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Exam Paper for Business Communication in BBA
(With Answers)
PAPER # 1
**BBA Business Communication Exam Paper**
**Duration: 2 hours**
**Instructions:**
- This exam paper consists of two sections: Section A and Section B
...
Select the most appropriate
answer for each question and mark it on the answer sheet
...
Write your answers in the
provided space
...

**Section A: Multiple Choice (2 points each)**
1
...
What is the primary purpose of a formal business report?
a) To persuade
b) To inform

2

c) To entertain
d) To vent frustrations
**Answer: b) To inform**
3
...
When writing an email subject line, which of the following is
recommended?
a) Use a vague subject to pique curiosity
b) Keep it short and descriptive
c) Include emojis for emphasis
d) Use all capital letters for urgency
**Answer: b) Keep it short and descriptive**
5
...
Explain the concept of active listening and why it is important in business
communication
...
It
involves giving your full attention, asking clarifying questions, providing
feedback, and demonstrating empathy
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It also encourages
open and effective communication, leading to better decision-making and
problem-solving
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Describe three potential barriers to effective cross-cultural
communication in a global business context
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- Cultural norms and customs: Varied cultural norms regarding
communication styles, gestures, and taboos can result in unintended
offense or confusion
...

8
...


4

**Answer:** The "you-view" in business writing focuses on addressing the
reader's perspective and needs rather than the writer's
...
For
example, instead of writing, "We offer a range of products," in the "youview," you would write, "You can choose from a variety of products to meet
your specific needs
...

9
...
In business
communication, its purpose is to provide a clear and concise overview of the
internal and external factors affecting the organization
...

10
...

**Answer:** Non-verbal communication refers to the transmission of
information and feelings through gestures, body language, facial
expressions, and other non-verbal cues
...


5

- **Handshakes:** A firm handshake can symbolize trust and
professionalism when meeting someone for the first time
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This sample exam paper covers various aspects of business communication
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PAPER # 2
1
...
(10 marks)
- Sender: The person or entity who initiates the communication by encoding
a message and sending it through a channel
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- Channel: The medium through which the message is transmitted, such as
speech, writing, gesture, or electronic signal
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- Feedback: The response or reaction of the receiver to the message, which
indicates whether the communication was successful or not
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2
...
(10 marks)
- Advantages:
- It is fast and direct, allowing for immediate feedback and clarification
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- Examples:
- A face-to-face conversation between a manager and an employee to
discuss a performance issue
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- Disadvantages:
- It is prone to distortion and misunderstanding due to noise, accent, tone,
or nonverbal cues
...

- Examples:
- A rumor spread by word-of-mouth among the employees that causes
confusion and anxiety
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3
...
(10 marks)

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- Routine messages: These are short and simple messages that convey
routine information, such as requests, confirmations, reminders, or
acknowledgments
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- A memo from a manager to remind the staff of an upcoming meeting
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- Examples:
- A proposal from a consultant to offer a solution to a client's problem and
persuade them to hire their services
...

- Informative messages: These are messages that provide factual
information, such as reports, newsletters, or manuals
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- A newsletter from an organization to inform its members of its activities
and achievements
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What are the main barriers to effective communication in business? How
can they be overcome? (10 marks)
- Physical barriers: These are obstacles that prevent or hinder the
transmission of the message, such as distance, noise, time difference, or
technical problems
...

- Semantic barriers: These are di
The delay was due to a [reason for delay]
...

Your order has now been shipped and should arrive within [number of days]
business days
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Thank you for your understanding and patience
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The following is a sample presentation outline on the topic of "Effective
Business Communication":
**Introduction**
* What is business communication?
* Why is business communication important?
* The different types of business communication
**Body**
* Guidelines for effective communication
* Be clear and concise
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* Be respectful and professional
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* Be aware of your nonverbal communication
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Which of the following is NOT a type of business communication?
* A
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Written communication

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* C
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All of the above are types of business communication
2
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Clarity
* B
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Correctness
* D
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Which of the following is NOT a barrier to effective communication?
* A
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Cultural differences
* C
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Clear and concise language
4
...
Ask for feedback
* B
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Repeat your key points
* D
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Which of the following is NOT a type of business letter?
* A
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Complaint letter

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* C
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Email
**Section B**
* **Short Answer Questions**
1
...
To inform, to persuade, to collaborate, and to build relationships
2
...
Formal, informal, and vertical
3
...
Sender's address, recipient's address, salutation, body of the letter,
and closing
4
...
Physical distractions, mental distractions, emotional distractions, and
judgmental listening
5
...
Body language, facial expressions, and vocal cues

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**Section C**
* **Long Answer Questions**
1
...

2
...

3
...

4
...

5
...

**Answers**
**Section A**
1
...
D
3
...
D
5
...
To inform, to persuade, to collaborate, and to build relationships
2
...
Sender's address, recipient's address, salutation, body of the letter, and
closing
4
...
Body language, facial expressions, and vocal cues
**Section C**
1
...
It also
helps to reduce misunderstandings and conflict
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The different types of business communication include oral
communication, written communication, and nonverbal communication
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Written communication includes emails, letters, and
reports
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3
...
The barriers to effective communication include:
* Language differences
* Cultural differences
* Personal biases
* Noise and distractions

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* Poor listening skills
5
...
It can also be used to build trust and rapport with others
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For example, additional questions could be added on topics such
as social media communication, business presentations, or intercultural
communication
...
For example, students could be asked to define key
concepts, explain the different types of business communication, and write
different types of business letters
...
The questions should
be clear and concise, and the students should have enough time to answer
them all
...

**Answer:**
Business communication is the process of exchanging information between
two or more people in a business setting
...
g
...
g
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Business communication is important for a number of reasons
...

**Answer:**
The different types of business communication include:
* **Oral communication:** This is the most common type of business
communication and includes face-to-face conversations, phone calls, and
video meetings
...
However, it can be difficult to document and can be
affected by factors such as noise and distractions
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Written communication is more formal and can be documented
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* **Non-verbal communication:** This includes body language, facial
expressions, and tone of voice
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However, it can be difficult to interpret and
can be influenced by cultural differences
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* **Completeness:** The message should include all of the necessary
information
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* **Correctness:** The message should be free of grammatical and spelling
errors
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**Question 4**
What are the different barriers to effective business communication? How
can these barriers be overcome?
**Answer:**
The different barriers to effective business communication include:
* **Language barriers:** This can be a problem when communicating with
people who speak different languages
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This can lead to misunderstandings
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* **Emotions:** Strong emotions can make it difficult to communicate
effectively

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