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Exam Paper for Strategic Management in BBA (With
Answers)
PAPER # 1
**Instructions:**
- This exam paper consists of three sections: Multiple Choice
Questions (MCQs), Short Answer Questions (SAQs), and Essay
Questions
...

- Write your answers clearly and legibly
...

- You have 2 hours to complete the exam
...

1
...
SWOT analysis stands for:

2

a) Strengths, Weaknesses, Opportunities, Threats
b) Strategies, Weaknesses, Objectives, Targets
c) Strategic, Workforce, Opportunities, Threats
d) Strengths, Weaknesses, Opportunities, Tactics
3
...
The BCG Growth-Share Matrix categorizes businesses into four
quadrants based on:
a) Market growth rate and market share
b) Market size and product quality
c) Revenue and profit margin
d) Market leadership and customer loyalty
5
...

6
...

7
...
Provide a brief description of each force
...
What is corporate social responsibility (CSR), and why is it
important for organizations in today's business environment?
**Section C: Essay Questions**
Instructions: Answer both of the following essay questions in your
answer booklet
...

9
...
Explain the key steps involved in
the strategic planning process
...
Analyze the challenges and opportunities that globalization
presents to businesses in terms of strategic management
...

**Answers:**
**Section A: Multiple Choice Questions (MCQs)**

4

1
...
Answer: a) Strengths, Weaknesses, Opportunities, Threats
3
...
Answer: a) Market growth rate and market share
5
...
Competitive advantage is when a company outperforms its rivals in
the industry by offering unique products, services, or cost advantages
...
, which has achieved competitive advantage
through product differentiation, creating unique and highly desirable
products like the iPhone and iPad
...
The Five Forces Framework by Michael Porter includes:
- Threat of new entrants: The potential for new competitors entering
the market
...

- Bargaining power of buyers: The influence buyers have in
negotiating prices or terms
...

- Competitive rivalry: The intensity of competition among existing
firms in the industry
...
Corporate social responsibility (CSR) is a company's commitment
to ethical and responsible business practices, including environmental
sustainability, social well-being, and ethical governance
...

**Section C: Essay Questions**
9
...
Key steps in the strategic planning
process include:
- Environmental analysis
- Setting objectives
- Formulating strategies
- Implementation
- Monitoring and evaluation
10
...
Challenges include increased
competition, cultural differences, and regulatory complexities
...
For example, a multinational corporation like Coca-Cola
faces challenges in adapting its products to local tastes while
benefiting from the opportunity to expand its market reach globally
...
Which of the following is NOT a step in the strategic management process?
o

A
...
Strategy formulation

o

C
...
Strategy evaluation and control

o

E
...
What is the purpose of a SWOT analysis?
o

A
...
To develop a strategic plan

o

C
...
To evaluate a strategic plan

o

E
...
Which of the following is a type of competitive strategy?
o

A
...
Differentiation

o

C
...
All of the above

o

E
...
Which of the following is a type of corporate strategy?
o

7

A
...
Related diversification

o

C
...
All of the above

o

E
...
Which of the following is a type of control mechanism?
o

A
...
Operational controls

o

C
...
All of the above

o

E
...
Define strategic management
...
What are the three main levels of strategy?
3
...
What are the five forces in Porter's Five Forces Framework?
5
...
What are the four main types of competitive strategy?
7
...
Strategic management is the process of formulating, implementing, and
evaluating strategies in order to achieve organizational goals
...
The three main levels of strategy are corporate strategy, business strategy, and
functional strategy
...
The four steps in the strategic management process are:

8

o

Environmental scanning

o

Strategy formulation

o

Strategy implementation

o

Strategy evaluation and control

4
...
The three main types of corporate strategy are:
o

Concentration

o

Related diversification

o

Unrelated diversification

6
...
The four main types of control mechanisms are:
o

Financial controls

o

Operational controls

o

Strategic controls

o

Cultural controls

Section C: Long Answer Questions (40 marks)
1
...

2
...

3
...


9

4
...

5
...

Answers:
1
...

Develop a competitive advantage: Strategic management helps organizations to
identify and exploit their strengths, and to develop a competitive advantage over
their rivals
...

Adapt to change: The business environment is constantly changing, and strategic
management helps organizations to adapt to these changes and to remain

competitive
...
Types of environmental scanning and their importance
There are two main types of environmental scanning:




External environmental scanning: This involves scanning the organization's
external environment to identify opportunities and threats
...

Internal environmental scanning: This involves scanning the organization's
internal environment to identify strengths and weaknesses
...


Environmental scanning is important because it helps organizations to identify the
forces that are shaping their environment, and to develop strategies that will help them
to capitalize

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PAPER # 3:
# Part A: Answer any 10 questions
...

- What is strategic management?
- Strategic management is the process of defining and implementing the long-term
goals and objectives of an organization in relation to its internal and external
environment
...

- What are the components of a strategic plan?
- A strategic plan typically consists of the following components: vision, mission,
values, objectives, strategies, action plans, and evaluation and control mechanisms
...

Corporate strategies deal with the overall scope and direction of the organization
...

Functional strategies deal with how to support the business strategies through various
activities such as marketing, finance, operations, human resources, etc
...
These
tools help to identify the strengths, weaknesses, opportunities, threats, political,
economic, social, technological, environmental, legal factors, competitive forces, valuecreating activities, market share, growth rate, industry attractiveness, business strength,
etc
...


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- What is a vision statement?
- A vision statement is a brief and inspiring statement that describes the desired future
state of an organization
...
It answers the question: what do we do and for whom?
- What are SMART objectives?
- SMART objectives are specific, measurable, achievable, relevant, and time-bound
goals that an organization sets to achieve its mission and vision
...

- What is a PESTEL analysis?
- A PESTEL analysis is a tool that helps to identify the political, economic, social,
technological, environmental, and legal factors that affect an organization or its
products/services
...
The five forces are: threat of new entrants,
threat of substitutes, bargaining power of buyers, bargaining power of suppliers, and
rivalry among existing competitors
...
The primary activities are:
inbound logistics, operations, outbound logistics, marketing and sales, and service
...


# Part B: Answer any 6 questions
...


- What are the steps involved in strategic management process?
- The strategic management process consists of four main steps: environmental
scanning (analysis), strategy formulation (planning), strategy implementation
(execution), and strategy evaluation (control)
...

- What are the generic strategies proposed by Michael Porter?
- The generic strategies proposed by Michael Porter are: cost leadership (low-cost
producer), differentiation (unique or superior product/service), focus (narrow market
segment), and combination (hybrid of cost leadership and differentiation)
...

- What are the advantages and disadvantages of joint ventures?

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- Some of the advantages of joint ventures are: access to new markets or resources,
sharing of risks and costs,
learning from partners,
synergy effects,
etc
...

- What are the criteria for portfolio analysis?
- Portfolio analysis is a tool that helps to evaluate the performance and potential of the
products/services or business units of an organization
...

- What are the challenges involved in strategy implementation?
- Some of the challenges involved in strategy implementation are: resistance to
change,
lack of communication,
poor coordination,
inadequate resources,
misalignment of structure,

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culture,
incentives,
etc
...


# Part C: Answer any 2 questions
...


- Explain the concept of strategic fit and its importance for an organization
...
It is important
for an organization to achieve strategic fit because it helps to: enhance its competitive
advantage, optimize its resource utilization, exploit its opportunities, overcome its
threats, satisfy its stakeholders, and fulfill its mission and vision
...

- Leadership is the process of influencing and motivating others to achieve a common
goal or vision
...


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- Describe the concept of core competencies and its implications for strategic
management
...
Core
competencies have several implications for strategic management such as: they help to
identify the sources of competitive advantage, they guide the choice of strategies and
markets, they enable the creation of value for customers and stakeholders, they
facilitate the development of new products/services or businesses, they enhance the
flexibility and adaptability of the organization, and they foster a culture of excellence and
continuous improvement
...

- Corporate social responsibility (CSR) is the commitment and obligation of an
organization to act ethically and responsibly towards its stakeholders and society at
large
...


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PAPER # 4
Questions:
1
...
Explain the different types of strategic management models
...
Discuss the importance of environmental scanning in strategic management
...
What are the different types of strategic analysis?
5
...

6
...

7
...

8
...
Discuss the importance of strategic control in strategic management
...
Write a short note on the following topics:
o

SWOT analysis

o

Porter's Five Forces framework

o

Value chain analysis

o

Core competencies

Answers:
1
...
It is a continuous
process that involves the analysis of the internal and external environment, the
development of strategies to take advantage of opportunities and mitigate
threats, and the implementation and evaluation of those strategies
...
The different types of strategic management models include:

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o

The Porter's Five Forces model

o

The Value Chain Analysis model

o

The SWOT Analysis model

o

The BCG Matrix

o

The GE Nine-Cell Matrix

o

The McKinsey 7S Framework

3
...
It is important for
strategic management because it helps organizations to identify opportunities
and threats, and to develop strategies that take advantage of opportunities and
mitigate threats
...
The different types of strategic analysis include:
o

External analysis: This involves analyzing the industry environment, the
competitive landscape, and the macroeconomic environment
...


5
...


o

Customer-based SBUs: These SBUs are defined by the customers that
they serve
...


6
...


o

Vertical integration: This strategy involves acquiring or developing
businesses that are in the upstream or downstream supply chain of the
organization
...


o

Diversification: This strategy involves entering new industries or markets
...
The different types of competitive strategies include:

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o

Cost leadership: This strategy involves focusing on becoming the lowestcost producer in the industry
...


o

Focus: This strategy involves focusing on a specific market segment or
niche
...
The different types of strategic implementation tools and techniques include:
o

Strategic planning: This involves developing a detailed plan for how the
organization will achieve its strategic goals
...


o

Performance management: This involves tracking and measuring the
organization's performance against its strategic goals
...
Strategic control is the process of evaluating the effectiveness of an
organization's strategies and making adjustments as needed
...

10
...

Porter's Five Forces framework: Porter's Five Forces framework is a tool
that helps organizations to analyze the competitive landscape in their
industry
...

Core competencies: Core competencies are the unique skills and
capabilities that give an organization a competitive advantage
...
Strategic management is the process of: (a) Formulating and implementing
strategies to achieve organizational goals (b) Analyzing the external and internal
environment of an organization (c) Evaluating the performance of an organization
(d) All of the above
2
...
SWOT analysis is used to: (a) Identify an organization's strengths, weaknesses,
opportunities, and threats (b) Develop a corporate strategy (c) Select a business
strategy (d) All of the above
4
...
The BCG matrix is used to analyze a company's: (a) Product portfolio (b)
Competitive position (c) Financial performance (d) Organizational culture
Section B: Short Answer Questions (20 marks)
1
...

2
...
Discuss the advantages and disadvantages of mergers and acquisitions as a
growth strategy
...
Identify and explain the four types of competitive strategies
...
What are the key factors to consider when choosing a strategic management
consultant?
Section C: Long Answer Questions (30 marks)
1
...
is a multinational technology company that specializes in consumer
electronics, computer software, and online services
...

Apple faces a number of challenges in the competitive landscape, including:


The increasing popularity of Android-based smartphones and tablets



The rise of Chinese smartphone manufacturers



The saturation of the global smartphone market

Apple must also contend with a number of regulatory challenges, such as antitrust
lawsuits and government scrutiny of its data collection practices
...
The company's success can be attributed to its strong brand
image, its focus on innovation, and its loyal customer base
...
Essay:
Discuss the importance of strategic management for businesses of all sizes
...
(d)
2
...
(d)
4
...
(a)
Section B:
1
...

2
...

3
...
However, they can also be complex and expensive, and there is a
risk that the combined company will not be successful
...
The four types of competitive strategies are cost leadership, differentiation, focus
on broad differentiation, and focus on low cost
...
When choosing a strategic management consultant, it is important to consider
their experience, expertise, and track record
...

Section C:
1
...
The
company's business strategy is to differentiate its products and services through
innovative design

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KEYWORDS:
1
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Strategic Management
3
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Exam Paper with Answers
5
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BBA Program
7
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Business Strategy
9
...
Business Analysis
11
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BBA Study Material
13
...
BBA Practice Exam
15
...
Strategic Management Solutions
17
...
BBA Course Material
19
...
BBA Test Paper
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

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strategic management
BBA
exam paper
answers
business strategy
organizational strategy

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competitive strategy
SWOT analysis
Porter's Five Forces
value chain
core competencies
generic strategies
growth strategies
diversification
mergers and acquisitions
strategic planning
strategic implementation
strategic control
business environment
industry analysis
competitive intelligence
strategic decision-making
strategic leadership
corporate culture
change management
innovation
sustainability
ethics

I hope this helps!

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