ ﻓﺮوش‬
‫ﮐﺎرﺧﺎﻧﻪ ﺗﺠﺎرﯼ‬
‫ﻣﺪﯾﺮان ﺳﻄﺢ ﯾﮏ‬
‫ﺗﺜﺒﻴﺖ‬
‫داراﯾﯽ ﺛﺎﺑﺖ‬
‫هﺰﯾﻨﻪ ﺛﺎﺑﺖ‬
‫ﺗﻌﻴﻴﻦ ﻗﻴﻤﺖ‬
‫ﻋﻼﻣﺖ‬

‫ﺳﺎﺧﺘﺎر ﺳﺎزﻣﺎﻧﯽ ﻣﺴﻄﺢ‬
Flex time
‫ﺳﻴﺴﺘﻢ زﻣﺎﻧﯽ ﻗﺎﺑﻞ اﻧﻌﻄﺎف‬
Flexibility
‫اﻧﻌﻄﺎف‬
Flexible working time
‫زﻣﺎن ﮐﺎر ﻣﺘﻐﻴﺮ‬
Float time
‫زﻣﺎن ﺷﻨﺎور‬
Flyer
‫ﭘﺮﭼﻢ‬
Focus on ends
‫ﺗﻤﺮﮐﺰ ﺑﺮ اهﺪاف‬
Follow up
‫ﭘﻴﮕﻴﺮﯼ‬
Forecasting
‫ﭘﻴﺶ ﺑﻴﻨﯽ‬
Foreign bill
‫ﺣﻮاﻟﻪ ارزﯼ‬
Foreign Currency Exchange Rate
‫ﻧﺮخ ﻣﺒﺎدﻟﻪ ارز‬
Foreman
‫ﺳﺮﮐﺎرﮔﺮ‬
Formal
‫رﺳﻤﯽ‬
Formal appraisal
‫ارزﺷﻴﺎﺑﯽ رﺳﻤﯽ‬
Formal authority
‫اﺧﺘﻴﺎر رﺳﻤﯽ‬
Formal norms
‫هﻨﺠﺎرهﺎﯼ رﺳﻤﯽ‬
Forman
‫ﺳﺮﮐﺎرﮔﺮ‬
Forward looking
‫ﺁﯾﻨﺪﻩ ﻧﮕﺮ‬
Found
‫ﺗﺎﻣﻴﻦ‬
Franchise
‫اﻋﻄﺎﯼ اﻣﺘﻴﺎز‬
Free Market
‫ﺑﺎزار ﺁزاد‬
Free trade credit
‫اﻋﺘﺒﺎر ﺗﺠﺎرﯼ ﺑﺪون هﺰﯾﻨﻪ‬
Freight
‫ﮐﺮاﯾﻪ ﺣﻤﻞ ﺑﺎر‬
Freight Charges
‫هﺰﯾﻨﻪ ﺣﻤﻞ‬
Frequency
‫ﺗﻨﺎوب‬
Fringe benefit
‫ﮐﻤﮑﻬﺎﯼ ﺟﺎﻧﺒﯽ‬
Full time
‫ﺗﻤﺎم وﻗﺖ‬
Function
‫ﺗﺎﺑﻊ‬
Function lay out
‫ﭼﻴﺪﻣﺎن وﻇﻴﻔﻪ اﯼ‬
Functional - level strategy
‫اﺳﺘﺮاﺗﮋﯼ درﺳﻄﺢ وﻇﻴﻔﻪ اﯼ‬
Functional authority
‫اﺧﺘﻴﺎر وﻇﻴﻔﻪ اﯼ‬
Functional Costs
‫هﺰﯾﻨﻪ هﺎﯼ ﻋﻤﻠﻴﺎﺗﯽ‬
Functional manager
‫ﻣﺪﯾﺮ وﻇﻴﻔﻪ اﯼ‬

١۶

ManagerDic
Functional organization
Fund
Future worth

‫ﺳﺎزﻣﺎن وﻇﻴﻔﻪ اﯼ‬
‫ﺳﺮﻣﺎﯾﻪ‬
‫ارزش ﺁﯾﻨﺪﻩ‬

G
Games theory
Gatekeepers
GDP
General manager
General system theory
Generalization
Generic Brand
Generic Products
Global Brands
Globalization of business
Go slow
Goal
Goal acceptance
Goal activity
Goal setting
Go-go
Good
Government control
Government department
Grade
Grand strategy
Grant
Gross income
Gross margin
Gross National Product
Gross Sales
Group
Group dynamics
Group learning
Group problem solving
Group size
Group think
Growth
Guarantee

‫ﺗﺌﻮرﯼ ﺑﺎزﯾﻬﺎ‬
‫ﮐﻨﺘﺮل ﮐﻨﻨﺪﮔﺎن‬
‫ﺗﻮﻟﻴﺪ ﻧﺎﺧﺎﻟﺺ داﺧﻠﯽ‬
‫ﻣﺪﯾﺮ ﻋﻤﻮﻣﯽ‬
‫ﻧﻈﺮﯾﻪ ﻋﻤﻮﻣﯽ ﺳﻴﺴﺘﻤﻬﺎ‬
‫ﺗﻌﻤﻴﻢ‬
‫ﻣﺎرﮎ ﻋﻤﻮﻣﯽ‬
‫ﺗﻮﻟﻴﺪات ﺑﺪون ﻣﺎرﮎ‬
‫ﻣﺎرﮎ ﺟﻬﺎﻧﯽ‬
‫ﺟﻬﺎﻧﯽ ﺷﺪن ﺗﺠﺎرت‬
‫ﮐﻨﺪ ﮐﺎرﯼ‬
‫هﺪف‬
‫هﺪف ﭘﺬﯾﺮﯼ‬
‫ﻓﻌﺎﻟﻴﺖ هﺪف‬
‫هﺪف ﮔﺬارﯼ‬
‫ﻓﻌﺎل‬
‫ﮐﺎﻻ‬
‫ﻧﻈﺎرت دوﻟﺘﯽ‬
‫ﺳﺎزﻣﺎن دوﻟﺘﯽ‬
‫درﺟﻪ‬
‫اﺳﺘﺮاﺗﮋﯼ ﮐﻼن‬
‫ﮐﻤﮏ ﻣﺎﻟﯽ‬
‫درﺁﻣﺪ ﻧﺎﺧﺎﻟﺺ‬
‫ﺣﺎﺷﻴﻪ ﻧﺎﺧﺎﻟﺺ‬
‫ﺗﻮﻟﻴﺪ ﻧﺎﺧﺎﻟﺺ ﻣﻠﯽ‬
‫ﻓﺮوش ﻧﺎﺧﺎﻟﺺ‬
‫ﮔﺮوﻩ‬
‫ﭘﻮﯾﺎﯾﻴﻬﺎﯼ ﮔﺮوﻩ‬
‫ﯾﺎدﮔﻴﺮﯼ ﮔﺮوهﯽ‬
‫ﺣﻞ ﻣﺴﺌﻠﻪ ﮔﺮوهﯽ‬
‫اﻧﺪازﻩ ﮔﺮوﻩ‬
‫ﮔﺮوﻩ اﻧﺪﯾﺸﯽ‬
‫رﺷﺪ‬
‫ﺿﻤﺎﻧﺖ‬

١٧

ManagerDic

H
Halo effect
Hand-off
Happy child ego state
Head of mission
Hierarchy
Hierarchy of Needs
Higher order
Hiring specification
Hold up
Holiday pay
Horizontal Market
HRM
HRP
Human capital
Human skills

‫اﺛﺮ هﺎﻟﻪ اﯼ‬
‫ﮔﺮدش‬
‫ﺣﺎﻟﺖ ﻣﻦ ﮐﻮدﮐﯽ ﺷﺎد‬
‫رﺋﻴﺲ هﻴﺌﺖ‬
‫ﺳﻠﺴﻠﻪ ﻣﺮاﺗﺐ‬
‫ﺳﻠﺴﻠﻪ ﻣﺮاﺗﺐ ﻧﻴﺎزهﺎ‬
‫ردﻩ ﺑﺎﻻ‬
‫ﻣﺸﺨﺼﺎت اﺳﺘﺨﺪاﻣﯽ‬
‫ﺗﻮﻗﻴﻒ‬
‫ﺣﻘﻮق اﯾﺎم ﺗﻌﻄﻴﻞ‬
‫ﺑﺎزار هﻢ ﺳﻄﺢ‬
‫ﻣﺪﯾﺮﯾﺖ ﻣﻨﺎﺑﻊ اﻧﺴﺎﻧﯽ‬
‫ﺑﺮﻧﺎﻣﻪ رﯾﺰﯼ ﻧﻴﺮوﯼ اﻧﺴﺎﻧﯽ‬
‫ﺳﺮﻣﺎﯾﻪ اﻧﺴﺎﻧﯽ‬
‫ﻣﻬﺎرت هﺎﯼ اﻧﺴﺎﻧﯽ‬

I

Idea
Idea Marketing
IED
Imagery
IMF
Implementation
Improve
Impulse
Impulse Goods
In aware of
In put
Incentive wage plans
Income statement
Incremental adjustment
Independent variable
Index
Indirect Costs
Individual
Individual need

‫اﯾﺪﻩ‬
‫ﺑﺎزارﯾﺎﺑﯽ ﺳﻼﯾﻖ‬
‫راﻩ اﻧﺪازﯼ داﺧﻠﯽ‬
‫ﺷﺒﻴﻪ ﺳﺎزﯼ‬
‫ﺻﻨﺪوق ﺑﻴﻦ اﻟﻤﻠﻠﯽ ﭘﻮل‬
‫ﻋﻤﻠﻴﺎﺗﯽ ﺷﺪن‬
‫ﺑﻬﺒﻮد ﺑﺨﺸﻴﺪن‬
‫ﻣﺤﺮﮎ ﺁﻧﯽ‬
‫ﺗﺠﻬﻴﺰات ﻓﻮرﯼ‬
‫ﺁﮔﺎﻩ ﺑﻮدن‬
‫واردﻩ‬
‫ﺗﺪوﯾﻦ ﺑﻨﺎﻣﻪ ﭘﺎداش ﮐﺎراﻧﻪ‬
‫ﺻﻮرت درﺁﻣﺪ‬
‫اﺻﻼح ﺗﺪرﯾﺠﯽ‬
‫ﻋﺎﻣﻞ ﻣﺴﺘﻘﻞ‬
‫ﺷﺎﺧﺺ‬
‫هﺰﯾﻨﻪ هﺎﯼ ﻏﻴﺮ ﻣﺴﺘﻘﻴﻢ‬
‫اﻧﻔﺮادﯼ‬
‫ﻧﻴﺎزهﺎﯼ ﻓﺮدﯼ‬

١٨

ManagerDic
Induction
‫اﺳﺘﻘﺮاء‬
Industrial
‫ﺻﻨﻌﺘﯽ‬
Industrial Buyers
‫ﺧﺮﯾﺪاران ﺻﻨﻌﺘﯽ‬
Industrial Goods
‫ﮐﺎﻻهﺎﯼ ﺻﻨﻌﺘﯽ‬
Industrial Packaging
‫ﺑﺴﺘﻪ ﺑﻨﺪﯼ ﺻﻨﻌﺘﯽ‬
Industrial relations
‫رواﺑﻂ ﺻﻨﻌﺘﯽ‬
Inflation
‫ﺗﻮرم‬
Influence
‫ﺗﺎﺛﻴﺮ‬
Informal
‫ﻏﻴﺮرﺳﻤﯽ‬
Information
‫اﻃﻼﻋﺎت‬
Information Management
‫ﻣﺪﯾﺮﯾﺖ اﻃﻼﻋﺎت‬
Information ownership
‫ﻣﺎﻟﮑﻴﺖ اﻃﻼﻋﺎت‬
Information systems architecture (ISA)
‫ﻣﻌﻤﺎرﯼ ﺳﻴﺴﺘﻢ اﻃﻼﻋﺎﺗﯽ‬
Informational Label
‫ﺑﺮﭼﺴﺐ اﻃﻼﻋﺎت‬
Informational system
‫ﺳﻴﺴﺘﻢ اﻃﻼﻋﺎﺗﯽ‬
Infrastructure
‫زﯾﺮ ﺳﺎﺧﺖ‬
Initiatives
‫اﺑﺘﮑﺎر ﻋﻤﻞ‬
Innoration
‫ﺧﻼﻗﻴﺖ‬
Innovators
‫ﻣﺒﺘﮑﺮﯾﻦ‬
Input
‫ورودﯼ‬
Input/output chain
‫زﻧﺠﻴﺮﻩ ورودﯼ/ﺧﺮوﺟﯽ‬
Insight
‫ﺑﻴﻨﺶ‬
Insolvency
‫ورﺷﮑﺴﺘﮕﯽ‬
Installations
‫ﺗﺎﺳﻴﺴﺎت‬
Installed
‫ﻧﺼﺐ ﺷﺪﻩ‬
Institution
‫ﻣﻮﺳﺴﻪ‬
Integrated manufacturing
‫ﺗﻮﻟﻴﺪ ﯾﮏ ﭘﺎرﭼﻪ‬
Integrating roles
‫ﻧﻘﺸﻬﺎﯼ ﯾﮑﭙﺎرﭼﻪ ﺳﺎزﯼ‬
Integration
‫ﺗﺮﮐﻴﺐ‬
Integration role
‫ﻧﻘﺶ ﺗﺮﮐﻴﺒﯽ‬
Interaction
‫ﺗﻌﺎﻣﻞ‬
Interest
‫ﺑﻬﺮﻩ‬
Interest rate
‫ﻧﺮخ ﺑﻬﺮﻩ‬
Interface
‫ﺗﻌﺎﻣﻞ‬
Internal
‫داﺧﻠﯽ‬
Internal audit
‫ﻣﻤﻴﺰﯼ داﺧﻠﯽ‬
Internal costs
‫هﺰﯾﻨﻪ هﺎﯼ داﺧﻠﯽ‬
Internal interface
‫ﻣﺠﺮاﯼ داﺧﻠﯽ‬
Internal stakeholder
‫ذﯼ ﻧﻔﻊ داﺧﻠﯽ‬
Introvert
‫دروﻧﮕﺮا‬
Intrinsic reward
‫ﭘﺎداش دروﻧﯽ‬
Intuition
‫درﮎ ﻣﺴﺘﻘﻴﻢ‬
Inventory
‫ﻣﻮﺟﻮدﯼ‬

١٩

ManagerDic
Inventory control systems
‫ﺳﻴﺴﺘﻢ ﮐﻨﺘﺮل ﻣﻮﺟﻮدﯼ ﮐﺎﻻ‬
Inventory Management
‫ﻣﺪﯾﺮﯾﺖ ﻣﻮﺟﻮدﯼ‬
Inventory Turnover
‫ﮔﺮدش ﻣﻮﺟﻮدﯼ‬
Investor
‫ﺳﺮﻣﺎﯾﻪ ﮔﺬار‬
Investigate
‫ﺗﺤﻘﻴﻖ‬
Investing activities
‫ﻓﻌﺎﻟﻴﺘﻬﺎﯼ ﺳﺮﻣﺎﯾﻪ ﮔﺬارﯼ‬
Investment
‫ﺳﺮﻣﺎﯾﻪ ﮔﺬارﯼ‬
Investment center
‫ﻣﺮﮐﺰ ﺳﺮﻣﺎﯾﻪ ﮔﺬارﯼ‬
Investor
‫ﺳﺮﻣﺎﯾﻪ ﮔﺬار‬
IQ
‫ﺿﺮﯾﺐ هﻮش‬
Ision og work
‫ﺗﻘﺴﻴﻢ ﮐﺎر‬
Issue
‫ﺻﺎدر ﮐﺮدن‬

J
Job
‫ﺷﻐﻞ‬
Job analysis
‫ﺗﺠﺰﯾﻪ وﺗﺤﻠﻴﻞ ﺷﻐﻞ‬
Job description
‫ﺷﺮح ﺷﻐﻞ‬
Job designing
‫ﻃﺮاﺣﯽ ﺷﻐﻞ‬
Job enlargement
‫ﮔﺴﺘﺮش ﺷﻐﻠﯽ‬
Job enlargment
‫ﺗﻮﺳﻌﻪ ﺷﻐﻠﯽ‬
Job enrichment
‫ﻏﻨﯽ ﺳﺎزﯼ ﺷﻐﻠﯽ‬
Job method
‫روﺷﻬﺎﯼ ﺷﻐﻠﯽ‬
Job relations
‫رواﺑﻂ ﺷﻐﻞ‬
Job rotation
‫ﮔﺮدش ﮐﺎر‬
Job saticfaction
‫رﺿﺎﯾﺖ ﺷﻐﻠﯽ‬
Job security
‫اﻣﻨﻴﺖ ﺷﻐﻠﯽ‬
Job simplification
‫ﺳﺎدﻩ ﺳﺎزﯼ ﮐﺎر‬
Job specialization
‫ﺗﺨﺼﺺ ﮔﺮاﯾﯽ ﺷﻐﻠﯽ‬
Jobber
‫ﺗﻮزﯾﻊ ﮐﻨﻨﺪﻩ‬
Joint Demand
‫ﺗﻘﺎﺿﺎﯼ ﺗﻮام‬
Joint venture
‫ﺳﺮﻣﺎﯾﻪ ﮔﺬارﯼ ﻣﺸﺘﺮﮎ‬
Judgement
‫ﻗﻀﺎوت‬
Just-In-Time Inventory System
‫ﺳﻴﺴﺘﻢ ﻣﻮﺟﻮدﯼ ﺑﻬﻨﮕﺎم‬

٢٠

ManagerDic

K
Key performance
Kind

‫ﺣﻮزﻩ هﺎﯼ ﻋﻤﻠﮑﺮد ﮐﻠﻴﺪﯼ‬
‫ﺟﻨﺲ‬

L
Labor
Labor mobility
Lack
Latent Demand
Lateral relationship
Lawyer
Layout
Lead
Lead time
Leader
Leader member relation
Leadership
Leadership function
Leadership styles
Learning
Learning Curve
Leasing
Legal
Legitimacy
Leverage
Liaison

‫ﮐﺎر‬
‫ﺑﺎزار ﮐﺎر‬
‫ﻓﻘﺪان‬
‫ﺗﻘﺎﺿﺎﯼ ﭘﻨﻬﺎن‬
‫ارﺗﺒﺎﻃﺎت ﺟﺎﻧﺒﯽ‬
‫ﺣﻘﻮق دان‬
‫اﺳﺘﻘﺮار‬
‫رهﺒﺮﯼ‬
‫ﻧﺮخ ﺗﺎﺧﻴﺮ‬
‫رهﺒﺮ‬
‫رواﺑﻂ رهﺒﺮ ﺑﺎ اﻋﻀﺎ‬
‫رهﺒﺮﯼ‬
‫ﻧﻘﺶ رهﺒﺮﯼ‬
‫ﺳﺒﮑﻬﺎﯼ رهﺒﺮﯼ‬
‫ﯾﺎدﮔﻴﺮﯼ‬
‫ﻣﻨﺤﻨﯽ ﯾﺎدﮔﻴﺮﯼ‬
‫ﻟﻴﺰﯾﻨﮓ‬
‫ﻗﺎﻧﻮﻧﯽ‬
‫ﻣﺸﺮوﻋﻴﺖ‬
‫اهﺮم‬
‫راﺑﻂ ﺳﺎزﻣﺎﻧﯽ‬

٢١

ManagerDic
Licensing
Lifestyle
Lifo
Line and staff
Line autority
Line of business (LOB)
Line Organization
Linear careerconcept

‫اﻋﻄﺎﯼ ﻣﺠﻮز‬
‫ﺳﺒﮏ زﻧﺪﮔﯽ‬
‫اوﻟﻴﻦ ﺻﺎدرﻩ از ﺁﺧﺮﯾﻦ واردﻩ‬
‫ﺻﻒ و ﺳﺘﺎد‬
‫اﺧﺘﻴﺎر ﺻﻒ‬
‫ﺧﻂ ﺷﻐﻠﯽ‬
‫ﺳﺎزﻣﺎن ﺧﻄﯽ‬

‫ﻣﻔﻬﻮم ﻣﺴﻴﺮ ﺣﺮﻓﻪ اﯼ ﺧﻄﯽ‬
Linear rogramming
‫ﺑﺮﻧﺎﻣﻪ رﯾﺰ ﺧﻄﯽ‬
Liquidity
‫ﻧﻘﺪﯾﻨﮕﯽ‬
Loading
‫ﺑﺎرﮔﺬارﯼ‬
Loan
‫وام‬
Local
‫ﻣﺤﻠﯽ‬
Local Buy
‫ﺧﺮﯾﺪ ﻣﺤﻠﯽ‬
Locating
‫ﻣﮑﺎن ﯾﺎﺑﯽ‬
Lock out
‫ﺗﻌﻄﻴﻠﯽ ﮐﺎرﺧﺎﻧﻪ‬
Logistical Costs
‫هﺰﯾﻨﻪ هﺎﯼ ﺣﻤﻞ و ﻧﻘﻞ‬
Logistical management
‫ﻣﺪﯾﺮﯾﺖ ﭘﺸﺘﻴﺒﺎﻧﯽ‬
Logistics
‫ﺣﻤﻞ و ﻧﻘﻞ‬
Logo
‫ﻋﻼﻣﺖ اﺧﺘﺼﺎﺻﯽ‬
Long term assessment
‫ﭘﻴﺶ ﺑﻴﻨﯽ ﺑﻠﻨﺪ ﻣﺪت‬
Longterm goals
‫اهﺪاف ﺑﻠﻨﺪ ﻣﺪت‬
Loss
‫زﯾﺎن‬
Lower order
‫ردﻩ ﭘﺎﯾﻴﻦ‬

M
Machine layout
‫اﺳﺘﻘﺮار ﻣﺎﺷﻴﻦ ﺁﻻت‬
Machine tool
‫اﺑﺰار ﺧﻮدﮐﺎر‬
Machinery
‫دﺳﺘﮕﺎﻩ‬
Macro economic policy
‫ﺳﻴﺎﺳﺖ اﻗﺘﺼﺎدﯼ ﮐﻼن‬
Macro marketing
‫ﺑﺎزارﯾﺎﺑﯽ ﻋﻤﺪﻩ‬
Mail order
‫ﺳﻔﺎرش ﮐﺎﻻ ﺗﻮﺳﻂ ﭘﺴﺖ‬
Maintenance
‫ﻧﮕﻬﺪارﯼ‬
Maintenance cells
‫ﺳﻠﻮل هﺎﯼ ﺗﻌﻤﻴﺮاﺗﯽ‬
Maintenance Marketing
‫ﺑﺎزارﯾﺎﺑﯽ ﻧﮕﻬﺪارﯼ ﺳﻄﺢ‬
Maintenance Selling
‫ﻓﺮوش ﺑﺮاﯼ ﺣﻔﻆ ﻣﺸﺘﺮﯾﺎن‬
Major
‫ﻣﻬﻢ‬
Manage
‫ﮐﻨﺘﺮل ﮐﺮدن‬

٢٢

ManagerDic
Manage ability
‫ﻗﺪرت ادارﻩ‬
Management
‫ﻣﺪﯾﺮﯾﺖ‬
Management by Objectives(MBO)
‫ﻣﺪﯾﺮﯾﺖ ﺑﺮﻣﺒﻨﺎﯼ هﺪف‬
Management information system
‫ﺳﻴﺴﺘﻢ اﻃﻼﻋﺎﺗﯽ ﻣﺪﯾﺮﯾﺖ‬
Management science
‫ﻋﻠﻢ ﻣﺪﯾﺮﯾﺖ‬
Management system
‫ﺳﻴﺴﺘﻢ ﻣﺪﯾﺮﯾﺖ‬
Managerial compensation
‫ﭘﺎداش ﻣﺪﯾﺮﯾﺖ‬
Managerial efectiveness
‫اﺛﺮﺑﺨﺸﯽ ﻣﺪﯾﺮﯾﺖ‬
Managerial grid
‫ﺷﺒﮑﻪ ﻣﺪﯾﺮﯾﺖ‬
Managerial linking roles
‫ﻧﻘﺶ هﺎﯼ ارﺗﺒﺎﻃﯽ ﻣﺪﯾﺮﯾﺖ‬
Managerial performance
‫ﻋﻤﻠﮑﺮد ﻣﺪﯾﺮﯾﺘﯽ‬
Managerial structure
‫ﺳﺎﺧﺘﺎر ﻣﺪﯾﺮﯾﺖ‬
Managerial styles
‫ﺳﺒﮏ هﺎﯼ ﻣﺪﯾﺮﯾﺘﯽ‬
Managing customer support requests
‫ﻣﺪﯾﺮﯾﺖ ﻧﻴﺎزهﺎﯼ ﭘﺸﺘﻴﺒﺎﻧﯽ‬
Managing director
‫ﻣﺪﯾﺮ ﻋﺎﻣﻞ‬
Manpower planning
‫ﺑﺮﻧﺎﻣﻪ رﯾﺰﯼ ﻧﻴﺮوﯼ اﻧﺴﺎﻧﯽ‬
Manufacture
‫ﺳﺎﺧﺘﻦ‬
Marchant middleman
‫ﺑﺎزرﮔﺎن واﺳﻄﻪ‬
Margin
‫ﺣﺎﺷﻴﻪ‬
Marginal Cost
‫هﺰﯾﻨﻪ ﻧﻬﺎﯾﯽ‬
Marginal Profit
‫ﺣﺎﺷﻴﻪ ﺳﻮد‬
Market
‫ﺑﺎزار‬
Market Development
‫ﺗﻮﺳﻌﻪ ﺑﺎزار‬
Market Development
‫ﮔﺴﺘﺮش ﺑﺎزار‬
Market evolution
‫ﺗﮑﺎﻣﻞ ﺑﺎزار‬
Market Factor
‫ﻋﺎﻣﻞ ﺑﺎزار‬
Market price
‫ﻗﻴﻤﺖ ﺑﺎزار‬
Market Research
‫ﺗﺤﻘﻴﻘﺎت ﺑﺎزار‬
Market Segmentation
‫ﺑﺨﺶ ﺑﻨﺪﯼ ﺑﺎزار‬
Market Share
‫ﺳﻬﻢ ﺑﺎزار‬
Market value added
‫ارزش اﻓﺰودﻩ ﺑﺎزار‬
Marketable securties
‫اوراق ﺑﻬﺎدار ﻗﺎﺑﻞ ﻓﺮوش‬
Marketig
‫ﺑﺎزارﯾﺎﺑﯽ‬
Marketing Budget
‫ﺑﻮدﺟﻪ ﺑﺎزارﯾﺎﺑﯽ‬
Marketing Department
‫ﺑﺨﺶ ﺑﺎزارﯾﺎﺑﯽ‬
Marketing management
‫ﻣﺪﯾﺮﯾﺖ ﺑﺎزار‬
Marketing Objectives
‫اهﺪاف ﺑﺎزارﯾﺎﺑﯽ‬
Marketing Plan
‫ﻃﺮح ﺑﺎزارﯾﺎﺑﯽ‬
Masculinity
‫ﻣﺮد ﺳﺎﻻرﯼ‬
Mass production
‫ﺗﻮﻟﻴﺪ اﻧﺒﻮﻩ‬

٢٣

ManagerDic
Materials Handling
‫ﻣﺪﯾﺮﯾﺖ ﻣﻮﺟﻮدﯼ ﻣﻮاد‬
Materials Handling
‫ﺟﺎﺑﺠﺎﯾﯽ ﻣﻮاد‬
Matrix organization
‫ﺳﺎزﻣﺎن ﻣﺎﺗﺮﯾﺲ‬
Maturity
‫ﺳﺮرﺳﻴﺪ‬
Maximize
‫ﺣﺪ اﮐﺜﺮ ﮐﺮدن‬
MBO
‫ﻣﺪﯾﺮﯾﺖ ﺑﺮ ﻣﻴﻨﺎﯼ هﺪف‬
Measurement
‫ﻣﻌﻴﺎر‬
Mechanistic system
‫ﺳﻴﺴﺘﻢ ﻣﮑﺎﻧﻴﮑﯽ‬
Media Evaluation
‫ارزﯾﺎﺑﯽ رﺳﺎﻧﻪ‬
Meeting
‫ﺟﻠﺴﻪ‬
Member
‫ﻋﻀﻮ‬
Membership Group
‫ﻋﻀﻮﯾﺖ ﮔﺮوهﯽ‬
Mental models
‫ذهﻨﯽ ﻣﺪﻟﻬﺎﯼ‬
Mental revelution
‫اﻧﻘﻼب ﻓﮑﺮﯼ‬
Mentor
‫ﻣﺮﺑﯽ‬
Merchant
‫ﺗﺎﺟﺮ‬
Merit increase
‫اﻓﺰاﯾﺶ ﺣﻘﻮق ﺑﺮ اﺳﺎس ﺷﺎﯾﺴﺘﮕﯽ‬
Message
‫ﭘﻴﻐﺎم‬
Method
‫روش‬
Methodology
‫ﺷﻴﻮﻩ‬
Micromarketing
‫ﺑﺎزارﯾﺎﺑﯽ ﺟﺰﯾﯽ‬
Middle line
‫ﺳﻄﺢ ﻣﻴﺎﻧﯽ‬
Middleman
‫واﺳﻄﻪ‬
MIS
‫ﺳﻴﺴﺘﻢ اﻃﻼﻋﺎﺗﯽ ﻣﺪﯾﺮﯾﺖ‬
Mission
‫ﻣﺎﻣﻮرﯾﺖ‬
Mission statement
‫ﺑﻴﺎﻧﻴﻪ ﯼ ﻣﺎﻣﻮرﯾﺖ‬
Model
‫ﻣﺪل‬
Modelling
‫ﻣﺪل ﺳﺎزﯼ‬
Modifying product
‫اﺻﻼح ﻣﺤﺼﻮل‬
Monetary
‫ﭘﻮﻟﯽ‬
Monetary policy
‫ﻧﻈﺮﯾﻪ ﻣﻮﺟﻮدب ﭘﻮل‬
Money
‫ﭘﻮل‬
Monoplalistic competition
‫رﻗﺎﺑﺖ اﻧﺤﺼﺎرﯼ‬
Monopoly
‫ﺑﺎزار اﻧﺤﺼﺎرﯼ‬
Monopsony
‫اﻧﺤﺼﺎرﺧﺮﯾﺪ‬
Moral roles
‫ﻗﻮاﻧﻴﻦ اﺧﻼﻗﯽ‬
Motivation
‫اﻧﮕﻴﺰش‬
Motive
‫اﻧﮕﻴﺰﻩ‬
MRP
‫ﺑﺮﻧﺎﻣﻪ رﯾﺰﯼ ﻣﻮاد اوﻟﻴﻪ‬
MRP
‫ﻗﻴﻤﺖ ﭘﻴﺸﻨﻬﺎدﯼ ﺳﺎزﻧﺪﻩ‬
Multinational corporation
‫ﺷﺮﮐﺖ ﭼﻨﺪ ﻣﻠﻴﺘﯽ‬
Multinational enterprise
‫ﺳﺎزﻣﺎن ﭼﻨﺪ ﻣﻠﻴﺘﯽ‬
Multiple Packaging
‫ﺑﺴﺘﻪ ﺑﻨﺪﯼ ﭼﻨﺪﮔﺎﻧﻪ‬

٢۴

ManagerDic
‫ارزش ﺑﺎزار‬
‫ارزش اﻓﺰودﻩ ﺑﺎزار‬

MV
MVA

N
Narrow market
‫ﺑﺎزار ﻣﺤﺪود‬
National cultures
‫ﻓﺮهﻨﮓ هﺎﯼ ﻣﻠﯽ‬
National Marketing Manager
‫ﻣﺪﺑﺮ ﺑﺎرزارﯾﺎﺑﯽ ﻣﻠﯽ‬
Need
‫ﻧﻴﺎز‬
Need for achievement
‫ﻧﻴﺎز ﺑﻪ ﮐﺴﺐ ﻣﻮﻓﻘﻴﺖ‬
Need for affilication
‫ﻧﻴﺎز ﺑﻪ اﯾﺠﺎد دوﺳﺘﯽ‬
Needs
‫ﻧﻴﺎزهﺎ‬
Negative Demand
‫ﺗﻘﺎﺿﺎﯼ ﭘﻨﻬﺎن‬
Negotiated Price
‫ﻗﻴﻤﺖ ﺗﻮاﻓﻘﯽ‬
Negotition
‫ﻣﺬاﮐﺮﻩ‬
Net
‫ﺧﺎﻟﺺ‬
Net dept
‫ﺑﺪهﯽ ﺧﺎﻟﺺ‬
Net expert
‫ﺧﺎﻟﺺ ﺻﺎدرات‬
Net present value
‫ارزش ﻓﻌﻠﯽ ﺧﺎﻟﺺ‬
Net worth
‫ارزش وﯾﮋﻩ‬
Network
‫ﺷﺒﮑﻪ‬
Network analysis
‫ﺗﺤﻠﻴﻞ ﺷﺒﮑﻪ‬
Network models
‫ﻣﺪﻟﻬﺎﯼ ﺷﺒﮑﻪ‬
Network structure
‫ﺳﺎﺧﺘﺎر ﺷﺒﮑﻪ اﯼ‬
NEUA
‫ﺧﺎﻟﺺ درﺁﻣﺪ ﯾﮑﻨﻮاﺧﺖ‬
Night work
‫ﺷﺐ ﮐﺎرﯼ‬
Noise
‫ﻣﺰاﺣﻢ‬
Non-Profit Organizations
‫ﺳﺎزﻣﺎن ﻏﻴﺮاﻧﺘﻔﺎﻋﯽ‬
Nonprogramed decision
‫ﺗﺼﻤﻴﻤﺎت ﺑﺮﻧﺎﻣﻪ رﯾﺰﯼ ﻧﺸﺪﻩ‬
Nonverbal communications
‫ارﺗﺒﺎﻃﺎت ﻏﻴﺮ ﮐﻼﻣﯽ‬
Norm
‫هﻨﺠﺎر‬
Note
‫ﺳﻔﺘﻪ‬
Notice
‫ﺗﺬﮐﺮ‬
NPW
‫ارزش ﺧﺎﻟﺺ ﻓﻐﻠﯽ‬

O
٢۵

ManagerDic
OB
Objectives
Objectives
Obligation

‫رﻓﺘﺎر ﺳﺎزﻣﺎﻧﯽ‬
‫اهﺪاف ﮐﻮﺗﺎﻩ ﻣﺪت‬
‫اهﺪاف‬
‫ﺗﻌﻬﺪ‬

Occupant
‫ﻣﺘﺼﺪﯼ‬
OD
‫ﻓﺮاﯾﻨﺪ ﺗﻮﺳﻌﻪ ﺳﺎزﻣﺎﻧﯽ‬
Offer
‫ﭘﻴﺸﻨﻬﺎد‬
Offer price
‫ﻗﻴﻤﺖ ﭘﻴﺸﻨﻬﺎدﯼ‬
Offering
‫ﭘﻴﺸﻨﻬﺎد ﮐﺮدن‬
Office furniture
‫ﺗﺠﻬﻴﺰات ادارﯼ‬
Oligopsony
‫اﻧﺤﺼﺎر در ﺧﺮﯾﺪ‬
On line
‫ﺑﺎزدﻩ ﻓﻮرﯼ‬
One way communication
‫ارﺗﺒﺎط ﯾﮑﻄﺮﻓﻪ‬
Onetime plans
‫ﺑﺮﻧﺎﻣﻪ هﺎﯼ ﯾﮏ ﺑﺎر ﻣﺼﺮف‬
Oneway communication
‫ارﺗﺒﺎط ﯾﮏ ﻃﺮﻓﻪ‬
Ontology
‫هﺴﺘﯽ ﺷﻨﺎﺳﯽ‬
Open System
‫ﺳﻴﺴﺘﻢ ﺑﺎز‬
Operating
‫ﻓﻌﺎل‬
Operating activites
‫ﻓﻌﺎﻟﻴﺖ هﺎﯼ ﻋﻤﻠﻴﺎﺗﯽ‬
Operating budget
‫ﺑﻮدﺟﻪ ﻋﻤﻠﻴﺎﺗﯽ‬
Operating core
‫ﺳﻄﺢ ﻋﻤﻠﻴﺎﺗﯽ‬
Operating cost
‫هﺰﯾﻨﻪ ﻋﻤﻠﻴﺎﺗﯽ‬
Operating leverage
‫اهﺮم ﻋﻤﻠﻴﺎﺗﯽ‬
Operation
‫ﻋﻤﻠﻴﺎت‬
Operation management
‫ﻣﺪﯾﺮﯾﺖ ﻋﻤﻠﻴﺎت‬
Operation research
‫ﭘﮋوهﺶ ﻋﻤﻠﻴﺎﺗﯽ‬
Operational plan
‫ﻃﺮح ﻋﻤﻠﻴﺎﺗﯽ‬
Operations control
‫ﮐﻨﺘﺮل ﻋﻤﻠﻴﺎﺗﯽ‬
Opinion
‫ﻋﻘﻴﺪﻩ‬
Opportunity
‫ﻓﺮﺻﺖ‬
Opportunity Business Manager
‫ﻣﺪﯾﺮ ﻓﺮﺻﺖ هﺎﯼ ﺗﺠﺎرﯼ‬
Opportunity Management
‫ﻣﺪﯾﺮﯾﺖ ﻓﺮﺻﺖ هﺎ‬
Oppropriate
‫ﻣﻨﺎﺳﺐ‬
Opration research
‫ﭘﮋوهﺶ ﻋﻤﻠﻴﺎﺗﯽ‬
Optimize
‫رﺳﻴﺪن ﺑﻪ ﻣﻮﻗﻌﻴﺖ ﻣﻄﻠﻮب‬
Optimum
‫ﺑﻬﻴﻨﻪ‬
OR
‫ﭘﮋوهﺶ ﻋﻤﻠﻴﺎﺗﯽ‬
Order
‫ﺳﻔﺎرش‬
Organazational behavior
‫رﻓﺘﺎر ﺳﺎزﻣﺎﻧﯽ‬
Organic system
‫ﺳﻴﺴﺘﻢ ارﮔﺎﻧﻴﮏ‬
Organization
‫ﺳﺎزﻣﺎن‬
Organization chart
‫ﻧﻤﻮدار ﺳﺎزﻣﺎﻧﯽ‬

٢۶

ManagerDic
Organization design
Organization Marketing
Organizational image
Organizational chart
Organizational culture
Organizational design
Organizational development
Organizational Goals
Organizational learning
Organizational structure
Organizational style
Organize
Organizing
Out of stock
Out put
Out sourcing
Out work
Outputs
Out-sourcing
Ownership

‫ﻃﺮاﺣﯽ ﺳﺎزﻣﺎن‬
‫ﺑﺎزارﯾﺎﺑﯽ ﺳﺎزﻣﺎﻧﯽ‬
‫ﺗﺼﻮﯾﺮ ﺳﺎزﻣﺎﻧﯽ‬
‫ﻧﻤﻮدار ﺳﺎزﻣﺎﻧﯽ‬
‫ﻓﺮهﻨﮓ ﺳﺎزﻣﺎﻧﯽ‬
‫ﻃﺮاﺣﯽ ﺳﺎزﻣﺎﻧﯽ‬
‫ﺗﮑﺎﻣﻞ ﺳﺎزﻣﺎﻧﯽ‬
‫اهﺪاف ﺳﺎزﻣﺎﻧﯽ‬
‫ﯾﺎدﮔﻴﺮﯼ ﺳﺎزﻣﺎﻧﯽ‬
‫ﺳﺎﺧﺘﺎر ﺳﺎزﻣﺎﻧﯽ‬
‫ﺳﺒﮏ ﺳﺎزﻣﺎﻧﯽ‬
‫ﺑﺴﻴﺞ ﮐﺮدن‬
‫ﺳﺎزﻣﺎﻧﺪهﯽ‬
‫اﻧﺒﺎر ﺧﺎﻟﯽ از ﮐﺎﻻ‬
‫ﺻﺎدرﻩ‬
‫ﻣﻨﺎﺑﻊ ﺑﻴﺮوﻧﯽ‬
‫ﮐﺎر ﺑﺮون ﺳﺎزﻣﺎﻧﯽ‬
‫ﺳﺘﺎدﻩ هﺎ‬
‫ﻣﻨﺎﺑﻊ ﺑﻴﺮوﻧﯽ‬
‫ﻣﺎﻟﮑﻴﺖ‬

P
Package
‫ﺑﺴﺘﻪ‬
Packaging
‫ﺑﺴﺘﻪ ﺑﻨﺪﯼ ﮐﺮدن‬
Paper
‫اوراق ﺑﻬﺎدار‬
Parasite
‫ﻋﻮاﻣﻞ اﯾﺠﺎد اﺧﺘﻼل‬
Paretopsony
‫ﻣﻮﻗﻌﻴﺖ ﭘﺎرﻩ ﺗﻮﯾﯽ‬
Pareto's Principle
‫اﺻﻞ ﭘﺎرﻩ ﺗﻮ‬
Participative management
‫ﻣﺪﯾﺮﯾﺖ ﻣﺸﺎرﮐﺘﯽ‬
Participative project management
‫ﻣﺪﯾﺮﯾﺖ ﭘﺮوژﻩ ﻣﺸﺎرﮐﺘﯽ‬
Partner ship
‫ﺷﺮﮐﺖ ﺗﻀﺎﻣﻨﯽ‬
Pash goal model
‫ﻣﺪل ﻣﺴﻴﺮ هﺪف‬
Passive
‫ﻣﻨﻔﻌﻞ‬
Path - goal model
‫ﻣﺪل ﻣﺴﻴﺮ هﺪف‬
Patterned
‫اﻟﮕﻮ‬
Pay back period
‫دورﻩ ﺑﺮﮔﺸﺖ ﺳﺮﻣﺎﯾﻪ‬
Pay roll
‫ﻓﻬﺮﺳﺖ ﺣﻘﻮق ﮐﺎرﮐﻨﺎن‬
Payback period
‫دورﻩ ﺑﺎزﭘﺮداﺧﺖ‬

٢٧

ManagerDic
Payment
Payoff
Payoff matrix
Payroll
Peak
Peers
Penetrate
Pension
People skills
Per Capita Income
Perception
Percntage
Performance
Performance appraisal
Performance gaps
Permanent plans
Permission
Personal Income
Personal selling
Personal selling
Personality
Personnel
Personnel loyalty
Persuasive Advertising
Petty cash
physical structure
Physiological Needs
Pipeline Transportation
Placement
Plan
Planned change
Planning
Planning phase
Planning premses
Plant engineering
Policy
Political risk
Political variables
Population
Port folio planing
Portfolio framework
Position describtion
Position power

‫ﭘﺮداﺧﺖ‬
‫ﺑﺎزدﻩ‬
‫ﻣﺎﺗﺮﯾﺲ ﺑﺎزدﻩ‬
‫ﻟﻴﺴﺖ ﺣﻘﻮﻗﯽ‬
‫ﻗﻠﻪ ﻧﻤﻮدار‬
‫هﻤﮑﺎران‬
‫ﻧﻔﻮذ ﮐﺮدن‬
‫ﺣﻘﻮق ﺑﺎزﻧﺸﺴﺘﮕﯽ‬
‫ﻣﻬﺎرت هﺎﯼ اﺟﺘﻤﺎﻋﯽ‬
‫درﺁﻣﺪ ﺳﺮاﻧﻪ‬
‫ادراﮎ‬
‫درﺻﺪ‬
‫ﻋﻤﻠﮑﺮد‬
‫ارزﯾﺎﺑﯽ ﻋﻤﻠﮑﺮد‬
‫ﺷﮑﺎف ﻋﻤﻠﮑﺮد‬
‫ﺑﺮﻧﺎﻣﻪ هﺎﯼ داﺋﻤﯽ‬
‫اﺟﺎزﻩ‬
‫درﺁﻣﺪ ﺷﺨﺼﯽ‬
‫ﻓﺮوش ﺷﺨﺼﯽ‬
‫ﻓﺮوش ﻣﺴﺘﻘﻴﻢ‬
‫ﺷﺨﺼﻴﺖ‬
‫ﮐﺎرﮐﻨﺎن‬
‫وﻓﺎدارﯼ ﮐﺎرﮐﻨﺎن‬
‫ﺗﺒﻠﻴﻐﺎت ﻣﺘﻘﺎﻋﺪ ﮐﻨﻨﺪﻩ‬
‫ﺗﻦ ﺧﻮاﻩ‬
‫ﺳﺎﺧﺖ ﻓﻴﺰﯾﮑﯽ‬
‫ﻧﻴﺎزهﺎﯼ ﺟﺴﻤﺎﻧﯽ‬
‫ﺣﻤﻞ و ﻧﻘﻞ ﮐﺎﻧﺎﻟﯽ‬
‫ﻣﮑﺎﻧﻴﺎﺑﯽ‬
‫ﻃﺮح‬
‫ﺗﻐﻴﻴﺮ ﺑﺮﻧﺎﻣﻪ رﯾﺰﯼ ﺷﺪﻩ‬
‫ﺑﺮﻧﺎﻣﻪ رﯾﺰﯼ‬
‫ﻓﺎز ﺑﺮﻧﺎﻣﻪ رﯾﺰﯼ‬
‫ﻣﻔﺮوﺿﺎت ﺑﺮﻧﺎﻣﻪ رﯾﺰﯼ‬
‫ﻣﻬﻨﺪﺳﯽ ﮐﺎرﺧﺎﻧﻪ‬
‫ﺳﻴﺎﺳﺖ‬
‫رﯾﺴﮏ ﺳﻴﺎﺳﯽ‬
‫ﻣﺘﻐﻴﺮ هﺎﯼ ﺳﻴﺎﺳﯽ‬
‫ﺟﻤﻌﻴﺖ‬
‫ﻣﺴﻴﺮ ﺳﺮﻣﺎﯾﻪ ﮔﺬارﯼ‬
‫ﭼﺎرﭼﻮب ﭘﺮﺗﻔﻮ‬
‫ﺷﺮح ﺷﻐﻞ‬
‫ﻗﺪرت ﭘﺴﺖ‬

٢٨

ManagerDic
Positive reinforcement
‫ﺗﻘﻮﯾﺖ ﻣﺜﺒﺖ‬
Poster
‫ﭘﻮﺳﺘﺮ‬
Potential
‫ﺑﺎﻟﻘﻮﻩ‬
Power
‫ﻗﺪرت‬
Predict
‫ﭘﻴﺶ ﺑﻴﻨﯽ ﮐﺮدن‬
Prepare
‫ﻓﺮاهﻢ ﮐﺮدن‬
Prepayment
‫ﭘﻴﺶ ﭘﺮداﺧﺖ‬
Present worth
‫ارزش ﻓﻌﻠﯽ‬
Pressare
‫ﺗﻘﺎﺿﺎ‬
Pretest
‫ﭘﻴﺶ ﺁزﻣﻮن‬
Preventive control
‫ﮐﻨﺘﺮل هﺎﯼ ﭘﻴﺶ ﮔﻴﺮاﻧﻪ‬
Price
‫ﺑﻬﺎ‬
Price Ceiling
‫ﺷﻘﻒ ﻗﻴﻤﺖ‬
Price Floor
‫ﮐﻒ ﻗﻴﻤﺖ‬
Price Leader
‫ﺳﻘﻒ ﻗﻴﻤﺖ‬
Price tag
‫اﺗﻴﮑﺖ‬
Price Wars
‫ﺟﻨﮓ ﻗﻴﻤﺖ‬
Primary product
‫ﻣﺤﺼﻮل اوﻟﻴﻪ‬
Primary relations
‫رواﺑﻂ اﺻﻠﯽ‬
Priority
‫اوﻟﻮﯾﺖ‬
Private
‫ﺧﺼﻮﺻﯽ‬
Probe
‫ﺗﺤﻘﻴﻖ‬
Problem
‫ﻣﺴﺎﻟﻪ‬
procedure
‫روﯾﻪ‬
Process
‫ﻓﺮاﯾﻨﺪ‬
Process control
‫ﻧﻈﺎم ﮐﻨﺘﺮل ﻓﺮاﯾﻨﺪ‬
Process path
‫ﻣﺴﻴﺮ ﻓﺮاﯾﻨﺪ‬
Process style
‫ﺳﺒﮏ ﻓﺮاﮔﺮدﯼ‬
Process theories
‫ﻧﻈﺮﯾﻪ هﺎﯼ ﻓﺮاﯾﻨﺪﯼ‬
Product
‫ﺗﻮﻟﻴﺪ‬
Product Advertising
‫ﺗﺒﻠﻴﻐﺎت ﻣﺤﺼﻮل‬
Product Development
‫ﺗﻮﺳﻌﻪ ﻣﺤﺼﻮل‬
Product Development
‫ﮔﺴﺘﺮش ﻣﺤﺼﻮل‬
Product development strategy
‫اﺳﺘﺮاﺗﮋﯼ ﮔﺴﺘﺮش ﻣﺤﺼﻮل‬
Product Item
‫اﻗﻼم ﺗﻮﻟﻴﺪﯼ‬
Product Life Cycle(PLC)
‫ﭼﺮﺧﻪ ﺣﻴﺎت ﻣﺤﺼﻮل‬
Product line
‫ﺧﻂ ﺗﻮﻟﻴﺪ‬
Product Line Length
‫ﻃﻮل ﺧﻂ ﺗﻮﻟﻴﺪ‬
Product Manager
‫ﻣﺪﯾﺮﺗﻮﻟﻴﺪ‬
Product Strategy
‫اﺳﺘﺮﺗﺘﮋﯼ ﺗﻮﻟﻴﺪ‬
Production
‫ﺗﻮﻟﻴﺪ‬
Production line
‫ﺧﻂ ﺗﻮﻟﻴﺪ‬
Production management
‫ﻣﺪﯾﺮﯾﺖ ﺗﻮﻟﻴﺪ‬

٢٩

ManagerDic
Production organization
Productivity
Profession
Profile
Profit
Profit planning
Profit potential
Profitability
Program
Project
Project objectives
Project priorities
Projection
Promissory note
Promotion
Prospect
Protocols
Prototype
Public
Public relations
Pull Strategy
Pulsing
Punishment
Purchase
Purchasing Officer
Pure Competition
Push Strategy
PV
Pyramid Selling

‫ﺳﺎزﻣﺎن ﺗﻮﻟﻴﺪﯼ‬
‫ﺑﻬﺮﻩ ورﯼ‬
‫ﺣﺮﻓﻪ‬
‫ﭘﺮوﻧﺪﻩ‬
‫ﺳﻮد‬
‫ﺑﺮﻧﺎﻣﻪ رﯾﺰ ﺳﻮد‬
‫ﺳﻮد ﺑﺎﻟﻘﻮﻩ‬
‫ﺳﻮدﺁورﯼ‬
‫ﺑﺮﻧﺎﻣﻪ‬
‫ﺑﺮﻧﺎﻣﻪ هﺪﻓﻤﻨﺪ‬
‫اهﺪاف ﭘﺮوژﻩ‬
‫اوﻟﻮﯾﺖ هﺎﯼ ﭘﺮوژﻩ‬
‫ﻓﺮاﻓﮑﻨﯽ‬
‫ﺳﻔﺘﻪ‬
‫ارﺗﻘﺎ‬
‫ﺧﺮﯾﺪار ﺑﺎﻗﻮﻩ‬
‫ﺁﯾﻴﻦ ﻧﺎﻣﻪ هﺎ‬
‫ﻧﻤﻮﻧﻪ اوﻟﻴﻪ‬
‫ﻋﻤﻮﻣﯽ‬
‫رواﺑﻂ ﻋﻤﻮﻣﯽ‬
‫اﺳﺘﺮاﺗﮋﯼ ﮐﺸﺸﯽ‬
‫دﺳﺘﻪ ﺑﻨﺪﯼ‬
‫ﺗﻨﺒﻴﻪ‬
‫ﺧﺮﯾﺪ‬
‫ﻣﺴﺌﻮل ﺧﺮﯾﺪ‬
‫رﻗﺎﺑﺖ ﮐﺎﻣﻞ‬
‫اﺳﺘﺮاﺗﮋﯼ ﻓﺸﺎرﯼ‬
‫ارزش ﻓﻌﻠﯽ‬
‫ﻓﺮوش هﺮﻣﯽ‬

Q
Qualify Helper‫ﻣﺸﺎور ﮐﻴﻔﻴﺖ‬
Quality
‫ﮐﻴﻔﻴﺖ‬
Quality Assurer‫ﺗﻀﻤﻴﻦ ﮐﻨﻨﺪﻩ ﮐﻴﻔﻴﺖ‬
Quality Circles
‫ﭼﺮﺧﻪ ﮐﻴﻔﻴﺖ‬
Quality Controls
‫ﮐﻨﺘﺮل ﮐﻴﻔﻴﺖ‬
Quality Modification
‫اﺻﻼح ﮐﻴﻔﻴﺖ‬
Quality of work life
‫ﮐﻴﻔﻴﺖ زﻧﺪﮔﯽ ﮐﺎرﯼ‬
Quantitative Marketing Research

٣٠

ManagerDic
Quantity
Quantity Discount

‫ﺗﺤﻘﻴﻘﺎت ﻣﻘﺪارﯼ ﺑﺎزارﯾﺎﺑﯽ‬
‫ﮐﻤﯽ‬
‫ﺗﺨﻔﻴﻒ ﻣﻘﺪارﯼ‬

R
R&D
Radial movement
Range
Rank
Rapid chenge
Rate
Rate of return
Ratio
Rationalization
Raw Materials
Raw
Reach
Reason style
Receiver
Receiver
Recognition
Record
Recruitment
Recycling
Red tape
Redemption
Redundancy
Reference power
Referent
Referral Selling
Refrence group
Regression
Regressive Commission
Reinforcement Advertising
Reinforcement theory
Reject
Relationship
Reliability
Rent

‫ﺗﺤﻘﻴﻖ و ﺗﻮﺳﻌﻪ‬
‫ﺟﺎﺑﺠﺎﯾﯽ ﺷﻌﺎﻋﯽ‬
‫ﻃﻴﻒ‬
‫رﺗﺒﻪ‬
‫ﺗﻐﻴﻴﺮات ﺳﺮﯾﻊ‬
‫ﻧﺮخ‬
‫ﻧﺮخ ﺑﺎزﮔﺸﺖ ﺳﺮﻣﺎﯾﻪ‬
‫ﻧﺴﺒﺖ‬
‫دﻟﻴﻞ ﺗﺮاﺷﯽ‬
‫ﻣﻮاد اﺳﺎﺳﯽ‬
‫ﺧﺎم‬
‫ﺁﺧﺮﯾﻦ ﮔﺮوﻩ ﻣﺨﺎﻃﺐ‬
‫ﺳﺒﮏ ﭼﺮاﯾﯽ‬
‫ﮔﻴﺮﻧﺪﻩ‬
‫درﯾﺎﻓﺖ ﮐﻨﻨﺪﻩ‬
‫ﺷﻨﺎﺳﺎﯾﯽ‬
‫ﺳﺎﺑﻘﻪ‬
‫اﺳﺘﺨﺪام‬
‫ﺑﺎزﯾﺎﻓﺖ‬
‫ﮐﺎﻏﺬﺑﺎزﯼ‬
‫ﺑﺎزﺧﺮﯾﺪ‬
‫ﻏﻴﺮ ﺿﺮورﯼ‬
‫ﻗﺪرت ﻣﺮﺟﻌﻴﺖ‬
‫ﺻﻼﺣﻴﺖ‬
‫ﻓﺮوش ارﺟﺎﻋﯽ‬
‫ﮔﺮوﻩ ﻣﺮﺟﻊ‬
‫ﺗﺤﻠﻴﻞ رﮔﺮﺳﻴﻮن‬
‫ﺣﻖ اﻟﻌﻤﻞ واﺑﺴﺘﻪ‬
‫ﺗﺒﻠﻴﻐﺎت ﺗﺎﯾﻴﺪﯼ‬
‫ﻧﻈﺮﯾﻪ ﺗﻘﻮﯾﺖ‬
‫ﺿﺎﯾﻌﺎت‬
‫ارﺗﺒﺎط‬
‫ﭘﺎﯾﺎﯾﯽ‬
‫اﺟﺎرﻩ ﮐﺮدن‬

٣١

ManagerDic
Rent cost
‫هﺰﯾﻨﻪ اﺟﺎرﻩ‬
Replacement
‫ﺟﺎﯾﮕﺰﯾﻨﯽ‬
Replacement chart
‫ﻧﻤﻮدار ﺟﺎﻧﺸﻴﻨﯽ‬
Requirements
‫اﺣﺘﻴﺎﺟﺎت ﺷﺮﮐﺖ‬
Rersuaded
‫ﻣﺘﻘﺎﻋﺪ ﮐﺮدن‬
Research
‫ﭘﮋوهﺶ‬
Reseller
‫دﻻل‬
Reseller Market
‫ﺑﺎزار واﺳﻄﻪ اﯼ‬
Resigning
‫اﺳﺘﻌﻔﺎ‬
Resolution
‫ﺗﺼﻤﻴﻢ‬
Resource
‫ﻣﻨﺒﻊ‬
Resource Coordinator
‫ﺗﺎﻣﻴﻦ ﮐﻨﻨﺪﻩ ﻣﻨﺎﺑﻊ‬
Resource planning
‫ﺑﺮﻧﺎﻣﻪ رﯾﺰﯼ ﻣﻨﺎﺑﻊ‬
Responsibility center
‫ﻣﺮﮐﺰ ﭘﺎﺳﺨﮕﻮﯾﯽ‬
Responsible
‫ﭘﺎﺳﺨﮕﻮ‬
Restrict
‫ﻣﺤﻤﺪود ﮐﺮدن‬
Retail Buyer
‫ﺧﺮﯾﺪارﺟﺰﯾﯽ‬
Retailers
‫ﺧﺮدﻩ ﻓﺮوش‬
Return
‫ﮐﺎﻻﯼ ﻣﺮﺟﻮﻋﯽ‬
Return on Equity
‫ﺑﺎزدﻩ درﺁﻣﺪ‬
Return on Investment
‫ﻧﺮخ ﺑﺎزدﻩ داراﯾﯽ‬
Revenue budget
‫در ﺁﻣﺪﯼ ﺑﻮدﺟﻪ‬
Revenue center
‫ﻣﺮﮐﺰ درﺁﻣﺪ‬
Reverse Reciprocity
‫ﺗﻘﺎﺑﻞ واروﻧﻪ‬
Reward
‫ﭘﺎداش‬
Reward power
‫ﻗﺪرت ﭘﺎداش‬
Reward system
‫ﺳﻴﺴﺘﻢ ﭘﺎداش‬
Rights
‫ﺣﻘﻮق‬
Risk assessment
‫ﺑﺮﺁورد رﯾﺴﮏ‬
Risk identification
‫ﺷﻨﺎﺳﺎﯾﯽ رﯾﺴﮏ‬
Risk rating
‫ﺗﻌﻴﻴﻦ ﻧﺮخ رﯾﺴﮏ‬
Rival
‫رﻗﻴﺐ‬
RJP
‫ﻧﻤﺎﯾﺶ اوﻟﻴﻪ واﻗﻊ ﺑﻴﻨﺎﻧﻪ ﺷﻐﻞ‬
ROI - abbrev

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