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The Basic Elements of Culture
Culture can be defined as:
“The collective programming of the mind that distinguishes the members of one
group or category of people from the other” (Hofstede 1980)
“The systems of knowledge shared by a relatively large group of people
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” (Cambridge dictionary)
From the above definitions, culture can be learned and passed on to groups of people from
time to time
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slideserve
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SOCIAL STRUCTURE
The social structure determines the role of individuals within the society
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Using Geert

Hofstede’s cultural dimensions, social structure classifies a society as either individualistic or
group focused
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LANGUAGE
Language is a group of words or ideologies that have been organized in a structured manner
to portray a meaning
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Language organizes the
thought pattern of a culture
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3
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Because of communication, cultures can be classified as either low context or high context
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Both verbal and non-verbal communication are significant
forms of communication
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4
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Approximately 80%of the world subscribe to some religion
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5
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Generally, they play a
vital role in shaping our daily lives
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When we express values through words and behaviours, they become
attitudes
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