Notesale: Turn your study into money

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Baseline Assessment Ms Faysal - THEME 1
Student Name:

Andy joined Aston Martin as
CEO
- implement new marketing
strategy
- rebuild sports cars
- add 2 cars to target new
market
- pink it and shrink it
- affordable to the younger
generation
- appealing to female
consumers
- higher drivers seat and more
durability
- put company in competitive,
fast-growing segment of
premium priced cars

its promotional efforts to distribute its resources across
a variety of platforms to boost sales and gain a
competitive advantage

A product portfolio is the collection of all the products or
services offered by a company

Developing a unique selling point that distinguishes a company's goods and services
from those of its rivals is known as differentiation
...
They make an effort to build cars that are more attractive to their female
customers and more reasonably priced for the younger generation
...
Therefore, by offering
superior design, connectivity, and performance, Aston Martin uses differentiation to
improve its competitive advantage in the premium car market
...
This is
something that Aston Martin can leverage to strengthen their
brand and increase sales in the new market specific they've
entered
...
Features like the higher
driver's seat for women and the durability of the vehicles already
draw customers to Aston Martin
...
Their price is another aspect
...
which
build brand loyalty as many other brands may not offer the same
prices
...
Aston
Martin could try to improve the aesthetics and appeal of their
vehicles to attract more customers
...
Thus making it more easier for
them to sell into the highly competitive, fast growing premium
priced cars market
...
Numerous price-related and
non-price-related factors influence it
...
This is due to
the fact that the demand for some products declines
as consumer income increases
...
As a result, there may be a
rise in demand for high-end vehicles like Bentleys
...
Thus demonstrating that changes in
consumer income have a significant impact on the
market for premium priced cars
...

Products designated as complementary must be
used in combination with other kinds of goods
...

Therefore, as the cost of diesel, petrol, and so on
rises, there will be less of a market for high-end
vehicles
...
If
Bunches uses online sales, it will profit from it because they can
reach a wider range of people meaning more sales potentially
resulting in a higher profit
...
this can be
avoided however if they chose to expand via the post office and
thus might be able to make more profits due to the new offices
they are building
...
This implies that
they will be able to serve clients across the country, which will
raise demand and result in higher sales and profits
...
These costs could even exceed what would be
required to pay employees if they were to shop online
...

One advantage of expanding distribution online is that, in this
day and age, consumers would much rather shop online than
visit physical stores
...

Furthermore, although post offices are limited to the UK,
anyone can access online retailers from anywhere in the world
...

Lastly while opening post offices may help with costs
associated with employment, running a physical store is way
more hectic then running an online store
...
Therefore, opening and online store will be more
beneficial for Bunches

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