Notesale: Turn your study into money

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HOFSTEDE´S CULTURAL DIMENSION
Technology has made the world a small place
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As expected, the initial stages of such visits
result in cultural conflicts
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Studies such as the “GLOBE study, Trompenaars’ cultural
dimensions and Hall’s cultural dimensions” have all attempted to explains the different
cultural dimensions
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The study is
classified into six dimensions as illustrated in the diagram below
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business-to-you
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Power distance explores the degree to
which the less powerful (followers) accept and expect that power is unequally distributed
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For Example, a family can have the father as the head, the overall voice over the kids
and children while in another, both the husband and the wife have equal powers within the
household
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Individualism explores to what extent the
people in a society only focus on themselves and their immediate family members
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In collectivism however, right from birth, people are “integrated into strong, cohesive ingroups, often extended families
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The most important aspect of this dimension is the society´s overall self-image
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How
are duties divided across the various genders of that society? Is the society more assertive,
competitive, caring, or cooperative?
A masculine society is characterised by stiff competition, praise, and recognition
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In a feminine society
however, people work in cooperation and have empathy for one another
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UNCERTAINITY AVOIDANCE
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The struggle is in trying to control the future or
just live it day after day
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They as a result develop strong beliefs and behaviours and do not entertain certain
ideas
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People freely tolerate ambiguity and do not need strict rules to contain uncertainty
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This dimension
investigates how deep a society holds on to its past traditions at the expense of the future
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This kind of society is fearful and uncomfortable of new ideas and change
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They
recognize that ideas and ways of life are fast changing
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The future is more important than the past
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A society in which
people are free to express their desires and go for that which they want is a free or indulgent
society
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There is excessive control into ones´ desires and impulses

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