Notesale: Turn your study into money

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Unit 29: Understanding Retailing
D2: Assess the impact of different sales techniques and customer service in a selected
organisation
In this task, I am going to go through the methods of customer service that Amazon uses,
assess how the impact the customer and also note future customer services Amazon could
offer in the future
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This system is very effective, as they
give you different options which will be relevant to your situation
...

Amazon has different methods of customer service relating to the stage in which the
customer is in, through their usage of the Amazon website
...
As the brand is so big, it advertises
itself as everyone knows what Amazon is, however, they may still advertise when a major
product is coming out, just to let people know that they can get the product from Amazon, to
increase the sales of that product
...
They may also use advertising techniques such as cookies, in
order to promote products that customers may be interested in, in order to maximise
spending potential
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As stated before, as customers are
browsing online, they will collect data on what customers are looking at, in order to make
sure the customers are interested in coming back to site, to ensure they continue to buy the
products in the future
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The main
issue is that the customer may not want to give a review, however, we need to make
sure that the review system is quick, so that they can post a review and move on
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The main issue with this is
cost, as it would be very expensive to set up this system logistically, however, they
may be able to recoup this money over time with delivery costs, and another pro is
that they would be creating jobs as a result of this, so this solution gives more
positives than negatives as a whole

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Reliable Tracking System:
There have been many issues that have risen from the Amazon tracking system on
the app, as I have personally used it, and every time, it isn’t reliable, as in the
morning, it will say that the parcel is only a few stops away, and the parcel will arrive
hours later, so with this unreliable system, it can cause a few issues, as the customer
may make plans, as they may expect the parcel to come in the morning, as if the
parcel doesn’t arrive until later, it will impact the person's plan for the day, so I

suggest that they give post notifications to the customer and with , it will be able to
inform the customer better, leading to happier customers in the long term
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Customer Credits:
The final service I suggest revolves around customer orders
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In order to prevent
people from making several orders at once to increase their credit count, I propose
that the credit count of the order be relative to what the customer has spent in the
order, so with this, the more you spend, the more credits you will gain, so this service
will have positive impacts on both Amazon and the customer, as the customer will be
more willing to buy everything they need on amazon, as they will be able to get
vouchers in the long run, which will save them money, and with this, Amazon will be
able to generate more revenue, due to more people coming to Amazon to buy
essentials through this scheme

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