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Title: Ethics
Description: Easy to follow, colourful notes on Ethics in marketing. Aimed at University Level Students.
Description: Easy to follow, colourful notes on Ethics in marketing. Aimed at University Level Students.
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Lecture 10
Ethics: Moral principles & values that govern the actions & decisions of an individual or
group
...
Marketing Ethics: Moral principles & values that guide behaviour within the field of
marketing & cover issues such as product safety, truthfulness in marketing communications,
honesty in relationships with customers & distributors, pricing issues & the impact of
marketing decisions on the environment & society
...
(Insert Pyrmaid of Social Responsibility)
Why bother?
To build a good corporate image for the organisation in the minds of all its stakeholders
Title: Ethics
Description: Easy to follow, colourful notes on Ethics in marketing. Aimed at University Level Students.
Description: Easy to follow, colourful notes on Ethics in marketing. Aimed at University Level Students.