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Title: What is marketing?
Description: Marketing is a complex process that includes developing, promoting, providing, and trading offerings that benefit partners, clients, consumers, and society as a whole.
Description: Marketing is a complex process that includes developing, promoting, providing, and trading offerings that benefit partners, clients, consumers, and society as a whole.
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What is marketing?
Marketing is a complex process that includes developing, promoting, providing, and
trading offerings that benefit partners, clients, consumers, and society as a whole
...
Public relations, market research, product creation, pricing,
distribution, and advertising are a few examples of marketing strategy
...
Selling, delivering, and advertising goods to customers or other
companies are all included in marketing
...
Through advertising, professionals in a company's marketing and promotion departments
aim to capture the interest of important target audiences
...
They are aimed toward specific populations
...
Writing thank-you notes, going to golf with possible clients, promptly responding
calls and emails, and getting together for coffee or dinner with clients are all examples of
networking with former or future clients that are part of the profession
...
In the end, profitability is guaranteed by matching
products to customers
...
"
Official definition from the American Marketing Association, approved 2017
...
ama
...
"Principles of Marketing" by Philip Kotler and Gary Armstrong:
•
This widely used textbook provides a comprehensive overview of marketing
principles and practices
...
"The Lean Startup" by Eric Ries:
•
While not solely about marketing, this book emphasizes the importance of customer
feedback, iterative development, and validated learning, which are critical aspects
of modern marketing strategies
...
"Contagious: How to Build Word of Mouth in the Digital Age" by Jonah Berger:
•
Jonah Berger explores the science behind why certain things go viral, providing
insights into word-of-mouth marketing and consumer behavior
...
"This Is Marketing: You Can't Be Seen Until You Learn to See" by Seth Godin:
•
Seth Godin challenges traditional marketing approaches and encourages a more
empathetic and customer-centric view of marketing
...
"Blue Ocean Strategy" by W
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It's valuable for
understanding strategic aspects of marketing
...
"Content Inc
...
These references cover a range of perspectives within the field of marketing, from traditional
principles to contemporary digital strategies
Title: What is marketing?
Description: Marketing is a complex process that includes developing, promoting, providing, and trading offerings that benefit partners, clients, consumers, and society as a whole.
Description: Marketing is a complex process that includes developing, promoting, providing, and trading offerings that benefit partners, clients, consumers, and society as a whole.