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The role of Media in influencing entrepreneurship
Firstly, it is important to note that many scholars have emphasized the powerful role
of the mass media in the production of knowledge and culture
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they tell individuals how things are, and at the same time
they say how things should be and how individuals should behave in order to be in line
with general values, norms, and social expectations
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Shapero and Sokol (1982) see venture creation as a planned intentional
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Shapero and Sokol (1982) suggest that an entrepreneurial event is more likely to occur
in environments where entrepreneurship is perceived as desirable and feasible
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Therefore, it is important to understand if the media is capable of influencing
desirability and feasibility
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The study showed that the press had a positive outcome on desirability
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The articles
highlighted the desire to give meaning to one’s own life and transform personal
dreams and aspirations into economic realities
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Moreover, they showed that Activities promoted and supported by political and
economic authorities were perceived as more socially desirable
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It is imperative to have an
external point of view so as to make the project evolve
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Incubators are described as wonderful opportunities for preparing for
business start-up
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Role models affect
entrepreneurial
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It is assumed that popular culture, has a strong potential for promoting
entrepreneurship
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Boyle (2009), for example, noted that there has been an increase in the number of
factual television programmes about business and entrepreneurship
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The study tries to demonstrate that programmes such as Dragons’ Den have the
potential to influence entrepreneurial intention
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Dragons’ Den shows people what and what no to do in order to be a successful
entrepreneur
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Individuals motivation to pursue entrepreneurial opportunities is based in
their belief that entrepreneurship is socially acceptable, and that entrepreneurs are
respected members of the community
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Subsequently, they perceive that when they view Dragons’
Den, they are learning something of value, even though they may not be able to
determine exactly what they are learning
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However, it is
important to pay attention to what they are really learning because these programmes
are aired primarily to entertain and are also highly selective in the types of business
activity they show
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As a result, if entre-tainment is taken seriously as a pedagogic
vehicle, the risk is that a skewed and partial set of skills may be developed among its
viewers
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These programmes provide a platform
for the promotion of the entrepreneurial ideal
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These programmes take a strong, positive position in
supporting the legitimacy of entrepreneurship
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The skills they learn when watching
Dragons’ Den (for example) influence entrepreneurial intent more strongly
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And in the longer term this could result in a negative effect on overall
entrepreneurial activity
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However, the role of the media in influencing entrepreneurship is not always positive
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Headlines such
as “‘Lack of confidence, fear of failure hold women Back from being entrepreneurs”,
reinforce gender stereotypes and create gender barriers that prevent women from
considering entrepreneurship as a viable career opportunity
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For policy makers, this headline would suggest to focus only on male entrepreneurs
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And suggest that women don't start a
business to make a profit and drive the economy but actually do it as a part-time
hobby and for lifestyle reasons

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