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Description: The Business Strategies Behind Costco, Starbucks, Chick-fil-A and More This notes is very important about Costco, Starbucks,Chick-fil-A let's check it out friends
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The Business Strategies Behind Costco, Starbucks, Chick-fil-A and More
The Economics of Chick-fil-A: How It Became America's Favorite Chicken Fast Food Chain
Chick-fil-A is America's favorite fast food chain known for its famous chicken sandwich
...
So how did this private Atlanta-based fast food chain become one of the
most popular restaurants in America? Here are some of the factors that have contributed to its
success
...
Restaurateur Truett Cathy
developed a faster way to cook boneless chicken using a pressure cooker and peanut oil
...
Franchise Model
Chick-fil-A uses a different franchise model than most other fast food chains
...
The company also selects the locations and builds the restaurants, and
franchisees are called operators
...
Values-Based Culture
Chick-fil-A's values are reflected in its day-to-day operations
...
Chick-fil-A has long asked employees to greet customers
warmly with a smile, even if it's just on a small interaction
...
The company's foundation has attracted scrutiny in the past for donating to
conservative groups or causes, but Chick-fil-A says it serves everybody regardless of political
affiliation
...
Costco's Unique Business Model
Costco is a warehouse club that offers wholesale prices to its members
...
By
constantly introducing new and interesting deals, customers are encouraged to explore and buy
more products
...
The in-house brand, Kirkland, makes up a quarter of Costco's
annual sales and has built a reputation for offering high-quality products at lower prices
...
Costco prefers customers to come into its stores to shop, as it leads to more impulse
buys, which is cheaper than online shopping
...
The
company generates revenue from the value loaded onto gift cards, even before a single product is
purchased
...
Starbucks' early years were marked by slow expansion within
Seattle, but it was not until Howard Schultz took over that the company expanded rapidly
...
Despite the complexity of
its drinks, Starbucks continues to draw customers in with its unique coffee house culture
Description: The Business Strategies Behind Costco, Starbucks, Chick-fil-A and More This notes is very important about Costco, Starbucks,Chick-fil-A let's check it out friends