Notesale: Turn your study into money

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MANAGEMENT



The main duty of an artist manager is to run the artist’s career day by day
...
He should be there to deal with all the other
matters which don’t concern artistic side of a project
...


The manager looks, on behalf of the artist, after the artist’s profits and expanses and
regularly checks that contracts, royalties and license are all in order
...
An artist might have a single manager or a team
of managers, each covering one of these areas
...




Part of the management of an artist are also music lawyers, which are divided in two
main types: the ones who deal with litigations in court, and the ones who put
agreements together
...
The “transactional lawyers” are the ones who
deal with every form of contract that concerns music (for instance: contracts between
the artist and the producer or the manager or the publisher; contracts for licensing and
registration of copyrights)
...
These are both deals
between two brands, one being the artist or the band, the other being the brand willing
to promote itself
...
The same
happens with endorsement, where usually brands that work in the music field, give
they’re products for free or for a discounted price depending of the level of audience
the artist might reach
...


Majors are essentially four big companies, that during the years have absorbed all the
other big record labels
...


An indie label is a record company which is independently funded and is not
connected to any of the “big four”
...
Indipendent labels
though believe more in the project and give the artist more artistic freedom
...




The record label’s hierarchy is made at the top by a legal department and business
affairs
...
Directly with the president of the record label they decide the
terms of each contract and if to sign a new artist
...


Other departments involved in the correct functioning of a record label are:



- Artist and Product Development department
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They oversea the marketing and promoting plan
...


This department is slowly disappearing because, labels, are less focused on long term
planning and more interested on developing a single product, like one hit, that can
make a quicker and easier income
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- The A&R department
...
For signed artists, instead, they take care
of the songs selection and choose with the artist the recording studio and the producer
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- The promotion department and New Media department’s duty is the one of making
sure the artist is played and promoted on the radio and other platforms, like internet
radios, spotify and itunes
...
Also they
produce and promote music videos, proposing them into the market both on the
internet and TV
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Both digital
and physical
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This
advance is recouped by the record label by holding all the rights of the sells of the
album until the advance is fully recouped
...
With the continuous development of new technology; it has happened that
records are not the primary business anymore, but live performances, singles instead
of albums, merchandise, sponsors and tours are the main market nowadays
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PUBLISHING




The business of creating, protecting and promoting songs and musical composition is
the business of music publishing
...


Music publishers deal with songwriters, they invest on the early basis on the
development of writers, who may write songs for performers, or write their own songs
to perform them live
...
He will
register the work, make sure is protected correctly, he will also track royalties and
make sure they are collected, so the writer can be paid for his work
...




The publisher usually commissions the work, registers it and promotes it
...


The field of using music along visual medias is the area called synchronization which
is a specific thing that publishers do
...
Also covers,
remixes and samples are under the working field of a publisher
...
If an artist wants to cover a song, he will only get
the mechanical rights for it, the royalties will still go to the creator who owns the so
called “intellectual property”
...
Usually, there are two
main cases concerning the involvement of a publisher, a writer, after writing his song
can decide if to sell his song to a publisher in which case the publisher will become
also its rights owner and consequently he will collect royalties for himself; or an artist
might decide to give the song to a publisher for him to administer and manage it, in
which case the publisher will still get a cut from the work but its owner will remain
the writer
...

Many people and companies are involved with different roles in the organization of a
professional performance
...
They serve as a connection between the artist and
the promoters or the venue
...

They agree along with the manager and the promoter the price of the ticket, they plan
all the expenses from hiring instruments to lights and sound engineers and tour costs,
they check the venue capacity and they also check that all the permissions and license
are in place for the event
...


The promoter is the person who negotiates with the booking agent to secure an artist
for a live performance or more than one for a specified fee
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-Merchandising is an important part of a live performance, it’s a great income for the
artist
...
The artist is a trademark and
therefore a live situation is a great way to sell directly to the customer, the brand
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Sponsors usually cover a big part of the budget and the income for a live
gig
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- Venues are what makes all of this possible, from the artist point of view it is a way
to reach his fans and a way to get known, to get more and more comfortable on stage,
and ultimately it is a great emotional experience
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The promoter, supervised by the agent and the tour manager, agrees a contract with
the venue for the act
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They organize the logistics of the event
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They travel with the band, organizing every step of the tour by organizing
for example: time, hotel and flight bookings, TV, radio and press interviews
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She is a great example of an artist that is also a brand
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She makes 90 millions per year, forbes estimates, considering her three platinum










albums, multiple successful tours and huge endorsement deals
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After writing songs with producer and friend Rob Fusari she got signed with a
publishing deal to Sony/ATV where she wrote songs for major pop stars such as:
Britney Spears, Fergie and The Pussycat dolls
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A Joint deal is when a major and an indie label join forces and share responsibilities
in making, marketing and promoting records
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In the same year Gaga built her own creative team, the “Haus of
Gaga”, which creates most of her creative performances, props, clothing, make up,
videos and stage sets; which has had a great impact in her career
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According to
withoutmodel
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” 




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