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Introduction to Digital Marketing
The future of digital marketing seems bright as the online world continues to evolve
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This
Edureka digital marketing full course video provides a thorough understanding of digital marketing from t
heory to practical applications
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Agenda
What is digital marketing?
Why do we use digital marketing?
How to create a digital marketing plan
Different types of digital marketing
Search engine optimization (on-page, off-page, Yoast SEO)
Paid marketing (Google Ads)
Content marketing
Social media marketing
Affiliate marketing
Email marketing
Integrated digital marketing campaign
Data-driven marketing
Career in digital marketing and how to become a digital marketer
Essential digital marketing interview questions with answers
What is Digital Marketing?
In simple terms, digital marketing is the promotion of products over the internet or any form of electronic
media
...
Digital marketing encompasses all marketing efforts that promot
e a product or brand using electronic devices or the internet, leveraging online marketing tactics such as s
earch marketing, email marketing, social media marketing, and mobile marketing to connect with current
and prospective customers
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Tasks that can be completed online cannot be done with traditional marketing
, such as printing ads, phone communication, and physical marketing
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Therefore, mastering digital marketing is es
sential for businesses and individuals alike
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The industry has
several divisions that work together to contribute to the overall growth of the firm
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The Scope of Digital Marketing
The future of digital marketing is booming worldwide
...
5 lakh job opportuni
ties in the digital marketing domain
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Digital marketing is flexible, easy to access, has high engagement ratio, and offers a promising career
with immediate results
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The Indian mark
eting traffic is expected to grow 291 times bigger than what it was in 2005
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AI has numerous potential applications in marketing, in
cluding content marketing, advertising, and customer service
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Chatbots are used to provide services like customer support, generating information, and ma
ny more
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Video Marketing
Video marketing is one of the most famous and important market trends today and is likely to continue for
the next five to ten years
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