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Title: OFFENSIVE AND DEFENSIVE COMPETITIVE STRATEGIES
Description: In order to survive in the markets, companies adopt various strategies. Offensive and defensive approaches are use to fight and keep competition at bay while serving various corporate objectives.
Description: In order to survive in the markets, companies adopt various strategies. Offensive and defensive approaches are use to fight and keep competition at bay while serving various corporate objectives.
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OFFENSIVE AND DEFENSIVE STRATEGIES
Companies come up various approaches in their attempt to survive in markets
...
An offensive strategy is one that
actively tries to pursue and bring about changes
...
Generally, they heavily invest in Research and
Development as this helps them to stay ahead of competitors
...
A defensive strategy protects a business from threat of competitors
...
It helps protect the market share
which has a direct relationship with profits and customer confidence and happiness
...
Its objectives
include:
•
maintaining the existing market share and maximizing profits
•
maintaining the top position in the market
•
protecting the current levels of competitive advantage
...
On the contrary, defensive strategies hold onto the current
market share and uses competitive advantage to win the competition
Title: OFFENSIVE AND DEFENSIVE COMPETITIVE STRATEGIES
Description: In order to survive in the markets, companies adopt various strategies. Offensive and defensive approaches are use to fight and keep competition at bay while serving various corporate objectives.
Description: In order to survive in the markets, companies adopt various strategies. Offensive and defensive approaches are use to fight and keep competition at bay while serving various corporate objectives.