Notesale: Turn your study into money

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Communications, Ethics & CSR Course
Guidelines for Writing a Research Paper
Seneca College of Hospitality & Tourism

Purpose
Research is the collection of data or of existing information
Why do this?
• To gain expertise of a certain topic/field/discipline and be able to provide advice
• To explore and gain understanding of a certain topic/field/discipline
• To create new information and create new discoveries of that topic/field/discipline

Research Components
1
...

3
...

5
...
Dialectics and presenting thesis
a
...
Present the information you gathered in sequential order to support your thesis
c
...
Synthesize your position and the opposite to create a conclusion

Research Types
e
...
On-Site Observation: what do you notice on site? (Cleanliness, process issues,
inventory issues, poor employees scheduling, staffing, appearance, food,
technology, customer journey analysis (convenience, user friendly) etc
...
Interviews or focus groups: employees, managers, executives;
iii
...
In-house documentation service blueprint, financial revenue
documents, revenue management tools, marketing goals, guest survey
scores, employee comments, comp
...


2
...
If the hotel wants to conduct
a new marketing strategy, what local events might they use to their
advantage? Eg
...
Surveys: In case you want to obtain standardized responses from a larger
number of staff;
f
...
Articles written by experts providing useful information concerning the status,
progress, improvement potential of the industry, etc
...
Articles written on other hotels and their strategies for success
iii
...


Sources of Existing Information
a
...
Wikipedia: Wikipedia is the largest, and open-source encyclopedia in the world, and that it is
crucial for basic, broad understanding of varying topics
...

ii
...
SKIFT
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TED Talks
iv
...

v
...
Newspapers
b
...


Government Reports or Statistics: http://www
...
gov
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ca/en/tourism/tourism
...


Industry whitepapers/Publications
Eg
...
amadeus
...
pdf

iii
...
Seneca Libraries: http://library
...
ca/

Research Requirements
In order to distinguish between what is true and what is not true, we must always know where the
information or data comes from
...
senecacollege
...
html
The researcher must also note down who the author of the information is when reading an article to
determine validity of that source

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