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Title: Feature Writing - Journalism Study Guide
Description: This study provides an in-depth discussion of feature writing, which includes the elements, types, characteristics and parts of a feature article, as well as the characteristics a good feature writer should have. Use this guide to help you write your own feature article!

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FEATURE WRITING
I
...

● Ivar Gica (1988),
an article with an interesting title and an equally
exciting lead paragraph, sustained interest,
suspended and reasonably satisfying ending
...

● In feature, the immediacy of the event is secondary
...
Elaboration, mood,
context, detailed description, emotion and,
sometimes, humor surround bare facts
...

● Ideally, a feature has elements of both and the
writer can use a variety of techniques and devices
to add “color” to the story
...


FEATURE spells

Elements of a
Feature Story

Creativity

Subjectivity

Informativeness

F - factual not fictitious
E - entertaining
A - appealing to the emotions
T - timely / not timely
U - unusual
R - reader-oriented
E - explanation, extrapolation - extending / projecting
known info






creativity
subjectivity
informativeness
entertainment
imperishable

Feature writing allows a reporter to create a story virtually
at will, but still he is bound to observe factual & accurate
reporting
● Some feature stories are written in the first person /
the "I approach" thus allowing the reporter to inject
his own emotions & thoughts
...

A feature story may lack in hard news value, but can
constructively inform public of a situation / aspect of life
that may escape coverage in hard news stories
...


● It has now become a must for the newspapers to
device a way to be able to attract their fast
dwindling number of readers
...


● While news stories are highly perishable, feature
stories are generally not
...

● Veteran writers may keep a list of possible feature
stories which they intend to write in the future

Types of Feature Articles

Common Types of
Feature

Human interest
feature










Human interest feature
Personality feature
Historical feature
Analytical feature
Travelogue
How-to feature
Unusual feature
I-account feature

It involves people and their troubles, failures and
successes
...
The information usually comes from interviews
with successful people or celebrities
...


Analytical feature

It dissects a problem such as school vandalism or student
cheating and describes how some people would try to
solve the difficulty
...


How-to feature

It aims to explain a process or how a certain product or
service is made or rendered
...


I-account feature

It narrates the first hand experiences of the feature writer
...
Characteristics of a Feature Article
(Pangilinan, 1988)

1
...
Usually more entertaining more often that it informs, instructs or
advises
...
Factual and requires reporting ; well-organized
4
...

5
...
May or may not be timely

IV
...

2
...

4
...


Has variety of subject matter
Variety of tone as it may be light / serious
Has a variety of form & style
Should always be factual & accurate as any journalistic writing
A well-organized form of writing & observes the principles of effective
writing such as unity, variety, & coherence

V
...


Narrative Lead

The technique used by this lead is to create a situation
...


Quotation Lead

A profound succinct quote can make an interesting lead
...


Direct Address Lead

The reporter communicates directly to the reader,

The Teaser Lead
Guidelines in Writing
Feature Lead

It is a device to deceive readers in a jesting manner
...

2
...

4
...


Be succinct
Write short paragraphs
Use action words
Adjectives can provide needed glitter
Hook the reader for the first few words

Be succinct

Don't waste words
...


Use action words

The verb is the spark plug
...
Characteristics of a Good Feature Writer
1
...

3
...

5
...

7
...
Organization of Ideas

Terms
Laws of Progressive
Reader Involvement

Introduction

Responsibilities of
Lead

Rising Action

Notes
1
...

3
...


Tease me
...

Prove it
...


● begins with an eye-catching "showcase" lead

● must set the tone for what follows
● must get the article underway
● must bridge the rest of the article

● has a fully organized body with a smooth flow of facts
/ ideas

Climax

Falling Action

Conclusion

How to Get People
Interested in Your
Writing

Substance of
Feature

● builds up an interesting picture of the story
● tries to draw a picture of the subject / event

● brings the reader gently down
● it makes for a perfect way to wrap up the article

● ends with strong words
● must end with a "coda", reminding the reader how the
article began
● end stories in memorable ways ; it's often good to use a
quote
- this is called a clincher

● Know your reader
● Know your end goal
● Explain why the reader should care
(the classic "benefits over features" marketing rule)
● Anticipate questions
● Write tightly








Facts
Quotes
Description
Anecdotes
Analysis
Pay off / Conclusion
- reward for readers persevering until the end


Title: Feature Writing - Journalism Study Guide
Description: This study provides an in-depth discussion of feature writing, which includes the elements, types, characteristics and parts of a feature article, as well as the characteristics a good feature writer should have. Use this guide to help you write your own feature article!