Notesale: Turn your study into money

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THE FIVE ”C´s” OF MARKETING
The five C´s of marketing have been used and considered by business owners and marketeers
for decades
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They act as a general guideline when businesses are creating a marketing strategy
or thinking about a marketing plan
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COMPANY
This tends to involve an assessment on whether your company meets the needs and
requirements of its target audience
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In many cases a good tool to find out your company's strengths and
weaknesses is SWOT analysis
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CUSTOMERS
This section of the five Cs is to determine what are the needs of your customers and clients
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To compete successfully in the
marketplace, you need to know what the motivation behind your customer´s purchases is
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3
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You need to determine whether your competitors are meeting the
customers’ needs, how many do you have, and whether they are an active threat to you
together with their strengths and weaknesses
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COLLABORATORS
In this section you need to conduct detailed research to see if there's any third party outside of
your company which can help you gain an advantage
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5
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They include political
issues, legal problems, trade regulations, taxes etc
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PEST (Political, Economic, Social and Technological) analysis is ideal in
this section as it can help your business create a long-term strategy by keeping track of the
external factors
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