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Business and Technical English
LESSON 5
EFFECTIVE COMMUNICATION
DEFINING OBJECTIVES-I
Outline
In this lecture, you will learn:
• Defining Objectives
• Document Purpose
a
...
Implicit Purposes
o to establish a relationship
o to create trust and establish credibility
o to document actions
Defining your Communication Objectives
Defining Objectives – determining what your document needs to accomplish to be successful
...
Defining objectives has a
strong link with the audience analysis covered in the last lesson
...
Although there are many explicit purposes for creating a scientific or
technical document, there are four general categories:
• To provide information
• To give instructions
• To persuade the reader
• To enact (or prohibit) something
Points to keep in mind while writing a document
Make the explicit purpose clear at the beginning of your document in an abstract, an executive
summary, an introduction, or all of these
...
You may also need to identify the person, the agency, or the contract requiring or authorizing the
document or research
...
Among the most common of these
goals are to establish a relationship, to create trust and credibility, and to document actions
...
Explicit Purposes of a Document
Explicit purpose means the purpose which is clearly stated
...
Documents that provide information
Document Types
• Literature reviews
• Specifications
Sections in Document
• Background
• Theory
• Materials
• Results
• Tables
Example
“This document will discuss the reasons behind constructing a new Trade Center in Islamabad
...
”
Documents meant to ‘persuade’ the reader
Document Types
• Proposals
• Recommendation Reports
• Job application Letters
• Résumés
© Copyright Virtual University of Pakistan
Page 30
Business and Technical English
Sections in Document
• Discussion
• Conclusion
• Recommendation
Example
“This document proposes a feasibility study for constructing a new Trade Center in Islamabad
...
”
b
...
Keep your
implicit goals in mind when writing a document
...
Common goals are:
•
•
•
To establish a relationship
To create trust and establish credibility
To document actions
To Establish a Relationship
Communication not only conveys information but also establishes a relationship between a
speaker and listener, or a writer and reader