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Title: Search Engine optimization (SEO)
Description: Search Engine option easy step-by-step explanation.
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Search Engine
Optimization (SEO) - I

Prepared by :
Vaibhav Dhulap

2023

Search Engine Optimization (SEO)

Search Engine Optimization (SEO) is the activity of optimizing web pages or whole sites in
order to make them search engine friendly, thus getting higher positions in search results
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It helps to locate information on World Wide Web
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It is a software component that traverses the
web to gather information
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Search engines make use of Boolean expressions AND,
OR, NOT to restrict and widen the results of a search
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It then uses software to search for the information in the database
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Once the web crawler finds the pages, the search engine then shows the
relevant web pages as a result
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This search criterion may vary from one search engine to the other
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4 Pigeon Algorithm
Launched - Jul 24, 2014
Goal - Provide high-quality, relevant local
search results
Hazards• Poorly optimized pages
• Improper setup of a Google My Business page
• NAP inconsistency
• Lack of citations in local directories (if relevant)
How to Stay Safe •
• Optimize Your Pages Properly
• Setup Google My Business Page
• Make sure your NAP is consistent across your
local listings
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5 Hummingbird Algorithm
Launched - Aug 22, 2013
Goal - Produce more relevant search results
by better understanding the meaning behind
queries
Hazards• Exact Match Keyword Targeting
• Keyword Stuffing
How to Stay Safe •
• Expand Your Keyword Research
• Discover the language your audience uses
• Ditch exact-match, think concepts
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• Get featured in relevant local directories
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Most people
enter search phrases that consist of two to five words
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Good keyword phrases are specific and descriptive
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Samsung mobile phone
Long tail keyword: 3,4 words and more
For Ex
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Best veg, non-veg hotel in India
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• Keywords in the tag(s)<br> ...<br> <br />• Keywords in <h1> or other headline tags<br> ...<br> <br />• Keywords in the URL or website address<br> ...<br> Keyword planner (for keyword research)<br />2<br> ...<br> SEMrush<br /><br /> 1<br> ...<br> <br />Step 1: Search Keyword planner tool in Google and click on the first result<br> ...<br> <br /><br />Step 4: Click on Discover new keywords<br /><br /> Step 5: Enter keywords you want to search<br /><br />Step 6: Start with keyword planner<br> ...<br> Or, you can select multiple locations<br> ...<br> 5 On-Page Optimization<br />On-page SEO is the practice of optimizing individual web pages in order to rank<br />higher and earn more relevant traffic in search engines<br> ...<br> <br /><br />URL<br />The keyword must be in the URL<br> ...<br> <br />Space & underscores should be replaced by hyphens<br /><br />Heading<br />The heading should be in <h1> Heading </hl> format<br> ...<br> <br />Put your main keyword in Hl<br> ...<br> <br />Syntax:<br /><img src="image path" height="500px" width="600px" alt="Name<br />of Image"><br /><br /> Content<br />Quality content should be on your website followed by the PANDA algorithm<br> ...<br> Given links should<br />be relevant<br> ...<br> Hyperlinks are<br />considered either "external" or "internal" depending on their target or destination<br> ...<br> <br />In layman's terms, if another website links to you, this is considered an external link<br />to your site<br> ...<br> <br /><br />Code Sample:<br /><a href="http://www<br> ...<br> com/">Link Anchor Text</a><br /><br />Footer:<br />• Footer is also an important part of your website for better understanding for a<br />crawler<br> ...<br> <br /><br />Founder<br /><br />CEO<br /><br />Marketer<br /><br /> <hr /><div class="preview_top"><b>Title:</b> Search Engine optimization (SEO)<br/><b>Description:</b> Search Engine option easy step-by-step explanation.<br/><div class="noteinfo"><a class="buybasket" href="/buy/274327">Buy These Notes</a><a class="action preview" href="preview/274327">Preview</a></div></div> </div> </div> </div> <div class="container"> <div id="footer"> <ul class="info"> <li><a href="become-a-notesale-ambassador">Become a Notesale Ambassador</a></li> </ul> <ul class="anc"> <li><a href="terms-and-conditions">Ts and Cs</a></li> <li class="last"><a href="contact-us">Contact Us</a></li> </ul> </div> </div> <script type="text/javascript" src="/path.js"></script> <script type="text/javascript" src="/notesale.js"></script> </body> </html>