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DISRUPTIVE THINKING AND INNOVATION

Types of Innovation
Process Innovation – is a change in the way a product or service is manufactured, created, or
distributed to achieve greater efficiencies
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They either create new markets or
reshape existing markets
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• Low-end disruptive innovations can occur when existing products and services are “too
good” and hence overpriced relative to the value existing customers can use
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Product/Service Innovation – are creative new ideas that do not alter established business
models
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Disruption is a process
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2
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Consider the healthcare industry
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3
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A third common mistake is to focus on the results achieved – to claim that a company is
disruptive by virtue of its success
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Incumbent companies do need to respond to disruption of it is occurring, but they should not
overreact by dismantling a still-profitable business
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1
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2
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Because we have some website that can easily access and you don’t need to pay for
the information that you need and that is why Encyclopedia Britannica needs to stop
their printing books
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Do you think that people will still use Encyclopedia Britannica even if it is not in hardbound
anymore?
I think no, because Encyclopedia Britannica already have an website instead of using
books you can used their website but you need to pay
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Provide points that will prove that people prefer Encyclopedia Britannica over
Wikipedia and other websites
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While Wikipedia is technology
that allows a lot of collaboration in such a way, it is actually grows quite easily with a
lot of facts or truths and lies, all of them mixed together some article are great of
quality some other not
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Provide points that will prove that people prefer Wikipedia and other websites over
Encyclopedia Britannica
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