Notesale: Turn your study into money

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CHAPTER 2
MARKETING STUDY
INTRODUCTION
Marketing study focuses on the gathering and the evaluation of data
regarding the customers view about the products, promotions and selling
techniques that includes the market research and advertising
...
The features of the
products, pricing and promotional techniques, uses or benefits are also
emphasized in this chapter
...
They must consider every
aspects of the business so they can grow it well and make it successful
...

c) To determine the strength, weaknesses, opportunities and threats
...

e) To identify the competitors of the “Doble de Sombrero” in the market
world
...


g) To learn the promotional strategy to be use in promoting their products
...

NAME OF THE BUSINESS
The proponents decided to name their business JAMCAP, since they are
only three and they want their business sounds like the sounds of their names so
they end up on combining the first letter of their names
...

ANALYSIS OF THE MARKET
Kids, teenagers and adults usually wear caps during sunny days, rainy days
and to add it on their clothing style to look so cool, a perfect match for their
personalized shirts and bags
...
In
some companies they use caps with different colors in order to recognize which
department does an employee belongs
...
Kids wear caps as protection from sun or from drizzle,
mothers advised their kids to wear it so they will be safe from unpredictable
weather
...

Caps are ideal for any occasion and in any outfit
...
Same caps every day, reason maybe is
because that is their favorite brand or simply because they want
...
In
some cases person never thought that it will rain and he only have this kind of
typical caps that easily gets wet, it is nonsense, his head will get wet too that will
lead to headache
...
And that is
the reversible cap that can be use during sunny days and rainy days without going
out of style
...
This method also lead every organization towards
more opportunities and the developments that can do to make the business
successful
...


•

The proponents decided to engage with the sewer who have already
experience in sewing caps
...


•

The shop is located in J
...
Laurel Highway so people can easily recognized
or notice the extraordinary design and dual purpose use of the reversible

cap in just glance by passing while they are walking or while they are riding
on a vehicle
...


Opportunities
•

The store is open to the idea of “personalized caps” which includes
customers own design and color as well as the words to be embroidered in
the cap
...
It will lead to tight competition and
imitation of designs
...
The most popular classic caps that was traditionally wear by sporty
person and now wear by everyone to look more casual
...
DDS stand for “Doble de Sombrero” while the other logo that is
embroidered on the cap means JAMCAP
...
They can
acquire it when they go to the store and if they have some suggestion about their

product like some kind of personalized items, the proponents are up to the idea of
that kind of stuff
...
A headpiece that can be paired
with boyfriend jeans and plain tees, maxi dress and sneakers to look more casual
and a chick look by wearing black leather, pants, boots and black caps makes an
impressive style
...
In team sports, they wear caps so it would be easy for the audience to
recognize where team do they belong by wearing same logo embroidered on the
caps to support their groups that they actually cheered
...

USERS OF THE PRODUCT
Caps are for everyone so the expected or the target users and buyers of
the products are the toddler, teenagers, adults, mommies, daddies and even kids
grandfathers and grandmothers
...
It is located near the Wrap and Carry Supermarket, and
in the center of the Tanauan Market
...


MARKETING PROGRAMS
Marketing program is a plan concept that coordinate with the products itself,
employee and the processes, a tool that is used to achieve marketing objectives

...
Marketing
programs includes all the activities that related to marketing strategies
...


Logo
A graphical mark used to identify a company, organization, product or
brand
...
The particular graphic used may be a stylized version of the company

lettering (such as a wordmark) or abstract (such as a shape unrelated to the
company lettering)
...
A well-recognized logo can
increase

a

company's goodwill,

and

is

trademarked

for intellectual

property protection
...
When you first take a look on it you will get confused, how come, their
product is cap but the logo is just like a normal broken lines wherein square is what
it emphasize
...
The broken lines are
actually the three letters, the initials of the owners while the “C” on the center stand
for Cap
...
Colors
reflects what the business possess, it also evokes customers emotions and add
brilliance to everyday things
...

Orange – this color brings high degree of positivism, always rejuvenating in the
most difficult times, an active color that makes others a gut feeling and responsible
for happiness and cheerfulness
...

Violet – it is said to have the power to uplift, calm and encourage creativity making
it an all-inclusive color and it has a strong connections with power and leadership
...
It also means
making everyone happy and comfortable
...
It means have the courage, flexible and take other people’s idea
seriously
...
High energy and doesn’t make others impatient with
other people
...

Trademark
The name or other symbol used to identify the goods produced by a
particular manufacturer or distributed by a particular dealer and to
distinguish them from products associated with competing
manufacturers or dealers
...
When people see the logo they will have the idea of “that is the JAMCAP”,
a reversible cap
...
It’s an all-time headgear,
since it was invented it never get lost its place to the style of every individual
...
Nowadays
people become so conscious in their way of wearing in-trends clothing especially
the millennials so the proponents prepare something new to the market that is
actually a reversible 2 in 1 cap with a lot of benefits
...
Standing out in the sun for too long, with your
hair exposed to the harmful sun rays is bad for your hair
...
Wearing a cap under the sun is a good thing to do, if you
want to protect your hair and let it stay on your head scalp, else your hair
falls off easily
...
The loss of moisture makes your hair weak
and they fall off from your hair scalp easily
...
With the moisture still withheld inside
your hair scalp, your hair continues to grow and remain strong
...
Wearing a cap prevents dirty particles from
entering your hair scalp
...
That is to say it keeps your hair
scalp clean and free from the dirt
...
If you wear some dirty and unwashed cap, it makes it even more
deadly than if you hadn't worn one
...
It’s a fact that tube lights are not good
for your eyes
...
Much of the body's heat is lost through the head
...


•

People with can hide their bad hair
...
Standing out in the sun for too long, with your
hair exposed to the harmful sun rays is bad for your hair
...
Wearing a cap under the sun is a good thing to do, if you
want to protect your hair and let it stay on your head scalp, else your hair
falls off easily
...
The loss of moisture makes your hair weak
and they fall off from your hair scalp easily
...
With the moisture still withheld inside
your hair scalp, your hair continues to grow and remain strong
...
Wearing a cap prevents dirty particles from
entering your hair scalp
...
That is to say it keeps your hair
scalp clean and free from the dirt
...
If you wear some dirty and unwashed cap, it makes it even more
deadly than if you hadn't worn one
...
It’s a fact that tube lights are not good
for your eyes
...
Much of the body's heat is lost through the head
...


•

People with can hide their bad hair
...

Free Trial
•

They will give some foretaste of the product to the customer, let them try it
up until they build some interest on buying it
...

Social Media
•

They will also create a page in facebook account, a tool to make an
advertisement about the product that they offer
...
Their new personalized
caps, deigns and colors will be displayed in their facebook page
...
Banners, tarpaulin
and posters are also some tools that the proponents will going to use, a cost
effective way that provide a detailed information about the “Doble de
Sombrero” which includes different design, colors and embroidered words
on it and the highlight of the product which is the reversible cap itself
...
There’s a lot of ways but those
options can be so expensive
...
People who are

so busy in their works don’t have much time for shopping so they just browse on
the internet
...
Another strategy is
through print advertising, such as posters or banners that can be easily posts in
the store itself
...


PROMOTIONAL

QUANTITY

AND COSTS

MATERIALS

SIZE

Posters

100 pieces (12”x18”) PHP 6,580

Brochures

100pieces(11” x 17”) PHP 6,265



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