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Title: INTRODUCTION TO BUSINESS
Description: SAMPLE BUSINESS BACKGROUND CASE STUDY
Description: SAMPLE BUSINESS BACKGROUND CASE STUDY
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CHAPTER 1
BACKGROUND OF THE STUDY
INTRODUCTION
The all-time man’s crown
...
Whatever you
wear it would always be the exclamation point in your style
...
The baseball cap is essentially the perfect all-year round accessory
...
The baseball cap is a regular part of the fan wardrobe and has been around
for some time
...
During the old times, those athlete or player of baseball are the one who
usually wear baseball cap in order to identify which team do they belong but
nowadays even kids, teenage girls and even adults wear baseball caps
...
The
baseball cap is an American cap and is one of the most common hats seen on
people’s heads around the world
...
They have a short to medium size bill that can be curved or flat
in front that is normally attached to 6-quarter panels ending in a button at the top
...
Baseball cap is a type of headgear, headpiece or headdress, a name given
to any element of clothing which is worn on one’s head
...
The front of
the
cap
typically
contains
designs
or logos of
sports
teams
(namely baseball teams, or names of relevant companies, when used as a
commercial marketing technique)
...
The baseball cap
is a part of the traditional baseball uniform worn by players, with the brim pointing
forward to shield the eyes from the sun
...
In 1860, the Brooklyn Excelsior’s wore the ancestor of the modern roundedtop baseball cap, which featured a long peak and a button on top less structured
than our modern baseball cap but this is known as the ancestor of the modern day
baseball cap
...
During the
1940s, latex rubber became the stiffening material inside the hat and the modern
baseball cap was born
...
Typically, the peak was much
shorter in the earlier days of the baseball hat
...
The
baseball cap was and still is an important means by which to identify a team
...
Usually, the cap was also
fashioned in the official colors of a particular team
...
While there have previously been questionable takes on the iconic
style, when worn right, they can be a great addition to any wardrobe, regardless of
personal style
...
Men, women, child and even aged people wore caps
...
Lots and lots of designs arises, caps also comes in various
colors with words embroidered on it
...
Nice caps can be the start of the conversation like “hey! Nice cap” up until
they tell the history
...
Caps are used both in a
stylish manner and functional ways
...
Caps are for any season so anytime and anywhere one thing is for sure,
there would be always customers
...
Almost a decades but it never get lost its effortless image to the
mind of so many people, what more if they have learned the in trends caps, surely
they will try and grab this one up until they get the satisfaction that they are looking
for and they will continue to patronize the product called “Doble de Sombrero”
...
Market Study
a) What is the best name of the business?
b) What are the benefits and uses of the products?
c) What are the strength, weaknesses, opportunities and threats of the
business?
d) Who are the target market of the business?
e) Who are the competitors of the “Doble de Sombrero” in the market world?
f) What are the marketing programs are they going to execute?
g) What promotional strategy are they going to use to promote the products?
h) What will be the basis of their pricing strategy?
2
...
Technical Study
a) What are the resources needed in establishing the business?
b) Where is the business location of the “Doble de Sombrero”?
c) What are the tools, equipment’s and machines needed in operating the
business?
d) How many labor is needed in operating the business?
e) What are the other expenses to be considered in acquiring the delivery of
raw materials to be used in the manufacturing process of “Doble de
Sombrero”?
4
...
Socio Economic Study
a) What would be the effect of the business to the economy?
b) Who will be the beneficiary of the business?
c) What are the incentives given to the employees?
d) What are the positive impact of the product to the environment?
e) What are the contribution of the “Doble de Sombrero” in the government?
OBJECTIVES
1
...
c) To determine the strength, weaknesses, opportunities and threats
...
e) To identify who are the competitors of the “Doble de Sombrero”
...
g) To learn the promotional strategy to be use in promoting their products
...
2
...
c) To implement the rules and regulations in the organization
...
Technical Study
a) To provide the resources needed in establishing the business
...
c) To determine what are the tools, equipment’s and machines needed in
operating the business
d) To allocate the labor needed in operating the business
...
4
...
b) To provide enough budget in other expenses needed in operating the
business
...
d) To determine the basis in giving the salary of the employees
...
5
...
b) To identify the beneficiary of the business
...
d) To find out the positive impact of the product to the environment
...
SIGNIFICANCE OF THE STUDY
The studies made by the proponents about developing a business from the
concept of “cap” which they improved as reversible cap helps them in gaining and
enhancing their knowledge and to experience different market related research
that is included in their studies which has a significant effect to the business that
they will going established
...
To The Proponents Themselves
The study made by the proponents helps them in exposing themselves in
the real world of business by conducting research in the market field and applying
what they have learned from the past years in management, marketing and other
subjects
...
To The Students of Tanauan Institute
By reading the studies made by the proponent’s, information written in the
studies will be their guide in building ideas in terms of establishing their own
business and in elaborating their own concept
...
To The Future Employees
The future employees will have an opportunity to experience how to grow
the newly established business, to become part of the creative decision making
and working and they will also learn from the mistakes of their superior that will
help them in improving their selves
...
To The Future Customers
The studies made by the proponents will help every customers in choosing
a beneficial products with its extraordinary design and good quality and this “Doble
de Sombrero will also improve their style
...
The first-hand experience of collecting information will reflects in the studies
made by the proponents
...
The continues development and elaboration of concept will help the
next generation for preparation of their own research
...
The price, place, promotion, and the product or the 4P’s
is highlighted in the business concept
...
The
management study that covers the pre-operating period, the business permits and
licenses, the project schedule, forms and organization, the organizational
structure, manpower requirements and job analysis are also included in the
feasibility study
...
Market Study
The proponents focuses on the 4P’s which includes product concept and its
features, pricing of products, the positioning of the product in the market and the
tools to apply in promoting their product by means of different advertisements
...
Technical Study
This topic involves the location of the business and the machines and
equipment to be used in the operation
...
Management Study
Employees plays an important role in every business so to keep them from
doing well, they must be rewarded and incentives must be given, it would be an
effective motivational ways to make let them work harder and smarter
...
Socio Economic Study
The main concern of this topic is the benefits of the product to the people
as well as to the government and environment
...
It can be seen in printed
books, journals, encyclopedias magazines, newspaper and other publications
...
Local Literature
In the book entitled “The Philippine Salacot” written by Jose Lardizabal
...
salakot just means hat,
without any fine distinctions except to refer to any head covering with a wide brim
and of woven or nonwoven material
...
However, this restricted view is also the reason behind its flexibility, which has
led to the endless variations on the same theme, like a thousand jazzy riffs on
the same classical fretwork
...
To the native Filipinos, that astounding diversity is second-nature; they don't
question it
...
Not so the foreign, especially Western, visitor, who is
often used to rigid forms and types, to adhering to unbending rules and
immutable standards
...
There are rattan hats, buri hats, reed
hats, nipa hats, upo (giant bottle gourd) hats, bamboo hats, pandan hats,
coconut leaf/midrib hats, and even sea turtle shell hats
...
If today's fashion sensibilities are any
clue, which is Americanized (not just here, but all over the world), this
observation holds credence
...
Outside of the basic salakot structure are designs that deserve a term
and classification of their own
...
If they have time to examine these ancient native and
colonial-era hats more closely, they will stand to be surprised at what is out there,
or used to be
...
In their stead are the
ubiquitous NBA baseball caps, fishermen's hats, cowboy hats, newsboy hats,
fedoras, visors, straw hats, and assorted hip-hop headwear, from trucker caps to
knitted beanies, reflecting the almost-total Americanization of Filipino society of
today
...
With self-rejection, the irretrievable loss in ethnic art,
handicraft knowhow/weaving technology, and source of national pride can only
be assured
...
The fashion history of caps has seen cultural and social there
are so many changes
...
Today’s caps are not the
same as they used to be, evolving into a more comfortable accessory
...
These uncomfortable styles were worn to show status and to gain
respect
...
However, today the cap is not so much
about status but more about individual personality
...
Today, caps are worn either as fashionable
accessories, as a means to keep the head warm in the winter, or to cover up “bed
head”
...
If men
are to wear a cap it is usually to show their personality or lifestyle or simply to
match an outfit
...
There is more freedom associated with
caps as anyone can wear any style they want, no matter their social status
...
Maybe with no need prove
themselves, men don’t find caps as important anymore
...
DEFINITION OF TERMS
Some words written in the research are maybe not familiar to some people
so the proponents provides list of unfamiliar words with its meanings
...
Absenteeism – the practice or habit of being absent from work or school
...
Incentives – something that encourage a person to do something or to work harder
...
Slovin’s Formula – a tool used to calculate the sample size (n) given the population
size (n) and a margin of error (e)
...
Survey – an activity in which many people are asked a question or series of
questions in order to gather information about what most people do or think about
something
...
Vinyl – a plastic material from a polymer of a vinyl compound or a product (as a
resin or a textile) made from such polymer
...
METHODS AND PROCEDURES
To be able to gain more information the proponents used the descriptive
method a research designed to help every researcher to acquire the data that they
need to be use in the feasibility study
...
Survey is a sociological investigation that uses set of questions to be
answered by the respondents
...
Research provides something about the persons who can be their
possible customers in the future, the details about the needs and wants, their views
towards the product and the improvement that they want to see and features that
they want to have
...
Formula:
n= N
1+Ne2
Where:
N= the number of sample population needed in the study
e= the margin of error which is 5%
n= total number of population needed
Given:
148,981= Total Population of Tanauan City, Batangas in the year 2017
Solution:
n=
148, 981
1+Ne2
=
148, 981
1 + (148,981) (
...
0025)2
=
148, 981
373
...
93
n = 399
Title: INTRODUCTION TO BUSINESS
Description: SAMPLE BUSINESS BACKGROUND CASE STUDY
Description: SAMPLE BUSINESS BACKGROUND CASE STUDY