Notesale: Turn your study into money

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Chapter # 8
Essay Questions

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221) International marketers often collect forms of information not normally collected by
domestic marketing researchers
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List and briefly discuss each
of the five types of information suggested by the Unisys Corporation model
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(p
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Economic & demographic
Cultural, sociological, & political climate
Overview of market conditions
Summary of the technological environment
Competitive situation
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223-225) With reference to the international marketing research, what are the various
problems related to the availability and use of secondary data?
Define the research problem and establish research objectives
Determine the sources of information to fulfill the research objectives
Consider the costs and benefits of the research effort
Gather the relevant data from secondary or primary sources, or both
Analyze, interpret, and summarize the results
Effectively communicate the results to decision makers
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226) Write a short note on quantitative research
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It provides the marketer with responses that can be presented with precise estimations
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(p
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(p
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Parallel translation is where two translators are used for the back translation (translated from
language to another, and then a second party translates it back into the original, then compared);
the results are compared, differences discussed, and the most appropriate translation selected
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(p
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Online surveys and buyer panels
Online focus groups
Web visitor tracking
Advertisement measurement
Customer identification systems
E-mail marketing lists
Embedded research
Observational research (aka netnography)
Chapter 09

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True
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False
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False
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" False
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True

6
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True
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True
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False
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If a country is industrially underdeveloped, agrarian, has a subsistence society with rural
populations, has an extremely low per capita income level, and has little world trade
involvement, then the country would be classified as a LDC (less-developed country)
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Mercosur is a free trade group formed by Brazil, China, Paraguay, and Uruguay
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Economic growth is measured not solely in economic goals but also in social achievements
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Conservation of resources is the fundamental objective of most developing countries
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Countries begin to lose economic development ground when their infrastructure cannot
support an expanding population and economy
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A marketer can superimpose a sophisticated marketing strategy on an underdeveloped
economy
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The more developed an economy, the lesser the variety of marketing functions
demanded
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When the only marketing functions performed are demand creation and physical
distribution, the marketing process is said to be in the mass distribution sub stage
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The marketing process in the United States economy from 1950 to the present is said
to be in a substage known as mass production
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When the marketing process in a country is in the commercial transition substage, the only
marketing function performed is physical distribution
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Marketing structures of many developing countries are simultaneously at many stages
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What is occurring in the BEMs is analogous to the situation after World War II when
tremendous demand was created during the reconstruction of Europe
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Big emerging markets share some common traits
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True
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False
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False
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False

Multiple Choice Questions

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Germany
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C
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Political stability

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D
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____ classifies a country's stage of economic development on the basis of its level of
industrialization into three categories and the three categories are MIDCs, LDCs, and LLDCs
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The United Nations

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MDCs (more-developed countries)
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does not take into consideration the level of political stability in a country
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Considering the United Nations' stages of economic development presented in the text for
classifying countries with respect to levels of industrialization, if a country is industrially
underdeveloped, agrarian, and has subsistence society with rural populations and extremely low
per capita income levels, the country is in which of the following groups?
B
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Considering the United Nations' stages of economic development presented in the text for
classifying countries with respect to levels of industrialization, if a country is an industrially
developing country just entering world trade with relatively low per capita income, the country is
in which of the following groups?
D
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Countries that are experiencing rapid economic expansion and industrialization and do not
exactly fit as LDCs or MDCs are typically referred to as:
D
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Considering the United Nations' stages of economic development presented in the text for
classifying countries with respect to levels of industrialization, which of the following statements
is true regarding an MDC (more-developed country)?
C
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Most newly industrialized countries (NICs) have moved away from restrictive trade practices
and instituted significant free market reforms
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attracted both trade and foreign direct investment
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According to information presented in the text, Chile, Brazil, Mexico, and South Korea don't
exactly fit as MDCs (more-developed countries) or LDCs (less-developed countries)
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Identify the category
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NICs (newly industrialized countries)

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B
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Which of the following countries is a part of the free trade group Mercosur?
C
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Canada is most likely to be classified under the category of ____
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MDCs (more-developed countries)
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If an NIC (newly industrializing country) had the characteristic of increasing the production
for the domestic market and export markets with increases in efficiencies and continual
differentiation of exports from competition as its focus, the country would be using which of the
following factors as a component for growth?
C
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When countries sell off state-owned enterprises, it usually results in a(n):
B
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B
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Which of the following statements is true regarding the Internet?
D
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D
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Paved roads, railroads, seaports, communication networks, and financial networks are
illustrations of ____
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infrastructure
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A
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In which of the following countries the literacy rate is 100 percent?
A
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Canada
C
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Argentina
E
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One indicator of economic development is the ____
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extent of social overhead capital
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A
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Economic planners are most likely to be least concerned with the problems related to ____
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production

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B
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The level of market development roughly parallels the stages of the:
E
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Identify the substage in the discussion
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Mass production

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Identify the substage in the discussion
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Mass production

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exchange
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With respect to the evolution of the marketing process, which of the following would be
considered to be the most fundamental substage (first substage) of the process?
E
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According to the evolution of the marketing process, the marketing process in a country is in
which of the following substages when the only marketing function performed in a country is
exchange?
D
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(p
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Expert
opinion is advisable
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Such experts may be the companies’ own sales managers or outside consultants and government
officials
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The tricky part is how to best combine the different
opinions
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(p
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This method assumes that demand for a product develops in much the same way in all countries,
as comparable economic development occurs in each country
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Once a known relationship is established, the estimator
attempts to draw an analogy between the known situation and the country in question
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(p
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One disadvantage is possible
ineffective communications with home office executives
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