Notesale: Turn your study into money

Document Preview

Extracts from the notes are below, to see the PDF you'll receive please use the links above

---

Exam Paper for E-Commerce in BBA (With Answers)
PAPER # 1
**E-Commerce Exam Paper**
**Course**: BBA in E-Commerce
**Duration**: 2 hours

**Instructions**:
1
...

2
...

3
...

4
...

5
...


**Section A: Multiple Choice Questions (2 marks each)**

1
...
What is the key advantage of B2B (Business-to-Business) e-commerce?
a) Direct sales to consumers
b) Reduced transaction costs
c) Higher consumer trust
d) Limited market reach

**Answer**: b) Reduced transaction costs

2

3
...
Describe the primary elements of the e-commerce business model
...
Explain the concept of "shopping cart abandonment" in e-commerce
...
Common reasons for cart abandonment include:
- Unexpected shipping costs
- Complex or lengthy checkout process
- Security concerns
- Comparison shopping
- Change of mind or distractions

3

**Section C: Essay Questions (15 marks each)**

6
...
Provide
examples and recommendations for retailers looking to adapt
...
With the proliferation of smartphones and mobile apps, consumers can
shop anytime, anywhere
...
For
example, the rise of mobile payment apps like Apple Pay and Google Pay has made instore payments more convenient
...


7
...
What are the key security threats and
measures businesses should take to protect their e-commerce platforms?

**Answer**: E-commerce security involves protecting sensitive customer information
and transaction data from unauthorized access or fraud
...
Businesses should implement
measures like SSL encryption, secure payment gateways, regular security audits, and
employee training to protect their e-commerce platforms
...


PAPER # 2
Section A: Multiple Choice Questions (2 marks each)
1
...
The World Wide Web (WWW) was introduced in the year:

4

o

(a) 1994

o

(b) 1996

o

(c) 1992

o

(d) 1990

3
...
E-commerce is concerned with the buying and selling of:
o

(a) Information

o

(b) Products

o

(c) Services

o

(d) All of the above

5
...
(b)
2
...
(b)
4
...
(c)
Section B: Short Answer Questions (5 marks each)
6
...


5

7
...

8
...
Explain the role of supply chain management in e-commerce
...
Discuss the various security challenges and solutions in e-commerce
...
Traditional commerce is the buying and selling of goods and services through
physical stores and intermediaries
...

Some of the key differences between traditional and electronic commerce include:


Physical presence: Traditional commerce requires a physical presence, such as
a store or office
...




Intermediaries: Traditional commerce often involves intermediaries, such as
wholesalers and retailers
...




Cost: Traditional commerce can be more expensive than e-commerce, due to the
costs of maintaining a physical presence and hiring staff
...

 Convenience: Traditional commerce can be less convenient than e-commerce,
as consumers need to travel to a store to purchase goods and services
...

7
...
Examples of B2C e-commerce businesses include
Amazon, eBay, and Walmart
...

Business-to-business (B2B): B2B e-commerce businesses sell goods and
services to other businesses
...


6





Consumer-to-consumer (C2C): C2C e-commerce businesses allow consumers to
sell goods and services to other consumers
...

Consumer-to-business (C2B): C2B e-commerce businesses allow consumers to
sell goods and services to businesses
...

8
...
Which of the following is NOT a type of e-commerce business model? (a)
Business-to-consumer (B2C) (b) Business-to-business (B2B) (c) Consumer-toconsumer (C2C) (d) Consumer-to-business (C2B)
2
...
Which of the following is NOT a security measure that e-commerce businesses
should implement? (a) Secure Sockets Layer (SSL) encryption (b) Fraud
detection systems (c) Password management policies (d) Data encryption
Part B: Short Answer Questions
4
...
Explain the different types of e-commerce payment systems
...
Discuss the challenges and opportunities of e-commerce in India
...
Write an essay on the impact of e-commerce on the global economy
...
Describe the steps involved in developing an e-commerce website
...
Analyze the marketing strategies used by a leading e-commerce company
...
(d)
2
...
(d)

8

Part B:
4
...
E-commerce is a subset of e-business
...
The different types of e-commerce payment systems include:
o

Credit and debit cards

o

Electronic wallets

o

Net banking

o

Cash on delivery

6
...
E-commerce has had a significant impact on the global economy
...
It
has also created new jobs and opportunities
...

8
...


o

Design: This involves developing the overall look and feel of the website,
as well as the user interface and user experience
...

Testing: This involves testing the website to ensure that it is working
properly and that all of the features are functioning as intended
...


9
...

PAPER # 4
Section A: Multiple Choice Questions (10 marks)
1
...
Business-to-consumer (B2C)

o

B
...
Business-to-business (B2B)

o

D
...
What is the most popular payment method used in e-commerce?

10

o

A
...
Debit card

o

C
...
Net banking

3
...
HTTP

o

B
...
SSL

o

D
...
What is the difference between a website and a web portal?
o

A
...


o

B
...


o

C
...


o

D
...
Which of the following is an example of a social commerce platform?
o

A
...
Instagram

o

C
...
All of the above

Section B: Short Answer Questions (20 marks)
1
...

2
...

3
...

4
...

5
...

Section C: Long Answer Questions (70 marks)
1
...

2
...


11

3
...

4
...

Answers:
Section A:
1
...
Government-to-citizen (G2C)
2
...
Credit card
3
...
All of the above
4
...
A website is a collection of web pages that are interconnected, while a web
portal is a single website that provides access to a variety of resources and
services
...
D
...
E-commerce is the buying and selling of goods or services via the internet
...
The different types of e-commerce business models are:
o

Business-to-consumer (B2C)

o

Consumer-to-consumer (C2C)

o

Business-to-business (B2B)

3
...
Steps involved in setting up an e-commerce business:
1
...
Choose a business name and domain name
3
...
Choose a payment processor
5
...
Market your website and promote your products/services
5
...
Essay on the impact of e-commerce on the business world:
E-commerce has had a significant impact on the business world
...

E-commerce has also made it possible for small businesses to compete with larger
businesses on a more level playing field
...

Consumers can now easily compare prices and products from different retailers from
the comfort of their own homes
...

1
...
What does the acronym "CRM" stand for in the context of e-commerce?
a) Customer Retention Management
b) Customer Relationship Management
c) Cost Reduction Mechanism
d) Centralized Resource Management

**Answer: b) Customer Relationship Management**

14

3
...
What is the primary purpose of an SSL certificate in e-commerce?
a) To display product information
b) To encrypt data transmitted between the user and the server
c) To track user behavior
d) To improve website loading speed

**Answer: b) To encrypt data transmitted between the user and the server**

5
...
Define electronic commerce (e-commerce) and provide an example of how it benefits
businesses
...
It involves online transactions between
businesses, consumers, or both
...
For example, an e-commerce
platform allows a small local boutique to sell its products to customers worldwide,
increasing its market and revenue potential
...
Explain the concept of B2B (Business-to-Business) e-commerce and provide an
example
...
It involves companies buying and selling products or services to and from
other businesses through digital platforms
...
This model streamlines procurement processes, reduces costs, and
enhances efficiency for businesses
...
What is the significance of mobile optimization in e-commerce? Provide two reasons
...
Two
significant reasons are:

a) **User Experience**: Mobile optimization ensures that a website or app functions
seamlessly on mobile devices
...


b) **Search Engine Rankings**: Search engines like Google prioritize mobile-friendly
websites in search results
...


**Section C: Essay Questions (40 marks)**

9
...
Provide
examples and strategies for businesses looking to expand internationally
...
Challenges include dealing with different
currencies, languages, and regulations
...
To succeed, businesses can implement
strategies like localizing their websites, offering multiple payment options, and
understanding the cultural preferences of target markets
...


10
...
How can businesses use data
analytics to improve their e-commerce operations and customer experience?

**Answer:** Data analytics plays a pivotal role in e-commerce
...
By
understanding this data, companies can personalize marketing efforts, recommend
products, optimize pricing, and forecast demand accurately
...
For instance, Amazon uses data analytics to make product
recommendations based on a user's browsing and purchase history, leading to
increased sales and customer satisfaction
...
E-commerce stands for:
o

(a) Electronic Commerce

o

(b) Electrical Commerce

o

(c) Entertainment Commerce

o

(d) ElectroChemical Commerce

2
...
The following is not a benefit of e-commerce:
o

(a) Convenience

o

(b) Lower prices

o

(c) Wider selection of products

o

(d) Higher prices

4
...
The following is not a security measure for e-commerce transactions:
o

(a) SSL encryption

o

(b) Fraud detection systems

o

(c) Buyer protection programs

o

(d) Using weak passwords

Section B: Short Answer (5 marks each)
6
...
Explain the different types of e-commerce business models
...
What are the benefits and challenges of e-commerce for businesses?
9
...
Explain the importance of customer service in e-commerce
...
Discuss the different stages of the e-commerce buying process
...
Explain the different types of e-commerce marketing strategies
...
What are the different factors that affect the success of an e-commerce
business?
14
...

Answers
Section A:
1
...
(a)
3
...
(d)
5
...
E-commerce is the buying and selling of goods or services over the internet,
while e-business refers to all business activities that take place online
...

7
...


o

Business-to-business (B2B): This type of e-commerce involves
businesses selling goods or services to other businesses
...


20

o

Business-to-government (B2G): This type of e-commerce involves
businesses selling goods or services to government agencies
...


8
...
Different types of e-commerce security threats include:
o

Phishing attacks

o

Malware attacks

o

Man-in-the-middle attacks

o

Data breaches

o

Credit card fraud

10
...

Section C:
11
...
Awareness: The customer becomes aware of the need for a product or
service
...
Consideration: The customer considers different options for purchasing
the product or service
...
Purchase decision: The customer decides which option to purchase
...
Post-purchase: The customer uses the product or service and evaluates
their experience
...
The different types of e-commerce marketing strategies include:
o

Search engine optimization (SEO): This involves optimizing a website so
that it ranks higher in search engine results pages (SERPs)
...


o

Content marketing: This involves creating and distributing valuable,
relevant, and consistent content to attract

PAPER # 7
**Section A: Multiple Choice Questions (10 marks)**
1
...
What is the primary goal of an E-Commerce business?
a) Profit maximization
b) Providing free services
c) Increasing website traffic
d) None of the above

**Answer:** a) Profit maximization

3
...
What is the term for the process of a customer abandoning their online shopping cart
before completing a purchase?
a) Conversion

23

b) Abandonment
c) Shopping cart recovery
d) Checkout frustration

**Answer:** b) Abandonment

5
...
Define Mobile Commerce (M-Commerce)
...
MCommerce has transformed the E-Commerce landscape by providing consumers with

24

the ability to shop and make payments on the go, resulting in increased convenience
and accessibility
...

7
...

**Answer:** Digital Marketing is the use of digital channels, such as websites, social
media, email, and search engines, to promote products or services
...

- Social Media Advertising: Businesses use platforms like Facebook, Instagram, or
Twitter to create and promote ads to target specific audiences
...
Discuss the advantages and disadvantages of E-Commerce for both businesses and
consumers
...


**Answer:**
Advantages for Businesses:
- **Global Reach**: E-Commerce allows businesses to reach a global audience,
increasing their customer base
...

- **Cost Efficiency**: Online operations often have lower overhead costs compared to
physical stores
...

Disadvantages for Businesses:

25

- **Security Concerns**: Businesses face security risks, such as data breaches and
fraud
...

- **Intense Competition**: The online market is highly competitive, and businesses
must constantly innovate to stay ahead
...


Advantages for Consumers:
- **Convenience**: Consumers can shop 24/7, from anywhere
...

- **Price Comparison**: E-Commerce allows consumers to compare prices easily,
leading to better deals
...


Disadvantages for Consumers:
- **Security Risks**: Consumers may face security risks when sharing personal
information online
...

- **Impersonal Experience**: Online shopping lacks the personal touch of physical
stores
...

**End of Exam Papers**
Please note that this is a sample exam papers, and the answers provided are for
reference only
...


26

KEYWORDS:
1
...
BBA (Bachelor of Business Administration)
3
...
Sample Exam
5
...
E-Commerce Exam
7
...
E-Commerce Answers
9
...
Business School
11
...
Practice Exam
13
...
E-Commerce Study Guide
15
...
Business Studies
17
...
E-Commerce Solutions
19
...
E-Commerce Exam Preparation
21
...
Business and Management
23
...
Business Education
 E-commerce fundamentals

27



E-commerce business models



E-commerce marketing



E-commerce payment systems



E-commerce security



E-commerce logistics



E-commerce legal and ethical issues



---