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Title: Consumer Electronics Show (CES) 2010 SWOT Analysis
Description: 3 different short studies explaining: Background, Organizer, Purpose, Objective, Success, Schedule of Activities, Price to exhibit, Advertising Slogan.

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Consumer Electronics Show (CES) 2010

Background: CES is a major technology trade show held each January in Las Vegas, Nevada
...
It’s a host for previews and upcoming consumer electronics (PC, telephones, MP3
players, televisions, cameras, etc
...

Purpose: To be the host for the promotion for all electronics companies who are in the American
Market
...

Success: Measured by how many large corporations attended the show and how many journalists
(consumer electronics related representatives) attend
...
Costing $200
to register a pass as a member of media
...

Advertising Slogan: “Exceptional quality
...
By every measure — attendee
quality, media attention, markets represented and special events — CES is incomparable
...

Objective: To show the media and our competitors our latest products and what technology we are
developing
...


Plan: Build the biggest, most noticeable booth from the show
...
Lots of light effects
...
Be very friendly and represent our
company, Samsung, as best as possible
...
It is a website/weblog which podcasts and delivers the latest news to the readers
about consumer electronics
...
(languages available :English;
Chinese(traditional&Simplified), Japanese, Spanish, Polish, Korean and German)
...
com is ranked 276 in the world
...
Engadget won ‘Best tech blog’ in 2004 and ‘Best Weblog’ in 2005
...


Objective: To deliver the fastest and most detailed tech-news that has been announced and
revealed inside CES 2010 to the readers around the world
Title: Consumer Electronics Show (CES) 2010 SWOT Analysis
Description: 3 different short studies explaining: Background, Organizer, Purpose, Objective, Success, Schedule of Activities, Price to exhibit, Advertising Slogan.