Notesale: Turn your study into money

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DESIGN THINKING
The Design Thinking (DT) Process has been credited with driving innovations such as the
computer mouse, the original Palm Pilot PDA’s, and Pixar’s hit movies
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Regardless of the hype, DT offers provocative ideas to
use in making decisions and managing teams
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It’s a human-centric, holistic approach to problem solving
and business thinking that employs empathy, ideation, prototyping, and experimentation to
solve real-world issues
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It relies on both creativity and logic
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It crazy collaborative
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The empathize mode is the
work you do to understand people within the context of your design challenge
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As a design thinker, the problems you are trying to solve are rarely your own—they are those of
a particular group of people; in order to design for them, you must gain empathy for who they
are and what is important to them
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View users and their behavior in the context of their lives
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Engage
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Prepare some questions you’d like to ask but expect to let the
conversation deviate from them
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Certainly, you can – and should – combine observation and engagement
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Have them physically go through the
steps and talk you through why they are doing what they do
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It is your chance, and responsibility, as a design thinker to define the challenge you are
taking on based on what you have learned about your user and about the context
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More
importantly, your POV defines the RIGHT challenge(s) to address based on your new
understanding of people and the problem space
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What patterns have
emerged when you look at the set? If you noticed something interesting, ask yourself (and your
team) why that might be
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Phase III: Brainstorming Solutions
Ideate is the mode of the design process in which you concentrate on idea generation
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Ideation
provides both the fuel and the source material for building prototypes and getting innovative
solutions into the hands of your users
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Particularly
early in a design project, ideation is about pushing for the widest possible range of ideas from
which you can select, not simply finding a single, best solution
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For example, in brainstorming, you leverage the synergy of the group to reach new
ideas by building on others’ ideas
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Phase IV: Prototyping Solutions
The prototype mode is the iterative generation of artifacts intended to answer questions that
get you closer to your final solution
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To ideate and problem-solve
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To communicate
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To start a conversation
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A prototype is an opportunity to have another directed conversation
with a user
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Committing as few resources as possible to each idea means
less time and money invested up front
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Even if you aren’t sure of what you’re doing, the act of picking up some
materials—posits, tape, and other small objects are a good way to start!—will be enough to get
you going
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Let go before you find yourself getting too
emotionally attached to one (1) prototype
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It is another
opportunity to gain empathy from the target market of the product
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Testing informs the next iterations of prototypes
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To learn more about your user
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To refine your POV
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How to Test?
Show; Don’t Tell
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Create your prototypes and test them in a way that feels like an experience
that your user is reacting to, rather than an explanation that your user is evaluating
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Bringing multiple prototypes to the field to test gives users a basis for comparison,
and comparisons often reveal latent needs

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