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Contrast traditional and non-traditional retailers and explain what differences different
types of retailers may have to consider when planning retail management strategy
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Introduction
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Discussion and explanation of the topic – Mini literature review
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Retail management strategy
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Traditional types of Retailers
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Non-traditional Types of Retailers
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Critical discussion of the issues and challenges related to your topic and expected
developments in the future
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Summary
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Bibliography
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Introduction
The world is changing
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Within the last decades, the world

witnessed wide scale of reformation processes, which changed the way we talk,
communicate, and even express ourselves
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Now, everything is trying to be electronic, throughout the digital world
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Throughout the growing
information systems and digitalized communication process, many of the traditional
retailers adopted to the electronic shopping systems, for ensuing that they will not fall
behind the evolution
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Regardless the importance of the use of technology and information systems in
businesses for ensuring efficiencies and effectiveness of business practices, he
evidence showed that the limitation of the personal communication among the
customers an the retailer would be leading to the reduction of the knowledge sharing,
the relationship building, and the commitment of each party toward the other
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The following research

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would be focusing on the analysis of the differences between the traditional and nontraditional retailers, as well as explaining the differences between types of retailers,
which the companies can be considering during their planning for the retail
management strategy
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Discussion and explanation of the topic – Mini literature review

i
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The first stage of the strategic retail planning process is considered to be based
on the identification of the organizational mission philosophy
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The failure of the retail company to identify the
main mission and philosophy of the company in the beginning of its life would lead to a
group of unintegrated and random decisions regarding different issues (Bhatia, 2008)
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The third stage of the
strategic retail planning process is considered to be based on the analysis of the
situation of the retiling company, which would be focusing on the identification of the
entire factors within the environment, which would be required for the enhancement of
the management’s awareness of the suitability of the market, the industry, the
customers’, and the other factors to the organizational operations
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In addition, there would be
identification of the strengths and weaknesses, as well as the opportunities and threats
that would be met by the retiling company (Klein, Morschett, & Zentes, 2016)
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This
would be conducted throughout the enhancement of the organizational awareness of
the attractiveness of each opportunity
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At this stage the organization would be evaluating and weighting
the alternative opportunities, which would be representing the alternative paths that can
be followed by the organization (Behara, 2010)
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Within this stage, the retiling company would be
identifying the product strategy, which would be focusing on the identification of the
theme, types, and products sold within the store
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The sixth stage of the strategic retail planning process is considered
to be the formulation of a retailing mix strategy
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ii
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The first type of retailers is considered to be the
department stores, which can be recognised as stores that offers a wide range of
products within different product categories to the consumers ( McDaniel, Hair, & Lamb,
2010)
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The third type of retailers is considered to be the supermarkets, which can be
known as a traditional form of grocery store, which would be offering the consumers a
wide variety of the grocery products, and sally it is following a self-service system
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The fifth type of retailers is considered to
be the convenience stores, which can be understood as a store that is available in every
street, which offer limited offerings of the everyday usage, which would be more
convenient for the customers to purchase from, especially if the customer will not
purchase in large quantities
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Sometime, it can be owned by manufacturers to get rid of the old products that
will die in the market after a while, such as; Fashion trends that became too old to be
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sold in the market
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iii
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The most common form of
the non-traditional types is considered to be the online retailers or the Electronic
Retailers
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Throughout the internet and the social networking websites, retailing
companies became able to each their customer, offer their products, as well as
providing the customers’ with an affordable prices than the same competing products
that are being sold in the rational types of retailing (Rohn, 2000)
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All of these factors had been leading to the reduction of the costs
of production within the electronic retailing companies, which enhanced their
competitiveness and superiority over the traditional retailing companies (Turban, Liang,
Lee, King, & Turban, 2015)
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Critical discussion of the issues and challenges related to your topic and
expected developments in the future
Any new company that is looking forward for the invading the retailing sector

should be focusing on the following of a non-traditional retailing strategy, which would
be eliminating the rates of the risks faced by the retailing companies
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For instance, the traditional retailing companies would be requiring a strategy
for the establishment of the stores and the choice of the location, as well as ensuring
that the entire organizational operations would be conducted throughout highly efficient
approaches to reduce the costs
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In addition, non-traditional electronic retailing companies would be less stressed to
conduct sales, as there would be less fixed monthly costs
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On the opposite to the traditional retailing
companies, the non-traditional retailing companies would be directing all of these costs
to formulation of an effective marketing plan, which would be ensuring the success of
the organization faster than the traditional ones (Mantrala & Krafft, 2005)
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However, throughout the non-traditional retailing
companies, the customers will not be facing any barriers during voting the
organizational Website, choosing the required products, confirming the order for
shipping, and receive the orders, while he or she never left home
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Regarding the start-up costs of the establishment of traditional and nontraditional retailing companies, it can be suggested that the electronic retailing
companies would be seeking a smaller budget than the traditional ones
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That’s mean that the electronic retailing companies would be most appropriate solution
for the small and medium investors, who seek to invade the retailing sector with the
minimal budget required and the least risks faced (Murray, 2013)
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Traditional retailing
companies can be considered a survival system, as the majority of the customers are
considering that the electronic retailing companies to be ineffective for the sales of
some of the products, especially the grocery products, as well as the home appliances
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But in the beginning and especially with the small and medium
investors, the launching of any new traditional store will be regarded as huge risk for the
entire capital of the company
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The companies would be considered to have a new design, which would
be tested in the market
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The most appropriate
solution for the new innovative products would be to follow electronic non-traditional
retailing companies, which would be ensuring the success of the products within the
market, before the launching of the traditional stores (Sawyer & Salazar, 2007)
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In other words, if a large proportion of the potential customers’ had be
considered less attractive to the electronic means for the purchase of the we innovation,
the retailing companies should be supporting its sales throughout the establishment o a
traditional store, where the customers’ would be able to visit and buy the products by
themselves
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Companies
should be aware of the fact that the location importance can be reduced after the
deployment of the different strategies that would be enhancing the organizational
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capabilities to reach the customs throughout electronic means, without the regarding for
the electronic approaches
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Summary

The retailing industry had been consisted of various types and systems, in which the
retailers will be diffracted based on sizes, product offerings, and the product categories
offered
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Those traditional stores had been facing a strong competition from the new
types of retailers, which can be summarized as the Electronic retailers
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The electronic approaches within the retailing
companies sated to flourish and the businesses started to focus on the enhancement of
the organizational operations to develop new techniques that would be developed for
the purpose of the creation of activities that will maintain high rate of profitability for the
businesses
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For instance, the non-traditional retailing companies are
considered to be more efficient than the traditional retailing companies
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The non-traditional retailing companies will generate less risk to the owners
and the management of the company than the traditional retailing companies
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The non-traditional retailing companies would be more
appropriate for the new products and the new inventions to test the market than the
traditional retailing companies
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For the purpose of the
enhancement of the capabilities of the organizations toward the elopement n effective
approaches that would be leading to the success of the products and services in the
market in the least costs in the beginning, while the marketing activities should be the
main focus of the companies
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But
this doesn’t mean to ignore or neglect the electronic stores, which would be responsible
for the sustainability of the organizations in the markets and the enhancement of the
organisational operations throughout the different approaches
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V
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, Hair, J
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(2010)
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Cengage Learning
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google
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eg/books?id=ZmzEmTxm6t4C&dq=department+stores+speciality+sto
res+supermarkets+drugstores+convenience+stores+discount+stores+Restaurant&source=gbs_n
avlinks_s
Behara, S
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MANAGEMENT
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com
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google
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eg/books?id=yCpmDAAAQBAJ&printsec=frontcover&source=gbs_ge_
summary_r&cad=0#v=onepage&q&f=false
Bhatia, S
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Retail Management
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Retrieved from
https://books
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com
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(2016)
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Springer
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google
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eg/books?id=3Os4DQAAQBAJ&dq=Retail+management+strategy&so
urce=gbs_navlinks_s
Mantrala, M
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(2005)
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Springer
Science & Business Media
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google
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eg/books?id=U5EtYMaCl0QC&dq=electronic+retailers&source=gbs_n
avlinks_s
Murray, K
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The Retail Value Proposition: Crafting Unique Experiences at Compelling Prices
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Retrieved from
https://books
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com
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, & Reddy, S
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Retail and Marketing Channels (RLE Retailing and Distribution)
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Retrieved from
https://books
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com
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(2009)
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Plunkett Research, Ltd
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google
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eg/books?id=qvZTlPn2j4C&dq=department+stores+speciality+stores+supermarkets+drugstores+convenience+stores+di
scount+stores+Restaurant&source=gbs_navlinks_s
Reif, J
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Services--the Export of the 21st Century: A Guidebook for US Service Exporters
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Retrieved from https://books
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com
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(2000)
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diplom
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google
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eg/books?id=fTR2AQAAQBAJ&dq=electronic+retailers&source=gbs_n
avlinks_s
Sawyer, S
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(2007)
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World Scientific
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google
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eg/books?id=8hRhDQAAQBAJ&dq=electronic+retailers&source=gbs_
navlinks_s
Silver, M
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E-Shock: The electronic shopping revolution: strategies for retailers and manufacturers
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Retrieved from https://books
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com
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, Liang, P
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, King, D
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(2015)
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Springer
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google
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eg/books?id=pGxyBgAAQBAJ&dq=electronic+retailers&source=gbs_n
avlinks_s
Wrice, M
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First Steps in Retail Management
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Retrieved from
https://books
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com

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