Notesale: Turn your study into money

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Adam says digital marketing has been
made to seem way more complicated than
it actually is
...
Adam says there are some
significant advantages to using digital
marketing and all the digital channels that
we now have available
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Digital marketing also
allows you to get immediate feedback
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Digital marketing tends
to be a whole lot easier to measure and to
track because everything 's digital which
means we 've got a digital trail allowing us
to measure costs and results and
everything in real time
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These four principles have stood
the test of time and are gon na be just as
relevant today as they are a hundred years
from now
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Next is the market
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Most businesses do this completely
backwards
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And then rush in
there, forgetting all about the message and
the market and the model
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By the
time you get to media, the choices should
be evidently clear
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Organic content shows up in the
news feeds of people that follow you
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 The choice between organic
and paid comes down to time versus
money but also the rate at which you want
to experience results
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This is a
recipe for failure
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Discovery
marketing is the difference between search
and discovery marketing
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But just like with
direct response marketing and brand
awareness marketing, you wan na make
sure that you 're using the right tool for the
right job at the right time in the right place
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Essentially the end state or the
benefits or the outcome or the results that
someone will experience after working with
you
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