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CPA War Machine
Game-Changing Strategies That You Can
Use To Make $500-$1,000 Per Day

Table Of Contents
Your CPA Marketing Business
...
page 6

Choose Your Primary Strategy
...
page 20

Strategy 2: Trend Polling Twist
...
page 41

Doing CPA Like A Professional
...
page 55

Conclusion
...
Inside, I will show you several insider
techniques that can supercharge your CPA marketing efforts without having to dump tons of
money into PPC
...
This Ebook is basically a collection of a few
of the best strategies, and alternative traffic sources you can tap into without burning away
your budget
...
While there are the common ways to make money through PPC
arbitraging it’s actively becoming harder for the average person to get started
...
When word spreads about how easy it is, many affiliates go into the business and drive
up the costs for everyone
...
It’s also becoming
harder to build a landing page that will satisfy Google and their quality score rules
...
But that’s just with PPC alone
...
It also takes time and effort for SEO to be implemented, and even
after all the hard work, everything can be taken away in an instant with one algorithm change
...


As you can see, all these traditional ways of promoting offers are getting more and
more difficult
...
But there are better alternatives for the
average person to get started without wasting time or money from the beginning
...
My advise is to jump into PPC and SEO only after the
fact that you’ve used these strategies to build your income
...
The best part of these
strategies is that they are not considered blackhat
...


In this guide, I'm going to first introduce to you the concept of CPA marketing for
anybody that's not familiar with CPA offers
...
Then I will go into picking the right offers
...


Working The CPA Networks

Before we can go onto the strategies themselves, let's make sure you're familiar with
CPA Networks
...
These type of affiliate offers differ from
affiliate offers seen in Commission Junction or Clickbank
...
This means that most offers pay affiliates just by
getting visitors to sign up for an offer
...
Some even pay for visitors just to put in their e-mail
...


Because these types of offer asks only basic information from visitors, these offers are
usually easier to promote
...
This means the conversion
rates are usually higher than regular type of affiliate offers
...


Here’s an example of an offer that pays $12
...
So in this report, the focus of these strategies will simply
reflect this
...


In order to start promoting CPA offers, you must first join a CPA network
...
Each network has a
different selection of offers for affiliates to promote
...
They're not as strict in selecting
applications as other networks
...
They got a decent selection of offers to choose from
...
They do have a range of different offers out there
...


XY7

XY7 is also another good network to start with
...
They accept most applicants as long as you
just explain to them that you're highly interested in promoting CPA offers
...


Neverblue Ads

NeverblueAds is also a good network to work with
...
However, they are a little more selective when
accepting new applicants
...
This works similar to
Commission Junction, and takes up time
...


Copeac

Copeac is one of the very best CPA networks out there
...
They're also a little more selective in
selecting new applicants
...


Most CPA networks require new applicants to fill out an online application
...
Don't worry, getting into
a network is easy
...
This isn’t true at all
...


When getting into a network, I’ll basically keep things simple and tell them that I focus
on promoting CPA offers through “Traffic Brokering”
...
When asked for what type of offers I promote, I usually
say I've had experience with promoting different types of offers
...
Most won’t ask for specifics
...


Option 1: You can get away with having a wordpress blog with 3-5 articles on it
...
If asked,
you can say that the site is an example of a site that you’ve produced in the past, and that it’s
just a sample of your work
...


Option 2: The second approach you could do is purchasing a simple site from
www
...
com or from www
...
com for a low price
...
A simple site could be as low as $30
or less, and you’ll have an established asset
...
Simply have it appear to be a real business that you
provide, and this can act as a legitimate front for getting accepted
...


One of the best ways to ensure that you give them a good impression is by making the
initiative
...
This shows that you're really interested in
working with the network
...
You can also just e-mail them if you prefer
...
9 out of 10 times they will accept you
...


Choosing The Right Offer

CPA offers fall into 3 types
...
These offers usually
asks visitors to put in their e-mail or zip code to get a free gift such as an Ipod Touch
...
Certain strategies work the best with
this type of offer, which I will discuss in-depth later on
...
These
offers only ask basic information from visitors such as name, address, phone number, and email
...
Examples of these offers include dating offers, ringtones, debit relief,
and foreclosure prevention offers
...
These offers are some of the best offers to promote depending on
which strategy you go with
...
These will require
users to put in their credit card information
...
Now I don’t personally recommend going with these 2 type of
offers due to the recent Google changes, but they are simple examples for the offers in this
range
...


The factors you should definitely ask about are:
- Earnings Per Click
- Avg
...


This will help you narrow down and make sure if one of these offers are good to
promote or not
...


To search for a certain offer, most networks use the same interface
...
Clicking on it should take you to a screen
that looks like this:

This is an example of the search interface in XY7
...
Most of the time I use the keyword
option and search offers based on keywords that I put in there
...
Then the next
screen shows me all offers for dating:

Each network may be slightly different, but most of them work under the DirectTrack
interface and will have a similar look
...


What Type Of Offers Work Best?

In general the best offers to promote in my experience are offers that are 1-2 pages
and do not require credit card information from users
...
However, here are
other characteristics in an offer that you should look for:

1
...


2
...
Strong call to action
...
Testimonials

5
...


6
...


Here's an offer from Revenueloop named HealthPlanQuote that pays $8
...

Although you do want to find specific offers that best fit with each of the strategy I’ll show you
...
Just ask him/her what the top converting
offers are, and give a general idea of what type of offers you want to promote
...
Your affiliate manager will then
tell point to you possible offers you can promote
...
Once you've proved that you get results from your efforts, the
affiliate manager will trust you
...
These offers usually pay higher than normal offers and convert better
...


Choose Your Primary Strategy

In this section, I will introduce the main layout and organization for the strategies that
I’ll show you in this report
...
These strategies
are very versatile, and can be used to really improve your CPA marketing efforts
...
You can only focus on implementing one
strategy and sticking with it until it reaches its full potential
...


These strategies will be broken down with the following sections:

1
...
It basically introduces the strategy to you
...
Tools and Resources Needed-

This is where I explain any tools or resources needed to implement the strategy
...


3
...
I explain when and where
to use tools and what steps you need to take
...


After reading all the strategy sections, you should have a good understanding of how
they work
...


Strategy 1: The Semi-Free Lead Alternative

This strategy involves using image ads on PPC networks
...
I know that I said that you shouldn’t begin with PPC
traffic yet, but this is a viable way to do this with a lower cost budget
...
The main idea is to get close free (or in most cases very low-cost) traffic by making
image ads in a certain way
...


Strategy Explanation:

Here's a quick example of an image ad that uses this strategy:

In this example, I'm using an image ad where I'm using a call to action that encourages
users to call my number
...
This is extremely powerful because you are getting traffic, and it is free since users are
not clicking on your ad
...


In my example, when a user call my number, I will have a voice mail message that
gives several free tips on getting rid of debt
...


Now the site/domain can just be a redirect to a CPA offer, or a CPA offer relating to
debt removal in this case
...


This is very powerful because you are getting traffic, but not paying for any clicks
because users are not cling on your ads
...
By implementing this
strategy, you can bid on the popular keywords that will give you a lot of impressions
...


In my example, I can use that ad and bid $5 per click on the keyword “debt
consolidation” and get a lot of impressions for it
...
In fact, that keyword has a search
volume of 1,220,000 in the month of September:

The power of this strategy is that it allows me to get traffic, likely huge amounts of it
since I can use this to bid on high volume keywords
...
This will
essentially allow me to get traffic to my site almost for free
...


Tools and Resources Needed:

The first set of tools needed is to have your PPC accounts ready
...
If you have a Google
Adwords account, all you have to do is make sure you make sure you turn on “Content
network” for the ad group of keywords you want to use:

Then you go onto your chosen ad group of keywords and you create an image ad:

Then you upload your image files and you are ready to go
...
Hardly anybody
knows Yahoo Adready even exists, so there's not too much competition on there
...
You just upload your image, set your targeting options, and your
campaign is ready to go
...


Adbrite

Adbrite is a new up and coming PPC engine
...
I would
suggest targeting by keywords just to get more targeted traffic with your ads
...


Next, you want to get the tools ready for actually making the image ad
...
The image ads I use are really just text
...

Nevertheless, here's the tools I use to personally create my image ads
...
Then I save the image usually as
...
Screenshot studio is free, and it's a pretty straightforward and useful software when it
comes to taking screenshots
...
It's a great software to use if Photoshop isn't
available to you
...


Tossable Digits

Tossable Digits will allow you to setup a virtual toll-free number, as well as set a
voicemail for it
...
99 per month plan
...
Then you click on
“set voicemail”, and tossable digits will call you with a pre-recorded message, telling you to
make a voicemail after the beep
...
I usually write my text in Microsoft Word
...
Here's an example of how I wrote my the
text for my image ad using Microsoft Word:

You want to experiment with different font colors, fonts, and sizes to see what is more
visually appealing to you
...
Then you save it as any image file you want, I usually save it as a
...
Then
use Gimp to resize the image if necessary to make it fit within the image size requirements in
Adwords or any PPC engine you use
...
First sign up
for Google Adwords account or for any PPC engine you want to use
...
Here's the best tutorials out there for anybody not familiar with setting up a PPC
campaign:

http://www
...
com/adwords/learningcenter/

Setting up a campaign in other PPC engines work in a much similar way to Adwords
...
Use the “banner” option
if you're using adbrite
...
I suggest using Godaddy for domain registration,
and have the domain redirect to the affiliate link of your chosen CPA offer by going to your
domain manager panel:

Getting your affiliate link from your CPA network is straightforward, but if you do get
confused for any reason, your affiliate manager can help you find the link you should use
...
Once again, I recommend
signing up for a basic $6
...
I usually select a toll-free number when
creating a virtual number, but you can also choose a local number if that's what you prefer
...
It's best not to pick up those calls and let the
voicemail handle the rest
...
You just need to setup your voicemail
...
Here's a
quick example of a voicemail I've used to setup for this method:

Hi,

Thanks for calling Debt Free Consulting
...
yourdomain
...
You will be connected to an debt consolidation expert that can clear
up to $30,000 in debt
...
Pay off the balance on the credit card with the highest interest rate first
...
Pay with cash instead of paying with credit card
...
Do not spend money on any unnecessary expenses
...
Contact your credit card companies and see if you can negotiate a less stressful
repayment plan
...
Looks for ways to make extra money
...
Then it's ready to go
...
Very powerful if you're planning to promote an
offer that's in a competitive market with high PPC bids
...
You inform visitors that for giving their answer, you will give them a free gift, and all
they have to do is put in their e-mail to receive it
...
You want to look for offers that give out something free (such as gift card or a
chance to win an iphone) for users to put in their e-mail
...
However, I’ll be presenting to you 2 different ways f doing this
...


The way this works is to have a poll on the site you want to use
...

Then you have links or buttons where users can click on to give their answer
...
And these offers are where users get
their gift for answering your poll, and all they have to do is put in their e-mail
...


Strategy Explanation:

The way this strategy works is simple
...
My most recommended ways of driving traffic for this method are article marketing ,
social bookmarking, and PPC
...


On your site, you have a simple poll that is on a subject based on a current popular
event
...
I'll show you how to create this poll yourself easily in the implementation section
...
However, I prefer using the Poll Factory software because it makes things so much
easier, and is well worth the investment
...
You drive traffic to a poll on
your page, and the links redirect to a CPA offer so that visitors can fill out to claim the gift they
get for participating in the poll
...
These are the top 50

keywords that users users are putting into Google
...
These are topics that users are trying to
get more information on
...


Yahoo Buzz

Yahoo Buzz will give you the top most popular articles/headlines on Yahoo News
...
These popular topics are likely going to be what a large number users are
currently putting into search engines to find more information about
...

The one with the most diggs are going to be the most popular
...
The subjects
of these articles are going to be the most popular topics that users are currently looking up on
search engines
...


Poll Factory

This is the software that I recommend on using if you want to seriously go forward with
this method
...
And you can create these
polls in as little as 5 minutes with this software
...


NVU

If you for some reason do not want to purchase Poll Factory, and you don't have
Dreamweaver or Frontpage available, then you can use NVU
...
You still want to have decent knowledge of HTML if you want to go this route
...


For building keyword lists and driving traffic, I suggest you go to the traffic section later
on in this report and go to the sub-sections on sources of article marketing, social
bookmarking, and PPC
...
You can also look through
Digg and Yahoo Buzzlist for this purpose
...
The best topics to choose are famous
celebrities or famous recent events
...
You
want to make sure it’s a hot trend topic that are being discussed at this moment
...


The next step is to have a related domain ready
...
Once again, I suggest using Godaddy for registering domains
...


The next step is to look for a good e-mail submit offer to go with the poll
...
Also offers that provide a chance to win
a popular item such as a macbook or iphone are also good
...


Next step is to create a poll using Poll Factory
...
thepollfactory
...
php?
f=2&sid=84fa608fa4332941b076a95e51b0e9b6

You can also create these simple polls yourself if you have decent knowledge of
HTML
...
But I
highly suggest getting Poll Factory since it can not only make these poll pages to you in
minutes, but it can give your poll page an attractive look and feel without having you deal with
complicated HTML coding
...
For example,
here are a couple of questions you can ask if your chosen topic is Sarah Palin:

1
...
Can Sarah Palin handle the current economic crises as vice president?

3
...
Should Obama win the US election?

Once again, you want visitors to give their opinion
...


You can then direct the link to your chosen e-mail submit offer
...


After creating your poll and having setup the redirect to your CPA offer, it's time to
upload the poll page to your domain
...


Adding In The Twist

Now this is the unique spin that I’ve done with the trend polling method that people are
use to
...
Here’s how to do this
...


However, what you want to do here is let them know that you’re sending the offer to
their e-mail address instead
...

Although it does get lowered, the payoff is usually better and it does work
...
Getresponse and Aweber are the best out there when it comes to e-mail
auto-responder services
...


Again, the disadvantage to the twist is that you will get lower conversions
...

Think of this as a back-end where you can build an actual asset, rather than an upfront
payment
...
The factors will vary depending on your offer and text copy
...


All there's left to do is to drive traffic
...

Please refer to the traffic section later on for more details on how to drive traffic to your poll
page
...
The best part of this strategy is
that it's very flexible
...
It can
be on anything, it's just that I highly suggest basing the bonus content on current popular
trends and topics
...


This strategy also has the potential to build a good sized e-mail list for you
...


Strategy Explanation:

Once again, you're going to use Google Trends, Yahoo Buzzlist, or Digg to find current
popular topics and trends
...
I do however suggest doing so in
niches that are profitable
...
I would get the bonus
content first
...
You can either
create the content yourself, or outsource someone to create the content for you
...


Next you want to get a program called Blackhat Code Breaker
...
This is entirely legal as long as you
use incentivized CPA offers
...


The last part of this strategy is to drive traffic via PPC, article marketing or social
bookmarking
...
These are the top 50
keywords that users users are putting into Google
...
These are topics that users are trying to
get more information on
...


Spyfu

If you want to get this strategy one step further and build a mailing list in a niche, you
want to find out if the niche is profitable first
...
Spyfu will
allow you to see how much search volume there is in a niche and you can see how the
volume has changed over a period of time
...
If there are a lot of advertisers spending a lot of
money, then it is likely to be a profitable niche
...
You have three
options for this
...
If you want to use freelancers, here's the best places to find
them:

Getafreelancer

Getafreelancer is a good place to find good writers or video produces for bargain
prices
...
But for the most part, freelancers here provide some great work at affordable
prices
...
A lot of freelancers here willing to work at
bargain prices
...
So if
you want a freelancer that can do work for the long term, this is the place to go to
...
The freelancers that can be found
here are top-notch
...


Alternatively, you can take PLR and offer it as bonus content
...
plrproductsparadise
...
plr-products
...
implrclub
...
plrwholesaler
...
theplrstore
...
This will be a
good free HTML editor for you to use from the beginning
...
Otherwise, this part can easily be outsourced to somebody
else as well to create the template for you
...
Once bought, you can use it on any of
your sites that you want to use it on
...
There is a live demo of how this works on the site
...
It comes with detailed videos on how to install it and implement it on your
site
...
But first
you need to sign up with one of these CPA networks: CPALead or Instanddollarz
...
It basically works
just like Blackhatcodebreaker
...
If you have trouble finding this code, ask your affiliate manager
for it
...

As you can see it works just like Blackhatcodebreaker, and it's free as long as you sign up for
either CPALead or Instandollarz
...
Once
again, the best way to drive traffic are social bookmarking, articles, and PPC
...


Implementation Steps:

Once again, you want to first research a niche to get into using Google Trends, Yahoo
Buzzlist, or Digg
...

Spyfu can also help you identify a niche that's profitable
...


Next step is to come up with free content to offer
...
You can either come up with the content yourself if you
can, or you can outsource to a freelancer to come up with the content yourself
...
If you don't want to write the report yourself, you can
outsource to a freelancer for around $60-$85
...


Next step is to choose 1-3 CPA offers for visitors to fill out
...
It can be totally unrelated to your content that you're offering
...
Offers that require credit card info can be a hassle to fill out,
and a lot of visitors will not complete the offer
...


Remember to only use CPA offers that are incentivized
...
Not all offers are incentivized, so it's best to ask
your affiliate manager to make sure an offer is incentivized or not
...


The next step is to create your web page and upload it to your domain
...
Domains can be registered at Namecheap
or Godaddy
...
Just
have the text ready, and have your freelancer take care of all the HTML
...
Then highlight
the benefits it can offer to visitors
...
You
can decide if you want a layout/graphics or not
...
The download pages is where you place the links so visitors
can download their content
...
On the download page is where
you want to implement the script
...
You want to put those affiliate links into the Blackhatcodebreak script
...
You can also use content unlocker with CPALead or InstantDollarz for this purpose
...
As long as you use incentivized offers, there's nothing blackhat about it,
and you certainly won't get into trouble with the networks
...


One you have your content, your site setup, and your Blackhatcodebreaker script, it's
time to get traffic to your site
...
I will go over in detail ways of getting traffic in the chapter
...
This way, you get paid as an affiliate for visitors completing you CPA offers, and you the
visitor will opt-in to your mailing list, and you can promote either affiliate offers or your own
products over and over again
...
This is definitely a strong way to really expand this method and build a
strong income system in the process
...
Once again, you will implement the
BlackhatCodeBreaker or (content unlocker with CPALead or Instandollarz) script on the
download page
...
On top of
the opt-in form, have a short message explaining that visitors should put in their name and email to get their content
...
then visitor will have
to put in their name and e-mail to opt into your list
...


After you build a good-sized list, you can start promoting to the list via e-mail
...
You can also
promote your own products if you have some
...
By doing this, you build a long-term income that keeps growing
and growing
...
In this short chapter, I’ll
disclose some of the tools that can you increase your earnings
...
Not everybody that comes to your site is going to convert into a lead
...
One of
the best tools you can use is an “Exit Traffic” software
...


The power of these tools is that it allows you to capture traffic that you’re going to potentially
lose
...


Example:

You have an offer for $12
...

You have an offer for $12 and exit popup
...


This is just a high example, but you can already see how powerful this can be
...
ultimateexitpopup
...
And you could get one for $30-$60 range
...


Tracking Your Leads

No matter what you plan to do with your CPA marketing, one of the most important
aspects of this business (and any for that matter) is to track how your conversions are doing
...


One of the best free tracking solutions is:

Prosper202
www
...
com

You could simply just upload the offers you plan to check out here, and it’ll do the
tracking for you
...
With these tools you’ll be able to have a better chance of succeeding
with your CPA efforts
...

As you should know, no matter how good the strategy is you still need traffic to funnel into
your offers
...
And if you’re using strategy 4 “Getting Others To Do It”
then this is it’s own main traffic source on it’s own so you don’t even need anything else
...


Without wasting time, here’s some of the best alternative ways to get traffic:

Article Marketing

Article marketing is one of oldest yet most proven ways of getting traffic to your site
...
It also builds your reputation and makes you more of an authority in your niche
...
Your articles
should also be keyword optimized for SEO purposes
...
Of course, if you don’t want to get the articles written out by yourself, ten you can
easily find somebody else to get this done
...
If you’re feeling lazy or cheap, you can easily tell your team to use an article
spinning tool like ArticleBot to help create mass articles for you to submit
...
Goarticles and Ezinearticles are the main directories to
submit to
...


You can also use Article Submitter Pro, which is a software that automates article
submission for you
...
As long as you have an account with an article directory already, you can set it up so
that you article can be submitted to multiple directories at the same time without you have to
going to the site and doing it yourself
...


My Recommendation:

I would say get about 20-30 articles done in the beginning
...


Social Bookmarking

Social bookmarking can be a very quick and low cost way of getting quick traffic to any
site
...
The content that has the most votes
get priority display on the site
...


Now I already mentioned them before as research tools in the strategy portions of this
Ebook
...
Here's two of
the most major social bookmarking services out there:

Digg

Again, Digg is the most popular social bookmarking service out there
...
The one with the most diggs are shown
at the very top of their respective category, getting the most exposure
...
It's a popular social bookmarking service that let users
share news stories, articles, and videos
...


My Recommendation:

To utilize social bookmarking, I suggest bookmarking the articles you use to promote
your site
...
Your
site also gets a quick burst of traffic from social bookmarking sites themselves
...
It can then
be easy to funnel straight to your money page whichever strategy you wish to use
...
Social networks are growing and growing, and there's a lot of traffic
to be tapped there
...
A lot of CPA markets utilize the advertising on these sites to build a strong income
promoting CPA offers
...


The other way to use social networks is to utilize fanpages and groups
...
Have your friends
invite their friends to join that group, and the group grows more and more
...

Everybody that joins the group will likely see the poll and partipate in it
...
PPC stand for Pay-Per-Click, and
it's one of the fastest, most reliable way to get traffic
...
Now I’ve talked at length about how you shouldn’t use PPC right from the
beginning as it’ll drain your wallet before you even start
...


My Recommendation:

My recommendation is to ONLY use PPC when you’re already started profiting from
alternative traffic sources first
...
However, if you’re
aggressive, then I would say invest up to 50% if your profit into PPC
...
As I mentioned, you can make perfectly good mobey right from the other sources
combined with the strategies here
...


However, if you truly want to diversify your growth (only reason you should use
PPC), then I would say that you’ll want to re-invest into the existing traffic sources that are
working for you first before dumping more into this
...
Whenever a user searches a keyword (using a search engine) that you target
in your PPC campaign, your ad appears
...
The higher you're willing to pay for a click, the higher
position your ad will displayed
...

Here are the main PPC engines out there:

Google Adwords

Yahoo Search

MSN Adcenter

Although MSN is going to combine and form Bing at the time of this writing
...
google
...
Here's two major keyword tools out there that will build you good
keyword lists:

Google Keyword Tool

https://adwords
...
com/select/KeywordToolExternal

https://adwords
...
com/select/KeywordToolExternal

Google does provide a very good basis research section for you to start off with
...
keywordelite
...
Keyword Elite costs $197, but it's the best keyword tool out
there
...
It
returns huge volumes of related keywords from all three search engines
...


If you plan to combine this with Strategy 1, you want to bid on the very popular
keywords that are getting the most traffic, and costs the most
...
This is the best way to utilize this strategy
because you're trying to get traffic that's basically free if visitors call you instead of clicking
your ad
...
And once again, the volume of traffic to your site is going to be likely big because of
the keywords you target
...
Then you take a related keyword phrase, and put it into your
keyword research tools to get a list of more related keywords
...
If you capitalize on this fast before others do, you can get tons of traffic
at very low costs since others have not caught onto the trend yet
...
They work in a much similar way to PPC
...
Whenever a user with the right software installed on
their computer (this type of software is called adware) searches for that keyword on a search
engine, your ad pops-up and your site is shown
...


The other main difference is that it costs a penny – a few cents and the cost is based
on per view rather than per click
...
This is a great alternative to PPC since it's
much cheaper, and there are no quality score rules to deal with
...


Here are a few good PPV networks to start with:

http://www
...
com

http://www
...
com

http://www
...
com

http://www
...
com

When building your list of keywords for your PPV campaign, you can use the same
tools used for PPC keyword research
...
Once
again you don't have to use all four strategies at the same time
...
Just one of them can make a big difference in your
marketing efforts
...


The CPA marketing game is getting more and more competitive
...
Competition and increasingly difficult
quality score rules, it is just becoming more and more difficult
...
Once again, these strategies offer a great benefit to you one way or another
...


All there's left to do is take action
...


With that, I wish you best of luck in getting your CPA business profitable

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