Notesale: Turn your study into money

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THE FUTURE OF SHOPPING
Do you get a buzz out of buying something, a little tingle of excitement? That is your brain
producing dopamine
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Over 4 trillion dollars were spent on online purchase
in 2020, almost a third more than the year before
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Retailers have been forced to adapt and innovate
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For example,
if you wanted to buy your suit of armour, you would go to an armorer who would knock it up
to your specifications
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Mass production made goods cheaper but a lot less personalized and
distribution was tricky
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The only way to buy was through these shops
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Fast
forward to the advent of superstores and out of town malls that presented a variety of options
in terms of stores for consumers to buy from
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With more choice came more power for the consumer
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Glossy ads appealed to
the customers for decades, but the internet has now put consumers in the driving seat
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They call the shots
on what´s and what´s not
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Live streaming selling has helped to make
China the world leader in e-commerce
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The Chinese internet market is very
highly developed with “singles day” capable of doing billions of dollars worth of transaction
in an hour
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com, and Pinduoduo which
combined account for almost 80 percent of the market
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These super app ecosystems give the retailers intimate knowledge of

exactly what their users like, want, and buy
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Some Chinese tech firms are even using
people's digital footprint to influence the way goods are produced
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For years they regarded the internet as secondary to
the store, spending huge sums on store space
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2 square meters of
retail space for every single
one of its inhabitants, six times the level of China
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Online companies have huge amounts of collected
data about their customers
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Amazon exceeded 100 billion dollars in
quarterly sales for the first time ever in the last three months of 2020
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Although Amazon passes on the sale to the brand, it doesn't
pass on much of the customers data meaning that companies know very little about who is
buying their products
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Nike´s loyalty scheme
allows it to create customer profiles of its 250 million members, 70 million of whom joined
during the pandemic
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Their apps let users customize their own shoes and in
doing so learn the customer's favourite colours and designs
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As shopping shifted online, the pandemic sparked a greater need for this type of direct-toconsumer selling
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Inspired by the Chinese model, Shopify aims to create an ecosystem
which integrates e-commerce with social media
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This ecosystem is great for providing brand theatre and

experience with the customers
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Retailers will know increasing amounts about customers behaviour, habits, and preferences
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