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Title: Eco-centric and Anthropocentric environmental attitudes
Description: ecocentrism—valuing nature for its own sake, and anthropocentrism—valuing nature because of material or physical benefits it can provide for humans.

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ECO- AND ANTHROPOCENTRIC
ENVIRONMENTAL ATTITUDES

ENVIRONMENTAL BEHAVIOR
Values

Environmental knowledge

Attitudes
Environmental concern

Belief/disbelief

Resources
Pro-environmental behavior

Examples from others

The concern is growing, in 2014 71% of Finns stated that they are concerned about the environment, in 2019
the number was up to 77%
...
Customers + other stakeholders
- What are their attitudes?
- How can we meet with their demand?

2
Title: Eco-centric and Anthropocentric environmental attitudes
Description: ecocentrism—valuing nature for its own sake, and anthropocentrism—valuing nature because of material or physical benefits it can provide for humans.