Search for notes by fellow students, in your own course and all over the country.
Browse our notes for titles which look like what you need, you can preview any of the notes via a sample of the contents. After you're happy these are the notes you're after simply pop them into your shopping cart.
Title: Franchising Final Exam (MKE400)
Description: Topics include: Franchisor's POV, Territory Fees & Information, Foreign Market Elements, Venues for Intellectual Property, Why We Need Franchising Laws.
Description: Topics include: Franchisor's POV, Territory Fees & Information, Foreign Market Elements, Venues for Intellectual Property, Why We Need Franchising Laws.
Document Preview
Extracts from the notes are below, to see the PDF you'll receive please use the links above
Franchising Final Exam – Study Guide
1) Name 4 Major drawbacks to franchising from the franchisor’s POV
1
...
Using contracts to link them leads to transaction cost problems that don’t
exist in company-owned chains
3
...
Financial returns for smaller franchises are lower: upfront costs of setting up
the system are high
...
1
...
The brand’s international exposure
3
...
Exchange rates
3) To be successful in franchising internationally, name 4 elements that should be present
in a foreign market
...
Country must have transparency in its banking system
2
...
Country must have a legal system that protects TM’s and intellectuality
4
...
1
...
VIMEO, YouTube
3
...
5
...
1
...
Unequal bargaining power
3
Title: Franchising Final Exam (MKE400)
Description: Topics include: Franchisor's POV, Territory Fees & Information, Foreign Market Elements, Venues for Intellectual Property, Why We Need Franchising Laws.
Description: Topics include: Franchisor's POV, Territory Fees & Information, Foreign Market Elements, Venues for Intellectual Property, Why We Need Franchising Laws.