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7 C’s OF COMMUNICATION
1
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A sender should keep in mind the receiver’s background, needs and attitude
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In order to make the message complete the following guidelines should be kept in mind
✓ Provide all the necessary information by answering all the ‘Wh’ Questions (what,
when, which, why, who)
✓ Give some new ideas if necessary, sometimes new information create a good image
on the mind of decoder
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Correctness
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•
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All facts and figures given in message must be correct
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Even unintentional mistakes are not excused
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Corrections have following characteristics:
✓ AV aids such as graphs and charts must be given a complete eye if necessary
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3
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Include relevant materials
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Organise your message well
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Concreteness:
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Being specific, dynamic, definite and vivid instead of being vague and general
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Through concreteness the message becomes more vivid and interesting and
exaggerations must be avoided
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5
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There should be friendliness along respect in your communication
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Such
as sorry, please, thank you etc
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e
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Omit irritating expressions
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Courtesy vanishes anger from a personality and win hearts of people
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Clarity:
i
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7
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Similarly short words should be preferred to the longer ones
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Consideration:
i
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Include non-biased gender language i-e instead of using policeman, use police
officer for both the genders
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(interference in other’s matters)
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e
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Make an attempt to know
your audience, their requirements, emotions as well as problems
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