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Please write clearly in block capitals
...
GCSE
BUSINESS
Paper 2 Influences of marketing and finance on business activity
Tuesday 2 June 2020
Afternoon
Time allowed: 1 hour 45 minutes
Materials
For Examiner’s Use
For this paper you must have:
• a calculator
...
Fill in the boxes at the top of this page
...
You must answer the questions in the spaces provided
...
• If you need extra space for your answer(s), use the lined pages at the end of
this book
...
• Do all rough work in this answer book
...
•
•
•
•
B
C
TOTAL
Advice
• The marks for each question are shown in brackets
...
*jun208132201*
IB/G/Jun20/E11
8132/2
2
Do not write
outside the
box
Section A
Answer all questions in the spaces provided
...
For each answer, completely fill in the circle alongside the appropriate answer
...
If you wish to return to an answer previously crossed out, ring the answer you now wish to select
as shown
...
1
Which element of the marketing mix involves selecting a channel of distribution?
[1 mark]
A Place
B Price
C Product
D Promotion
0 1
...
3
Which pricing method involves calculating the costs of production and adding a
percentage to make a profit?
[1 mark]
Do not write
outside the
box
A Competitive pricing
B Cost plus pricing
C Loss leader
D Price skimming
0 1
...
5
Which method of growth involves employing another business to produce products or
provide services?
[1 mark]
Do not write
outside the
box
A E-commerce
B Franchising
C Outsourcing
D Merger
0 1
...
7
*04*
Explain what is meant by the term ‘economies of scale’
...
8
Identify two ways business activity can have an impact on the environment
...
9
Explain one way a business can minimise risk
...
10
Explain one way that promoting a good or service can increase sales
...
11
Use the break-even chart below to calculate the margin of safety in units if the actual
number of units sold was 700
...
Do not write
outside the
box
[2 marks]
Figure 2
Answer
*06*
IB/G/Jun20/8132/2
7
0 1
...
[4 marks]
Do not write
outside the
box
Strategy 1
Explanation
Strategy 2
Explanation
20
Turn over for the next section
Turn over ►
*07*
IB/G/Jun20/8132/2
8
Do not write
outside the
box
Section B
Answer all questions in the spaces provided
...
These products include video games,
mobile phones and tablet computers
...
The
number of TradeUp stores since 2015 is shown below
...
To open a
TradeUp franchise, each franchisee must make an initial investment of £150 000
...
Franchisees must pay TradeUp an ongoing royalty fee of 7% of their
revenue
...
Amelia has had an idea to sell home appliances
such as vacuum cleaners and microwaves, but she is unsure which products would
be popular
...
Although
Amelia is busy running her store, she has decided to conduct a focus group with
her regular customers
...
In the past, Amelia has used questionnaires to collect
feedback from customers
...
*08*
IB/G/Jun20/8132/2
9
0 2
...
0 2
...
Show all workings
...
3
Analyse one benefit for TradeUp of expanding through franchising
...
4
Amelia is considering using a focus group of six customers to gain feedback on her
idea
...
Give
reasons for your advice
...
Amelia needs to make sure that her prices are competitive with other
second-hand retailers otherwise she will lose customers
...
This location has provided Amelia with loyal customers who like
the convenience of being able to visit her store when they are in town shopping
...
Amelia has heard that a unit on an out-of-town retail
park has become available
...
There is a bus link
every hour to the retail park and lots of free parking; however not all her current
employees can drive
...
5
*12*
Explain one factor that influences pricing decisions
...
6
Amelia is aiming to reduce cost of sales in 2021 so she can improve her gross profit
...
Do not write
outside the
box
Calculate the difference in the gross profit margin between 2020 and 2021 if Amelia
increases gross profit by 25%
...
[5 marks]
Formula:
Workings:
Answer
0 2
...
Give reasons for your answer
...
0 3
Item C: Devine Jewellery (DJ) plc
Devine Jewellery (DJ) plc is an international business that sells a range of luxury
jewellery items such as bracelets, necklaces and rings
...
This USP
has attracted customers from all over the world
...
This has enabled DJ to create an exclusive brand
image that has attracted wealthy customers
...
Dev understands that his business must be willing to respond to current trends to
maintain sales levels
...
Reputable brands already sell jewellery in a range of precious
metals, including silver
...
The
new collection would not be personalised or include gemstones
...
A silver version of this bracelet
would be sold for £1175
...
1
Explain one way that shareholders can have an impact on a business
...
2
Using Item C, explain one way that Devine Jewellery is able to compete successfully
internationally
...
3
Use the information in Item C to calculate the percentage decrease in the selling price
of a bracelet if it is made from silver instead of gold
...
Do not write
outside the
box
[2 marks]
Workings:
Answer
0 3
...
[6 marks]
Turn over ►
*17*
IB/G/Jun20/8132/2
18
Do not write
outside the
box
Item D: Devine Jewellery (DJ) plc
DJ imports and exports goods to and from the UK where it is based
...
It also imports
diamonds to the UK from India as they are much cheaper to buy from here than
other countries
...
DJ
only has stores in large cities, so customers mainly use the website to find
information on jewellery items
...
Other jewellery businesses are promoting their
brands by sponsoring big events such as sports competitions, festivals and awards
ceremonies
...
The designer has agreed that if
the sponsorship goes ahead, the models will all wear jewellery from the DJ
collection
...
0 3
...
6
*18*
Explain one way a business can use digital technology to communicate with
customers
...
[4 marks]
IB/G/Jun20/8132/2
19
0 3
...
[6 marks]
Do not write
outside the
box
Question 3 continues on the next page
Turn over ►
*19*
IB/G/Jun20/8132/2
20
Do not write
outside the
box
Item E: Devine Jewellery (DJ) plc
DJ currently only sells its jewellery through the 60 stores it owns
...
Dev
has recently been approached by a luxury hotel chain that has more than 100
properties around the world
...
The hotel would want to add 20% to the normal selling price of
each piece of jewellery to cover its costs
...
Many competitors also offer credit
...
Not all customers have been able to afford the monthly
repayments and DJ has spent time and money trying to recover the debt
...
8
Dev wants to improve the financial performance of Devine Jewellery
...
Recommend whether Devine Jewellery
should:
• use the hotel chain as a channel of distribution to sell its jewellery
• remove the current credit scheme so that customers can no longer pay for jewellery
in monthly instalments
...
Evaluate which of these two options will have the biggest impact on the future
success of Devine Jewellery
...
Write the question numbers in the left-hand margin
...
Write the question numbers in the left-hand margin
...
Write the question numbers in the left-hand margin
...
Write the question numbers in the left-hand margin
...
This booklet is published after
each live examination series and is available for free download from www
...
org
...
Permission to reproduce all copyright material has been applied for
...
If you have any queries please contact the Copyright Team
...
All rights reserved