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SEO For Beginners: A Basic Search Engine Optimization
Tutorial for Higher Google Rankings

3
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So how do you join the
other 9% of web pages and start getting free, consistent and passive traffic
from search engines like Google? Step 1 is to find relevant keywords that
people are searching for and see how these search queries fit into your
business
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The easiest way to start finding
relevant keywords is to put yourself in the shoes of a potential customer
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Knowing that “Toronto Wedding Photographer” i s a
more popular search query than “Wedding Photographer in Toronto” will
help us make smarter copywriting decisions
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For a typical wedding photography home
page, I might have some images, a short about us section
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Then for the meta description, you can explain in a couple
brief sentences what the page is about
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The last thing you should do is to include your primary keyword
phrase in the url of the page
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With wedding photographers, people seem to be searching for Toronto
wedding photographer most
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Offpage SEO often refers to link building
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The more quality
backlinks you can get from relevant pages, the higher you'll rank in

Google
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As a wedding photographer, you might want to contact other local flower
shops, reception halls, and wedding planners
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With guest
posts, your reason to contact them is pretty reasonable and you'll be
providing value
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People are more likely to link to your content if it's helpful, actionable, and
solves a problem
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It has around 1,400
monthly searches in Canada
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So you could create a post with helpful and practical value
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